What A Free Site Audit Can Do For Your SEO

SEO conceptOnce your website is made public, all you have to do is set back and let potential patients find it…right? Maintaining a digital presence is important, as people increasingly depend on the internet as their sole resource for finding dental care. The trouble is that because so many people understand this, you can count on other practices to be present online, too. That means your website may be more difficult to find simply because others have done a better job with their SEO.

SEO—search engine optimization—refers to efforts to make your webpages more valuable to Google’s search algorithm. The right kind of SEO efforts can ensure you rank highly in relevant searches, so people who are looking for what you offer are more likely to find you. Having a website matters, but you see less value from yours when you receive low rankings. MDPM Dental Marketing provides free site audits that evaluate your appeal to search engine algorithms. The feedback we provide can help you understand why your online activity is not yielding the benefits you hoped for, and it can give you a path for making improvements. Assistance with organic and technical SEO are important, but they are just a few forms of support we provide our clients. We also provide new website builds and designs, social media support, and guidance in beneficial matters like PPC advertising and digital reputation management. Read More

See Us At This Year’s Midwinter Meeting!

midwinter meeting conceptThe Chicago Dental Society is preparing to host their 2023 Midwinter Meeting. This is the 158th time they have done so—as with past gatherings, this will be a great chance to meet with other dental professionals and find ways to improve your practice. With more than 240 courses planned and additional information available in the Exhibit Hall, you can find out about recent innovations that you can incorporate into your services and do more for your patients. You can also take time to learn more about the role that your digital presence can play in building success for 2023 and beyond.

MDPM Dental Marketing Founder and CEO Jill Nastasia will be on hand throughout the Midwinter Meeting and would love to set aside time to meet with new and potential clients. Our team continue to provide robust services in the fields of online marketing and support. Whether you are due for a new website, hope to better promote your specialty services, or want to make sure you remain easy to find online, we can help. A meeting to discuss your current strategy for online marketing and what you can do to foster growth can help you see more success in this year and beyond! Read More

Understanding Organic And Paid SEO

SEO conceptYou can provide important information about your practice on your website. Details about your staff, your services, and the ways in which you can be reached can be easy to discover as visitors browse your different site pages. While you can easily share your website information with patients at your practice, you also want people who have never met you to locate you online—to ensure that people can do so, you need to think about your SEO efforts.

SEO stands for search engine optimization, which refers to efforts that make your site links more appealing to Google and other search engines. A number of factors affect just how likely you are to appear in relevant searches. The content on your pages, the quality of your site, visitor experiences, and even technical details can shift your space on search engine results pages (SERPs). MDPM Dental Marketing provides important support in the form of organic SEO, which refers to efforts that help you maintain a site that has more appeal to the Google algorithm. This differs from what is known as paid SEO, also known as pay-per-click (PPC) marketing. Sites can pay to have their links appear in the ads section of relevant search results in order to gain visibility. Organic efforts can offer lasting value and do not depend on recurring payments, but you can benefit from the addition of PPC marketing to reach more people. We can help you understand the advantages to each, and we can work with you to create an overall marketing strategy that truly benefits your practice! Read More

Content Marketing Plans For 2023

2023 new year conceptWhile 2023 can be counted on to present unique challenges and opportunities, there is likely one goal you have that carried over from all of your practice’s years in operation. Simply put, you want your dental office to enjoy more success throughout the new year! Whether that means growing your patient list, securing more opportunities to perform a certain type of care, or strengthening relationships with the people who already see you, the right online presence helps. MDPM Dental Marketing can help you find ways to reach your goals, and we can do so while keeping you current with your website marketing.

Improvements in technology, updates to search algorithms, and changes in website design preferences occur from year to year. With our support, you can keep up with any new developments that could impact the way you conduct yourself digitally. We go beyond simply building new sites or providing timely redesigns. Our support also includes SEO-driven content and social media activity, the introduction of important interactive features, and feedback to help you see what your online efforts are doing to connect you with the right people. Read More

Adding Important Website Features

If the arrival of the new year has you thinking about what you should change about your dental practice, you may want to take a look at the online presence you currently maintain. There have been changes in technology and design preferences over the years that affect what potential patients expect to see when they find you online. Beyond maintaining the right look, you can be expected to include features on your site that make it more interactive as well as easier to read on all screen sizes. Catching up to these changes can be important on its own, but doing so can also help you with your larger hopes for boosting your online profile and marketing yourself more effectively.

