Dr. Robert M. Browne, has been with us for almost three years. The website we set up for him at the end of 2015 helped him enjoy better visibility online, and provide an attractive introduction to prospective patients. Of course, as the years have passed, the standards for what is expected of a website have… Read more »
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Are You A Practice In Transition?
Have you recently purchased an existing dental practice? If so, you may find yourself in a unique situation: You want to maintain your current patient base, but you always want to grow and expand. In addition, you definitely want to put your own touch on the practice as well. Fortunately, we have the marketing experience… Read more »
Do You Know Your Patients’ Family Trees?
When a patient comes to your practice he/she is looking for a professional who can improve the health and possibly the appearance of his/her smile. As the doctor, how much should you know about the patient’s family tree? Is a patient’s family history crucial for maintaining optimal oral health?
Yelp Keeps Calling Me! What Do I Do?
First of all, do you have any idea what Yelp is selling? In 2012, Yelp became a publicly traded company on the US stock market, so revenue is more important than ever. Today, about 70% of Yelp’s profit comes from paid advertisements, like those the company solicits you for by phone. Your listing at Yelp… Read more »
10 Tips for Promoting Your Dental Office
Since the big bang of cosmetic dentistry has begun to falter, many dentists are left in a marketing void. How can a cosmetic dentist transfer back into doing a lot of bread-and-butter, general dentistry? Perhaps you’ve invested a lot of time and money into marketing cosmetics, only to find that the trend became commonplace. While… Read more »
Social Media and SEO in Dental Marketing
While MDPM Consulting does condone the use of social media in dental marketing, and we even offer an ebook on the topic, we don’t believe that social media should be the focus of a dental marketing strategy. Much like printing a brochure or running ads in a publication, social media marketing is just one element… Read more »
12 Steps to Marketing a New Dental Practice
Marketing a New Dental Practice Starting a new practice, whether you’re beginning from scratch or acquiring an established dental office, is one of the most exciting times in a dentist’s career. Preparing to be successful in business, growing in the community, and in helping your patients (and neighbors) gain better oral health and self-confidence should… Read more »
Dentist Reputation Management and Online Reviews
Disgruntled Former Employees Leaving Fake Reviews I received a call from a dear client of mine one weekend. He had recently experienced some disappointing behavior in a long-time employee, and he had to let her go. The problem was, this employee had the passwords to his social networking accounts, blog, website CMS, and other important… Read more »
Dental Marketing: Is ZocDoc a Wise Investment?
Today I received an email from one of our client dentists in Pennsylvania. He wanted to know whether ZocDoc is a good investment. Since www.zocdoc.com is a type of dental marketing service, I thought I’d do some research and present my analysis and recommendation here on the MDPM blog. If you’ve had experience with ZocDoc… Read more »
What is Dentist Reputation Management?
As a dentist, you probably know that you need to establish a solid reputation online and good SEO. Your website, blog, and published articles contribute to building your reputation online. In the past few years, the term “reputation management” has evolved, but it does not refer to what you publish online. Reputation management is defined… Read more »