When it comes to your online visibility, there are a number of factors that can set your site apart from the rest. On the flipside, there are also a number of things your practice can do wrong that causes your website ranking to tank significantly. Indeed, circumstances that lead to the latter option happening includes things such as sub-optimal SEO practices, failing to keep up with modern reputation management practices, and even posting duplicate content. In today’s blog, the team at MDPM Dental Marketing in Dallas, TX will take a look at the influence that duplicative content has on your online visibility, as well as how proper reputation management can garner the attention you are looking for.
How Your Practice Can Benefit From a Custom Website
Having a custom website for your practice is the first step to increasing your visibility online, and while you may already have one that you feel accomplishes this goal, it is important to thoroughly understand not only the value of your site’s appearance but what is going on in the backend as well. A variety of companies boast online that they can provide the appearance you are looking for a very cheap price, however, this is done with template sites and content that inevitably negatively affect your search engine optimization (SEO) as well as your placement on a search engine results page (SERP). At MDPM Dental Marketing in Dallas, Texas, we take care to create you a tailor-made design that not only reflects your practice’s goals and services but will also help increase your online presence.
You Need Social Media, And We Can Help!
If you asked people to describe our current state of the world in one word, they would likely use the word “uncertainty.” After all, many businesses are opening, while others are closing, and what we need to do to stay safe and protect ourselves (and our patients) varies greatly depending on who you talk to. This means that being able to communicate with your patients and members of your community with ease is vital, and social media provides that opportunity. At MDPM Dental Marketing, our team knows that social media not only helps improve search engine optimization (SEO), but also allows you to interact with your patients and let them know what’s happening with your office. In today’s blog, we’re going to talk about the importance of an active social networking presence and the benefits of our social media kit!
Improve SEO With Better Content
Search engine optimization (SEO) means creating copy and optimizing your website’s design and function to appeal to popular search engines like Google, Bing, and Yahoo. Over time, this helps improve where you land on a search engine results page (SERP) when people look for dental practices with your services in their community. While many companies may offer quick SEO results, building organic SEO offers results that last and don’t eventually cause your webpages to be dinged by popular search engines and lose their rankings. In today’s blog, MDPM Dental Marketing looks at how we help your practice thrive online with a content-focused approach to SEO.
Creating a Brand (And Gaining Reviews) with Social Media
As some states have opened completely while others may in fact close again, trying to communicate with your patients and attract new ones is a challenge, given the current circumstances. With proper branding, however, your dental website and social media pages can work in tandem to gain reviews and thus letting people know your doors are open for essential and non-essential treatments. In today’s blog, MDPM Dental Marketing explains how we use the link between social media reviews and page views, and offer branding services to help your practice continue to thrive even in these challenging times.
Metadata Can Help Your Practice be Discovered Online
When you Google (or use Bing or Yahoo) to search for a business you’re directed to millions of results, but you rarely look past page one on a search engine results page (SERP). On that page, you will find information in a link about the website and its content. This brief snippet – often only a sentence or two – is usually what makes someone decide whether to explore the site it discusses. Known as metadata, this is crucial for your online website. While Google and other search engines don’t factor metadata into the results on a SERP page they still have a major impact on whether someone is willing to click on the link or not, which is why MDPM Dental Marketing always incorporates this information! Find out how a snippet of 160 characters could be crucial for attracting new patients and helping your dental practice grow.
You Should Really Consider A Dental Website Redesign!
We know more than anyone about the sheer amount of work that goes into creating a dental website that not only looks great but provides a boost in search engine optimization (SEO). However, shifts in design trends and updates to search engine algorithms means that, on average, a website has a shelf life of about three years before major designs are in order. MDPM Dental Marketing knows how to update your website to ensure it continues to communicate well with Google, provide a positive user experience, and boost SEO with a mobile-friendly design. In today’s blog, we’re going to talk about the benefits of an update and how we approach the process of redesigning your homepage and web content.
Learn Why GMB is Crucial for Your Practice’s Reputation Management
In real life, word of mouth is critical for dental practices. After all, hearing someone you know mention how much they enjoyed their experience with a local practice goes a long way toward convincing you to make your own appointment. The same factors apply online. Reputation management means taking steps to earn reviews, foster positive interactions online, and make sure people can easily find the information they need to schedule an appointment. One crucial aspect of this process is setting up and maintaining a Google My Business (GMB) page. In today’s blog, MDPM Dental Marketing explains the importance of a GMB page for reputation management and SEO.
How We Build Your Custom Dental Website
While templated websites are cheap, they don’t offer a dental practice the wide array of benefits that a custom one does. In today’s blog, MDPM Dental Marketing is walking you through the process of planning, designing, and completing a custom dental website. We’re going to look at the additional options we can build in, including payment portals. With a new website, you put your best face forward online, and you also have a chance to improve your SEO at the same time. Find out why you should consider a custom dental website!
Ensuring the Security of Your Dental Website
A dental website is often the first impression potential patients gain from your practice and the services you provide. This means making a great first impression doesn’t just require an attractive website, but one that loads quickly and stays live! So, you need one that can stand against common cyber threats. Even if you’re a small practice serving a small community, that doesn’t mean you’re not vulnerable to the same web threats facing larger businesses in your area. Fortunately, MDPM Dental Marketing understands the importance of a secure website, and our builders take care to make sure sensitive information for both and your patients is protected, all while fitting in your budget!