Will Paid SEO Pay Off For You?

It is hard to overstate the influence Google has on how we seek information. Whether you are looking for a fun fact or an important service, you can rely on the search engine to help you. With that in mind, you can see the value in making sure people who look for dental services in your city have an easy time finding you on the search engine! MDPM Consulting offers support in this area—through better SEO (Search Engine Optimization), we can help ensure that your website pages are more likely to appear in the right queries. We help dental offices see success through organic SEO, which refers to efforts that make site pages and content more appealing to the algorithm when relevant searches are made. As valuable as this can be for long-term marketing success, we can also help you make the most of paid SEO.

Paid SEO is also referred to as Google AdWords, PPC, or Pay-Per-Click. It helps you place your links among the ads displayed at the tops of Google’s first search page. That prominence comes with a cost incurred each time someone clicks on a link. When you have a smart strategy in place for paid SEO, it can serve you well as part of a larger campaign to grow your patient base. However, those who turn to it without having a sound strategy in place can wind up with marketing costs without desirable results. Read More

Facebook Ads And Online Marketing

As you look at what your options are for promoting your dental office online, you can feel both excited and intimidated by how much you can do to reach people in your area. With the right efforts, you can find ways to reach local families and individuals through digital channels and effectively grow your practice. Unfortunately, without the right approach and knowledge, you can see less value from efforts that fail to put you in front of the right audience.

One way to effectively target people and enjoy the right visibility is to make use of Facebook Ads. When used correctly, they can with more than just increasing engagement. MDPM Consulting has experience with these and other online channels, and we can use that expertise to help you create a truly effective marketing strategy! From the creation of your website through the promotion of your office, we can make sure you see lasting value from your digital presence.

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Page Experience Rankings: What You Need To Know

Given the prevalence of Google in our information-seeking pursuits, your digital marketing strategies need to focus on performing well on the search engine giant. Search Engine Optimization (SEO) is an ever-evolving field within digital marketing, and your dental practice’s marketing is well-served to take it seriously. At its core, SEO is all about having your website come up near the top of the results when someone searches for a topic related to you. There are myriad factors that influence your rankings, but relatively recently, Google has started updating its algorithm to add more weight to page experience, which is a metric that judges a user’s experience on your website. While learning about page experience and SEO can be complex and often filled with marketing jargon, MDPM Dental Marketing is here to break down these concepts, so you will understand why your dental practice’s marketing efforts must consider these concepts in its strategy. 

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MDPM Is Ready For The Future Of Google Analytics

You want to see results when you spend time, effort, and money on your digital marketing. Assessing data and making changes to your approach is key to setting up and maintaining your efforts; after all, you want to be sure you are getting a positive ROI (return on investment). For years, Google Analytics has been the most popular and most effective way of gauging and monitoring your digital marketing campaigns, especially when assessing Search Engine Optimization. Specifically, Universal Analytics has been the tech giant’s measurement solution, so digital marketing professionals have come to rely on this tool for analysis and reporting. 

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Social Media Needs To Be A Part Of Your Digital Marketing Strategy

A major hallmark of the internet of the past decade — if not longer — is communication. More specifically, two communication types: connecting with others and maintaining interactions are not only important but also expected. Social media is the primary medium for cultivating this communicative process and despite significant criticisms, it is here to stay. Much of our news consumption and general information gathering now comes from social media platforms. Major journalistic entities share articles in this public sphere, and major brands take advantage of the opportunity to engage in dialogue with their customers. We even see websites writing about these interactions, creating an ongoing cycle. No matter how you may feel about social media, it is undeniable that people use it daily and put a lot of stock in it. Because of this ubiquity, it is an essential tool for digital marketing.

At MDPM Dental Marketing we have the experience to not only help you set up your social media presence but also maintain and grow it. We can fully integrate these platforms into your larger digital marketing plan, allowing the components to work together, maximizing your ROI, and gaining new patients for your practice. While we are fully equipped to handle all of your social media needs, we believe it is essential for you to understand its marketing importance and the benefits it can provide to your practice.

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Your Practice Needs Strong Branding

Although your dental practice probably won’t enter the public consciousness in a worldwide context , it is still important to have high-quality consistent branding that is familiar to both your existing patients and new ones. Branding is more than just logos and color schemes; it is how you engage with your customers and how they view you. In today’s blog, MDPM Dental Marketing discusses the elements that contribute to good branding and how you can use it to improve your business.

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Why Original Content Is Essential For Digital Marketing

There is a common phrase in digital marketing: “content is king.” In fact, you’ll probably see it on most websites that concern themselves with anything related to SEO and marketing in general. This is for good reason, as it is absolutely true. Content is the cornerstone of any SEO strategy, which, in turn, is the foundation of digital marketing as a whole. This is all to say that your website needs to have high-quality, original content on both its static main pages and also on regularly published blogs. Yes, you will have to write new posts consistently in order to rise in the rankings on Google search results. 

We understand that running a successful dental practice doesn’t leave much time to focus on content creation or digital marketing in general, so working with an adept, knowledgeable marketing team is beneficial. At MDPM Dental Marketing, we have the expertise to establish and maintain your online presence, as well as continually produce high-quality, original content that will positively affect your SEO. Although our team of experienced writers can handle all of your marketing needs, it is still important for you to have an understanding of what constitutes good content and how it can affect your digital marketing efforts.

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Organic SEO Is Essential For Digital Marketing

It is crucial to understand organic SEO, as it guides almost every decision your digital marketing team makes. Even once you possess working knowledge, you must always stay up-to-date on its ever-evolving best practices. Due to Google’s constantly refining its search algorithms and priorities, SEO strategies must stay current. This necessitates a full-scale interconnected approach to your online presence. We understand that this may be a tall order for you given the fact you have the practice to run, so it is important to have a talented and knowledgeable marketing team on your side. At MDPM Dental Marketing, we focus on establishing your online presence across all of your sites and pages in a way that helps ensure you are ranking highly for searches. Although we are able to handle all of your SEO efforts, it is important to understand the ways SEO benefits you and why it is crucial to prioritize it in your marketing efforts. With this in mind, today’s blog focuses on the importance of SEO and how we utilize it to increase your online visibility.
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Understanding The Importance Of Custom Websites

There’s no way around it: your dental practice needs to have a custom website. Moreover, it must adhere to ever-evolving best practices and should be updated regularly. Not only should your website include helpful information about your practice and the services you offer, but it must also be easy-to-use and appear aesthetically pleasing to your visitors. At MDPM Dental Marketing, we understand that it is difficult to balance maintaining the quality of care you provide to patients while also working on your website. We are here to help you with all aspects of your digital marketing, but we also believe that it is crucial for you to grasp why a custom website is essential for your ongoing success. This is why today’s blog discusses the importance of having a custom website and the benefits it can provide to your dental practice.

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