With the help of MDPM Dental Marketing, you can make meaningful changes to the way you present yourself digitally. We provide a range of assistance in website design and maintenance, and we help boost visibility through effective SEO (search engine optimization) efforts. Between growing your reach and making your webpages more attractive, we can help you grow your practice in 2023 and beyond! Read More

Better Digital Marketing For 2023 (And Beyond)

The end of 2022 is arriving, and the start of the new year is upon us. As you look back on the successes and frustrations that your dental practice faced in these past twelve months, you may want to look at what your online presence did—or did not—do to help you grow. With the right approach to search engine optimization (SEO), website management, and digital marketing, you can make your services easier for people in your area to find. However, when you are not keeping up with online marketing trends and best practices, you can effectively shrink from view while competing offices become more prominently placed in search engine results pages (SERPs).

If you want 2023 to be a year where your dental practice grows, take a look at what you can do to better represent yourself online. With the help of MDPM Dental Marketing, your digital outreach can change for the better, making it easier for potential patients to find you. We provide a comprehensive approach to support for this kind of marketing. You can count on us for website development and updates, online support, and even content creation for both your site and your social media spaces. We can also help you make smart use of changing trends and technology to update your site in ways that make it more useful for new and existing patients. Read More

The Limitations Of An Outdated Website

Your ability to reach people in your area and bring them to your dental practice for care can depend on how you present yourself online. The importance of digital marketing in a wide array of fields is difficult to overstate. Breaking through and reaching high ranks in relevant Google searches will depend on your SEO efforts, but you may be limited in what you can do by an outdated webpage.

SEO refers to search engine optimization. Better SEO means your website does more to effectively communicate with Google and other search platforms, which can ultimately make you appear higher in the right searches. Both content and technical features contribute to it, but what you can do may be hurt by a lack of the right features. Your pages may not be fully responsive, which means they are less readable on phones and tablets. You can also miss out because you lack the ability to add metainformation that makes your links easier to read and rank. With the support of MDPM Dental Marketing, you can move on to a new site or make updates to your current one. Our services also include dedicated support after your site has been improved to connect with more people and make your outreach online more impactful. Read More

Boosting Your Reputation With Online Marketing

Someone who has never set foot in your practice can make assumptions about it, and about the kind of experience you provide patients, after going online. This can work to your advantage if you have the right information available. The right website, online reviews, and other forms of digital information can help you build a solid reputation with people in your area who have yet to visit you. As a result, you can grow your office and fill your schedule!

Working with MDPM Dental Marketing ensures you have comprehensive support for online activities. Building and maintaining a website is certainly important, but it is just part of what you can do to effectively make yourself more visible and attract more patients to your office. One way we help is by offering reputation management support. This takes different forms, as it can range from making sure your information is in the right places to coordinating your social media efforts to reflect you and your approach to dental care. It also means support with online reviews, including coaching and support on responding to less favorable feedback. Read More

Can Your Website And Social Media Help Each Other?

Having a website for your dental office can help you reach more people, and it can give existing patients a good resource for contacting and keeping up with you. Many businesses will operate on different social media accounts to create these points of contact. Even if your practice seems to have little to gain from online activity, you can be surprised by how much having both can help you. In fact, the right overall approach to improve search engine optimization (SEO) and making more people in your area aware of your dental practice can rely on making sure these two channels actually work together to extend your digital reach!

With the aid of MDPM Dental Marketing, you benefit from experience in both social media and website marketing. As we work to boost your visibility online and make sure more potential patients learn about your practice and services, we can coordinate activities with social media and your website. That means making sure one is accessible from the other, and it also means using both strategically to share information and create more links that Google and other search engines can find and share. Read More

Have You Lost Your Google Business Reviews?

After previous issues with user suspensions, Google Business Profile is causing new headaches for small businesses as user reviews are being deleted. For a dental office or any other small business, these reviews hold significant value. They can have a meaningful effect on how ready someone is to trust in the care you offer and reach out for an appointment. Positive reviews can also make the digital space dedicated to your practice more attractive to the algorithm, which means your SEO enjoys a boost. This kind of unexpected issue can make the already challenging task of maintaining your visibility online even harder. Fortunately, when you have the right guidance and support, setbacks become easier to surmount and move past.

MDPM Dental Marketing provides support for the different channels of digital marketing your practice can pursue. One of those channels concerns the matter of reputation management. From helping you solicit more positive reviews from patients to supporting you when review deletions and other problems occur, we can help you see more benefits from being online. Read More