What Dental Offices Should Know About Online Reviews

online review conceptSo many of our decisions we make are at least partly shaped by what we find online. When someone in your area needs to find a dentist, you can safely assume they will use their phone, tablet, or computer to learn more about who provides smile care around them. This is why SEO (search engine optimization) matters—the right site and the right activity make it more likely your website links will show up near or at the top of someone’s search results. Of course, people rely on more than just website links and social media activity when they judge a dental office or any other business. Many will make a decision after browsing digital reviews.

Online feedback can seriously impact your practice, and you can be hurt by more than just the presence of poor reviews. If reviews left for your practice lack responses, or if you have too few reviews, you can lose out on potential appointments. MDPM Dental Marketing makes reputation management part of our support package for our clients. We can help you secure more reviews from your patients, direct those reviews to the most beneficial spaces, and help you craft and share responses to negative feedback when appropriate. It is hard to overstate the influence that digital feedback has on the average consumer, which is why the feedback people give you on Google, Yelp, and other review sites should be taken seriously. Read More

Tracking The Effects Of Google’s Latest Algorithm Update

SEO conceptOnce your website is up and running, you can feel excited to sit back and wait for all the site visits to roll in. Unfortunately, this kind of passive strategy can have less benefit than you hoped for, particularly as time passes. One reason a static approach to online marketing is limited is because Google will make updates to how it ranks sites, which means your once-prominent links can start to fall in rankings even though you have not changed anything.

This month saw Google introduce a core algorithm change. While they do not share the specific changes made, these kinds of updates can be disruptive to search rankings, making attention to site metrics important. MDPM Dental Marketing provides ongoing SEO support once your website is ready to receive visitors. We do this to help your links stay visible, but we also do this to help protect you against these and other changes that happen over time. We should note that in addition to focusing on your site’s SEO, we also supply support through social media and reputation management efforts, guidance on paid SEO, and more. Read More

Website Features You May Be Missing

woman happy looking at website Can you still count on your website to reach people in your area and bring in more patients for your dental practice? Over time, a site that was optimized for SEO can fall in relevant search rankings, even though nothing about it has changed. That stasis can be the root of your trouble—as new features and site technology are introduced, newer pages gain advantages over yours. Between this phenomenon and shifting preferences for site design, you can find that your pages need to be updated or even replaced if you want to maintain SEO and keep attracting new people to your office.

MDPM Dental Marketing has experience in assisting clients as changes to technology and design affect SEO priorities. One way we can help is by offering a free site audit, which can help you understand how your site might have fallen behind. Different qualities like a responsive design and interactive features can be vital to regaining your hold on digital marketing hold. In addition to helping you on these fronts, we provide original site content, social media assistance, and more forms of support to help you grow your practice! Read More

Are You Missing Out On Positive Patient Reviews?

positive online review conceptIt is safe to assume that the people who count on you appreciate what you do to care for their teeth. Because many people rely on the reviews they find online when looking for dental care and other services, your practice benefits when your patients express that appreciation on Google and other platforms. Unfortunately, it can be difficult to encourage people to share how they feel without some help. As part of our larger strategy to support your practice through website support and digital marketing, we can help you secure the right reviews in the right spaces! Doing so can boost your reputation and also make your website more attractive to search engine algorithm.

MDPM Dental Marketing is here to help with more than just establishing your website, as we provide enduring support with online marketing. That means taking care to boost your SEO organically with the right activity on your site, but it also means taking advantage of other channels, such as your social media and your online review spaces. Our reputation management services help you secure more positive feedback, effectively respond to any negative reviews you receive, and generally make sure people see more favorable information about you when they search for a dentist. Read More

What A Free Site Audit Can Do For Your SEO

SEO conceptOnce your website is made public, all you have to do is set back and let potential patients find it…right? Maintaining a digital presence is important, as people increasingly depend on the internet as their sole resource for finding dental care. The trouble is that because so many people understand this, you can count on other practices to be present online, too. That means your website may be more difficult to find simply because others have done a better job with their SEO.

SEO—search engine optimization—refers to efforts to make your webpages more valuable to Google’s search algorithm. The right kind of SEO efforts can ensure you rank highly in relevant searches, so people who are looking for what you offer are more likely to find you. Having a website matters, but you see less value from yours when you receive low rankings. MDPM Dental Marketing provides free site audits that evaluate your appeal to search engine algorithms. The feedback we provide can help you understand why your online activity is not yielding the benefits you hoped for, and it can give you a path for making improvements. Assistance with organic and technical SEO are important, but they are just a few forms of support we provide our clients. We also provide new website builds and designs, social media support, and guidance in beneficial matters like PPC advertising and digital reputation management. Read More

See Us At This Year’s Midwinter Meeting!

midwinter meeting conceptThe Chicago Dental Society is preparing to host their 2023 Midwinter Meeting. This is the 158th time they have done so—as with past gatherings, this will be a great chance to meet with other dental professionals and find ways to improve your practice. With more than 240 courses planned and additional information available in the Exhibit Hall, you can find out about recent innovations that you can incorporate into your services and do more for your patients. You can also take time to learn more about the role that your digital presence can play in building success for 2023 and beyond.

