Check out the updated help page entitled: Improve your local rankings on Google. Google went ahead and added more information on local ranking factors to the page, leveling it up. Prior to this update, there were about 5 paragraphs on the topic, but now there’s nearly double that, including more specific details. How does this… Read more »
Search Results for: reviews
What Dr. Patel Does Right: How Clients Get Results
Right now, our client Dr. Patel is doing great. He has been nominated for Living Magazine’s 2016 Best of Readers’ Choice Award; his practice, Active Dental, is racking up a collection of great reviews; and his social media accounts are remaining very active. All of these items can help draw new patients and offer a potential SEO… Read more »
What Are Business Citations For Local SEO?
A citation is a reference to your business online. What does this mean? Your name, address, and phone number (NAP) is your citation. Search engines use your NAP to determine the authority of your business online. These citations, however, do not need to be linked to your website to count. They just need to be… Read more »
Referrals Are Not a Stand Alone Dental Marketing Tactic
I have been in the business of business development for over 20 years. It never ceases to amaze me when I hear business owners say “I get all my business from referrals.” Years ago business owners may have been able to get away with relying on word-of-mouth referrals almost exclusively as a business development tactic…. Read more »
What do you have that other dentists don’t? YOUR PATIENTS! Part 1
The Importance of Capitalizing on General Referrals Back in April, we answered a very important question in our monthly newsletter: What do you have that other dentists don’t? The answer: your patients! Over the next several weeks, we’ll be discussing how your relationship with your valued patients can work for you when it comes to… Read more »
Social Media for Dentists: Keep It Legal, Keep It Ethical
As a professional in the dental community exploring the opportunities and insights presented by social media, you must understand that social media usage carries risks, too. Not that you haven’t always honored legal and ethical considerations for marketing your practice, but the need for transparency is even greater with social media. When we design websites… Read more »
Dentistry Gets Personal: Three Ways to Create a Personal Brand
There’s a popular misconception out there that a brand is nothing more than a name, slogan, and look. True, these are important components of branding, but they’re also hugely impersonal. The personal aspects of your brand, which stem from your energy, commitment, and talent, are equally important and significantly more potent in an industry where… Read more »
Marketing Your Dental Practice in a Recession
According to a recent poll, 70% of Americans believe the economy is still in a recession. Dental practices nationwide report decreases in production, most notably in the number of new patients. Clients come to us with concerns about losing patients to rival practices, but dentistry in a recession isn’t always about competition among dentists. As… Read more »
When Patients Attack, Yelp! Edition
Remember the good old days when the average dissatisfied customer or patient only told nine or so people about an unpleasant experience? It seemed like a huge deal! Nine people? Today, social media has all but blown that number out of the water. If you’ve somehow angered a Yelper, you’ll be lucky if only nine hundred people read… Read more »
3 Website Tests for 2014 SEO Success
Is Your Website Build to Be Found in 2014? “Page one of Google” is a moving target with changing factors. Smart businessmen and women are looking at their 2013 numbers and expenses, trying to determine what to change for the coming year. What tactics will improve profitability, patient numbers or number of customers, and visibility?… Read more »