If you turn on the news, there’s a pretty strong likelihood that somewhere in the program, someone will mention artificial intelligence technology. This is a hot button issue, and some people are turning to it to create content for their websites. When people do this, it puts them at risk; while human-generated copywriting is a bit more time-consuming, it pays you back by allowing for accuracy in a way that AI simply cannot.
At MDPM Dental Marketing, we understand that technology is evolving. But relying on AI-generated copy for your dental website or blog jeopardizes your opportunity to say what you really want, and as a healthcare professional, you want to be accurate. That’s why we use real-life humans to write our material, keeping the focus on the right topics. If you are ready to upgrade your site’s copy to something a little more captivating, talk to our office about making a change.
To find out more about our team, give us a call today!
Why The Quality Of Your Content Matters
For dental offices, the idea of blog content might not seem that necessary. But this is a pivotal part of your online marketing efforts, as the largest search engines out there want to see engaging and accurate content on a consistent timeline. If you are not keeping up with your competition, they could knock you from your Google search rankings, limiting your opportunity to make a first impression. Before they even know your name, they have to be able to reach you, and so optimizing your site for search engines is a big part of your outreach.
Google sets a few parameters in order to generate quality links for their users. One of the guidelines that they use is called “E-E-A-T,” standing for Experience, Expertise, Authoritativeness, and Trustworthiness. You want content that meets all four of these guidelines.
Tailoring Content With Human Writers
So, your blog content makes a difference. But why not just generate some content online quickly?
There are some serious problems with machine learning at this point, and in your industry, being right is a must. While AI-generated copy might seem fast, it can take a significant amount of time to edit. When accuracy is key, like in the healthcare world, working with a team of human copywriters brings benefits. Rather than constantly worry about the material on your website, reach out to a marketing team that you trust to talk about your options.
Call MDPM For Accurate, Engaging Content
As a dental provider, you need to be accurate with your information. Unfortunately, AI-generated content can put you at risk. If you are ready to upgrade your outreach with quality copywriting, give us a call at MDPM Dental Marketing at (972) 781-8861 today.