MDPM Dental Marketing Founder and CEO Jill Nastasia will be on hand throughout the Midwinter Meeting and would love to set aside time to meet with new and potential clients. Our team continue to provide robust services in the fields of online marketing and support. Whether you are due for a new website, hope to better promote your specialty services, or want to make sure you remain easy to find online, we can help. A meeting to discuss your current strategy for online marketing and what you can do to foster growth can help you see more success in this year and beyond! Read More

Understanding Organic And Paid SEO

SEO conceptYou can provide important information about your practice on your website. Details about your staff, your services, and the ways in which you can be reached can be easy to discover as visitors browse your different site pages. While you can easily share your website information with patients at your practice, you also want people who have never met you to locate you online—to ensure that people can do so, you need to think about your SEO efforts.

SEO stands for search engine optimization, which refers to efforts that make your site links more appealing to Google and other search engines. A number of factors affect just how likely you are to appear in relevant searches. The content on your pages, the quality of your site, visitor experiences, and even technical details can shift your space on search engine results pages (SERPs). MDPM Dental Marketing provides important support in the form of organic SEO, which refers to efforts that help you maintain a site that has more appeal to the Google algorithm. This differs from what is known as paid SEO, also known as pay-per-click (PPC) marketing. Sites can pay to have their links appear in the ads section of relevant search results in order to gain visibility. Organic efforts can offer lasting value and do not depend on recurring payments, but you can benefit from the addition of PPC marketing to reach more people. We can help you understand the advantages to each, and we can work with you to create an overall marketing strategy that truly benefits your practice! Read More

Content Marketing Plans For 2023

2023 new year conceptWhile 2023 can be counted on to present unique challenges and opportunities, there is likely one goal you have that carried over from all of your practice’s years in operation. Simply put, you want your dental office to enjoy more success throughout the new year! Whether that means growing your patient list, securing more opportunities to perform a certain type of care, or strengthening relationships with the people who already see you, the right online presence helps. MDPM Dental Marketing can help you find ways to reach your goals, and we can do so while keeping you current with your website marketing.

Improvements in technology, updates to search algorithms, and changes in website design preferences occur from year to year. With our support, you can keep up with any new developments that could impact the way you conduct yourself digitally. We go beyond simply building new sites or providing timely redesigns. Our support also includes SEO-driven content and social media activity, the introduction of important interactive features, and feedback to help you see what your online efforts are doing to connect you with the right people. Read More

Adding Important Website Features

If the arrival of the new year has you thinking about what you should change about your dental practice, you may want to take a look at the online presence you currently maintain. There have been changes in technology and design preferences over the years that affect what potential patients expect to see when they find you online. Beyond maintaining the right look, you can be expected to include features on your site that make it more interactive as well as easier to read on all screen sizes. Catching up to these changes can be important on its own, but doing so can also help you with your larger hopes for boosting your online profile and marketing yourself more effectively.

With the help of MDPM Dental Marketing, you can make meaningful changes to the way you present yourself digitally. We provide a range of assistance in website design and maintenance, and we help boost visibility through effective SEO (search engine optimization) efforts. Between growing your reach and making your webpages more attractive, we can help you grow your practice in 2023 and beyond! Read More

Better Digital Marketing For 2023 (And Beyond)

The end of 2022 is arriving, and the start of the new year is upon us. As you look back on the successes and frustrations that your dental practice faced in these past twelve months, you may want to look at what your online presence did—or did not—do to help you grow. With the right approach to search engine optimization (SEO), website management, and digital marketing, you can make your services easier for people in your area to find. However, when you are not keeping up with online marketing trends and best practices, you can effectively shrink from view while competing offices become more prominently placed in search engine results pages (SERPs).

If you want 2023 to be a year where your dental practice grows, take a look at what you can do to better represent yourself online. With the help of MDPM Dental Marketing, your digital outreach can change for the better, making it easier for potential patients to find you. We provide a comprehensive approach to support for this kind of marketing. You can count on us for website development and updates, online support, and even content creation for both your site and your social media spaces. We can also help you make smart use of changing trends and technology to update your site in ways that make it more useful for new and existing patients. Read More