Making Content That Matches You

custom content that matches mdpmYou’re your own person, and your practice reflects that. But if you’re not careful with who you hire for your digital marketing needs, then that story could become lost in the shuffle. That’s always the risk when you outsource your marketing to another person, so take the time to research your writers and work with them to tailor your content. Because having content that matches you is a real advantage as an oral health provider, whether you are a local family practice or a busy oral surgeon.

Here at MDPM Dental Marketing, we take the time to get your team right. We know that having custom website copy, images, and strategy makes a real difference in outreach outcome, and we work with our dentists to make sure that their story is shared well. So, if you’ve just had a bad experience with some big box marketing teams, let’s talk about what finding success really means for you. And we’ll work to create a digital presence that reflects who you are.

If your content just doesn’t sound like you, meet with MDPM to discuss your direction. Schedule a time to talk with our team of expert marketers and let’s upgrade your outreach.

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Optimize Your Website for ‘Emergency’ Conversions

Optimize Your Website for 'Emergency' ConversionsWhen they need your help now, you want to be there to set their appointment. Emergency dental conversions can be an essential tool for a general or family dentistry practice, as they can be a simple way for you to perform a needed dental crown. If your office has a CEREC machine available, this can be an easy way to keep the office fuller throughout the week. Plus, you get to help people who really need your assistance right then and there.

At MDPM Dental Marketing, we know that you need to connect with patients. That’s what we do, and our team understands where the internet is heading. How you market yourself as a dentist makes a real difference, so take the time to talk to a group of marketing professionals about optimizing your website for emergency dental services. From blog posts about the topic to Google Posts, email marketing, and social media outreach, we’re here for your office.

Want to work on increasing your emergency dental procedures through effective digital marketing? Call MDPM Dental Marketing today to schedule a time to talk.

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Understanding Google GEO Policies

geo google dallas txThe times have changed, and they continue to do so. Well, when you’re a neighborhood dental provider, it can be tough to keep up with the latest in technology news, but you’ve probably heard about Artificial Intelligence at this point. It’s being used across industries, and we all need to know how to navigate this new online landscape. One of the most important things to know is how Google picks up information to share with its users, because this affects your office.

When you work with MDPM Dental Marketing, you’ve got a real resource. Our team understands where things are moving, and we work with practices across the country to help them stay relevant for search engine users in their area. Blogs continue to be an effective way of sharing your message, and now they’re coupled with the beating heart of Google Posts. Let’s talk to develop a plan that works for you and your practice.

Google looks for different things than it used to. If your current marketing team just can’t keep up, call MDPM Dental Marketing.

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ADA Website Compliance Is A Must

ada complianceAre you sure you’re covered? Your website is like your digital front door, and just like with your real one, you need to make sure that everyone can get in. While providers often focus on the design elements of a new site, it’s important to remember that functionality is key to a positive experience. For some people, that fancy animation or element could be tough to deal with.

So, if you’re not sure that you’ve got an ADA compliant site, ask MDPM Dental Marketing. We can perform a review of your pages to see where you stand, and if something needs to be reworked, we’re here for that, too.

Your leads need to be able to use your website easily. Take steps toward a fully ADA compliant digital footprint with MDPM Dental Marketing.

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Does Your Logo Design Make Sense?

does your logo make sense?It’s a question worth asking. Because if the tone of your branding does not match up with your services, then your audience could tune you out before they even realize it. Our brains are hardwired to identify certain colors and shapes with certain things, so it’s important to be sure that your logo makes sense for your work as an oral health professional. And when you need a refresh, work with a talented team of digital marketers to deliver results.

With our designers at MDPM Dental Marketing, you’ve got someone who knows patients. For over 15 years, we’ve been working with dentists, periodontists, and oral surgeons to help them connect with the people who need them, and we’re ready to help you, too. So, if you’ve been thinking about making a change to your branding, let’s talk about it.

Take a fresh look at your design. Call MDPM Dental Marketing to start your path toward a logo that makes sense for your office.

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Marketing That Reaches Your Audience

audience plano txWho you market to makes a difference. Now, that dynamic is a little different for each practice, and knowing who to talk to is a real strategic advantage. You have an audience, so you want to know who that is so that you can effectively communicate with them. For an orthodontist or a friendly, local dental office, that might mean speaking directly to the moms in the area. An oral surgeon or prosthodontist needs to talk to those people directly in need of their services, so even within your field, there’s a difference in who needs your help.

At MDPM Dental Marketing, we understand audience. We know that every office is a little bit different, and every area has its own special flavor. That’s why our team always works to connect on a local level with your prospective patients, reaching them not only where they are, but how they are, too. So, if you’re tired of trying a templated solution for your dental marketing, reach out to a marketing group that truly knows your people.

Talking the right way to the right audience is key in connecting with new patients. Find out more about how generative engine optimization from MDPM Dental Marketing helps.

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How E-E-A-T Plays Into SEO

e-e-a-t dallas txYour website does more than you might know. It’s not just a place for your patients to go when they want to learn a little more about you, it’s an essential part of your digital marketing strategy. While we know that social media has been the hot topic for the last few years, a consistently running blog can form a foundation for an effective online strategy. And to do that, your writers need to know how E-E-A-T plays into content creation.

Here at MDPM Dental Marketing, we’ve seen the landscape shift. For 15 years, we have worked with dentists across the country to improve SERP rankings through efficient, effective SEO practices, and we know that blogging works. So, if your current marketing company is just pushing paid ad campaign after paid ad campaign, it’s time to question their credibility. Find out more about organic web traffic measures with a trusted digital marketing team that’s specifically built for dentists.

Google looks at certain things when recommending businesses. To learn more about organic SEO, call MDPM Dental Marketing today.

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Give Them Branding That Connects

reach more patients quality seo dallas txThe earliest maker’s marks started appearing nearly 5000 years ago, and branding has been a consistent part of marketing since then. But around 15 years ago, people started highlighting a new importance of effective branding, one suited for online outreach. The question is: is this approach still helpful? 

When you need to upgrade your outreach, call MDPM Dental Marketing. Our team crafts custom websites, social media images, and more, and we understand the importance of engaging branding. So, if your logo needs some work, we’re here for it.

Give your patients something to talk about. Reach out to MDPM Dental Marketing today.

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Their Benefits Expire In December

dentist dallasMake sure that your patients know that. As we approach the fall months, it’s a great time to tell your patients about how dental insurance works. Their benefits most likely expire at the end of December, and it’s not too early to remind them of that. 

So, if you’ve got nothing on the schedule right now letting them know, it’s time to make a change. Our team has images at the ready to help you share this very important message with your patients and new smiles.

Don’t let them leave money on the table. Upgrade your outreach with MDPM Dental Marketing.

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What’s The Website Build Process Like?

web design web buildWhen dentists start looking for a new website, they tend to have questions. After all, they’ve studied for years in order to help people improve their oral health, not to design and build effective, responsive sites. But in this current market environment, you need one in order to effectively reach people who want your services, and that means working with a web design team. And you want to know what you’re in for.

At MDPM Dental Marketing, we help oral health professionals to make a real connection with their community. We understand the value of having a quality website that directs people to your office, and we’ve worked with many providers to create quality, custom new builds. Our team also knows that people want to understand the process, and we’re here to help. Today, we’ll talk about the way a website is created, how you can help it to be a success, and when you should bring up your concerns.

A website is an extension of your office. Schedule a time to talk about the website design and build process with MDPM Dental Marketing.

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