According to a recent poll, 70% of Americans believe the economy is still in a recession. Dental practices nationwide report decreases in production, most notably in the number of new patients. Clients come to us with concerns about losing patients to rival practices, but dentistry in a recession isn’t always about competition among dentists. As… Read more »
Search Results for: reviews
When Patients Attack, Yelp! Edition
Remember the good old days when the average dissatisfied customer or patient only told nine or so people about an unpleasant experience? It seemed like a huge deal! Nine people? Today, social media has all but blown that number out of the water. If you’ve somehow angered a Yelper, you’ll be lucky if only nine hundred people read… Read more »
3 Website Tests for 2014 SEO Success
Is Your Website Build to Be Found in 2014? “Page one of Google” is a moving target with changing factors. Smart businessmen and women are looking at their 2013 numbers and expenses, trying to determine what to change for the coming year. What tactics will improve profitability, patient numbers or number of customers, and visibility?… Read more »
Does Your Dental Website Wear Platform Shoes?
Websites age faster than cats. In fact, a three-year-old website can make potential patients believe that you’re still wearing a butterfly collar and platform shoes, and you believe lasers are science fiction. Every two years or so, dentists should budget for a website makeover. This means, every other year, you need to make sure that… Read more »
Google Alerts: Look Who’s Talking
Have you ever wondered who’s talking about you, and your dental practice, online? You might have googled your name to see where and how often you show up in search results. Oftentimes, however, dentists aren’t aware of being mentioned by a patient, in a social media post or online review. While it isn’t foolproof, Google… Read more »
10 Tips for Promoting Your Dental Office
Since the big bang of cosmetic dentistry has begun to falter, many dentists are left in a marketing void. How can a cosmetic dentist transfer back into doing a lot of bread-and-butter, general dentistry? Perhaps you’ve invested a lot of time and money into marketing cosmetics, only to find that the trend became commonplace. While… Read more »
Social Media and SEO in Dental Marketing
While MDPM Consulting does condone the use of social media in dental marketing, and we even offer an ebook on the topic, we don’t believe that social media should be the focus of a dental marketing strategy. Much like printing a brochure or running ads in a publication, social media marketing is just one element… Read more »
How to Get More Patient Testimonials
Inspirational speaker Zig Ziglar said, “When obstacles arise, you change your direction to reach your goal; you do not change your decision to get there.” Though his hay day was during the 90s, Zig’s words still ring true. Dentists in private practice are also business owners, and marketing is an essential part of their success…. Read more »
What Dentists Can Learn from Super Bowl Commercials
Facebook actually has a page called Super Bowl commercials 2013. Everyone knows about Super Bowl commercials, and for some, the ads are the best part of the show. Marketing professionals look to the crazy ads each year for inspiration, because that field is where the big dogs play. This year, Super Bowl commercials are going… Read more »
Dental Marketing: Is ZocDoc a Wise Investment?
Today I received an email from one of our client dentists in Pennsylvania. He wanted to know whether ZocDoc is a good investment. Since www.zocdoc.com is a type of dental marketing service, I thought I’d do some research and present my analysis and recommendation here on the MDPM blog. If you’ve had experience with ZocDoc… Read more »