When MDPM Dental Marketing works with a dentist, we create a marketing plan based on the service they provide and the patients they treat. Although many of our clients are general dentists, offering many of the same treatments and procedures for residents of their community, we also work with specialists. We know how to create a marketing plan to highlight the strength of a specialist, whether they focus on periodontal care, prosthodontics, cosmetic dentistry, sleep dentistry and sleep apnea treatment, orthodontics, and more. But, how do we create a custom website and local search engine optimization plan for specialists? Will this impact branding and logo?
Your Website’s Loading Speed Matters
How often do you give up when visiting a website? We’ve grown accustomed to fast loading speeds and as such, have high expectations for our web browsing experience. Even as a dentist, your dental website’s ability to load quickly easily impacts your ability to convert people searching for services online into patients in your office. You want low bounce rates, fast speeds, and seamless mobile usability, and MDPM Dental Marketing takes these factors into account when we design responsive websites for our clients. With Google Page Speed Insights and Web Page Test, our team makes sure your site loads quickly on any device, which is a vital component of UX (user experience), SEO (search engine optimization), and online marketing for dentists!
Updating Your Online Presence as Your Dental Practice Grows
When we help a client with an organic SEO strategy and online marketing plan for their dental practice, the goal is to create long-term growth and achieve better positioning on a search engine results page (SERP). As a dental practice grows and thrives, the time may come when opening the doors of a second location for your dental practice is the right business move. While opening a second location is definitely a cause for celebration, you also need to think about your current marketing plan. What should change when you have multiple dental offices to see patients? How do you alter your dental SEO tactics to help both practices grow and attract new patients?
Helping Your Dental Practice with Local Business Schema
Schema markup, or the information that appears on a search engine results page (SERP) when you Google a local business, helps people find what they’re looking for in their community. Google uses this information to help direct people – referred to as users – to quality businesses (and dental practices). For our clients, MDPM Dental Marketing follows Google’s guidelines for best practices to help ensure we provide optimal search engine optimization for dentists. When users look for a dentist in their community, we want Google to direct them to your dental practice’s website. But, how does Google use local business schema, and what information is it looking for to determine whether to put your website in search results?
How Do I Rebrand An Existing Dental Practice?
We don’t just help dentists across the country build a brand-new practice, we also assist those purchasing an existing one. When you start anew at an existing practice, transitioning it to a new brand may seem overwhelming. Fortunately, MDPM Dental Marketing understands, and will assist you through every step of this process, including creating a custom dental SEO strategy and rebranding your new office with a new logo and fresh website design. We’ve done this for many practices, including our latest for Dr. Reem Haj-Ali of Dreem Dentistry!
Why Do Dental Websites Need A Responsive, Mobile-First Design?
How often do you actually use your desktop or laptop to search for a business or service online? Most people use their smartphones, even when looking for dental care! In fact, mobile internet usage beat desktop usage in 2016 and even by 2012, smartphone sales exceeded desktop purchases. Way back in 2010, Google’s CEO urged designers to focus on mobile-first designs. We say all of this to remind dentists that having a site that looks good and is easy to navigate on a smartphone or tablet is crucial for staying competitive, attracting new patients, and enjoying improved SEO. With that in mind, let’s learn a little more about responsive, mobile-friendly design, and you should consider this when redesigning your website or formulating your online marketing strategy!
Designing Your New Brand
Have you ever visited a company’s site and found yourself shocked at how out-of-date the overall esthetic was? What was once modern and sleek can become outdated and cumbersome in a short amount of time. This is why we often urge our clients to consider rebranding and making serious changes to their dental websites after a few years. Of course, this doesn’t just apply to dentists, as MDPM Dental Marketing recently completed a total rebrand and website redesign as well! In today’s blog, we’re talking about branding, and what goes into rebranding a dental practice. Does your online presence need a serious revamp? Then we may have a few tips for everything from design to social media!
Will Google’s SERP Changes Affect Your Online Visibility?
Thanks to a recent update to both paid and organic search results, Google’s search engine results pages (SERPs) have taken on a different look for desktop users. While some of these changes are cosmetic, they can add a new level of detail to the links provided in response to different queries. This is far from the first time a change has impacted SERPs. Over time, Google has found ways to include more information into the results they provide, making it easier for people to select a link that serves their needs. As part of our commitment to helping clients boost their SEO, we pay attention to the ways SERPs can change, and to what information you can include with links. As part of our support for your dental office, we can make sure you have helpful information included in every link while also helping your links appear more prominently in relevant search topics! (more…)
How To Pair Your SEO Strategy With A Well-Designed Website
There are a lot of things that go well together. Peanut butter and jelly. Oreos and milk. Romeo and Juliet. Yin and yang. Rock and roll. So, when it comes to wanting your business to rank higher in search engine results pages, there is one aspect you should consider pairing with your SEO strategy. This thing is often overlooked, but it plays an important role in how your customers or clients perceive you. That thing? A well-designed website. If done correctly, visitors to your pages will not notice anything out of the ordinary. Everything will flow seamlessly. Let’s see how, like a hand in glove, they pair together.
We Can Help You Do More With Your Social Media Activity
With our focus on organic SEO, we can help you increase your visibility online, and attract more patients to your practice. While your website and the content you share play a big role in a smart digital marketing strategy, you can rely on more than just your website to reach people. You can safely assume that many people in your area are regular users of more than one social media platform. If you are not present on social media, or if your activity on these platforms is not effective at reaching people, you miss out on important online marketing opportunities. Our digital marketing support includes assistance with your social media platforms. We can help you establish yourself with an effective posting strategy, and content that can grab attention in these competitive spaces. You can also count on us for guidance when it is time to refresh your approach to maintaining your accounts on sites like Facebook, Instagram, and other platforms. (more…)