The Value of Reputation Management for Dentists

What is reputation management? Well, simply put, this is the process of ensuring users can find valuable information about other’s opinions regarding your services and practice, from online reviews to an active and engaging social media presence. Not only does this help gain new business for your office, but MDPM Dental Marketing will explain how reputation management also helps improve your SEO!

(more…)

4 Tips On How To Continue Serving Your Patients

How are you doing? How’s your family and your team?

As I said last week, now is the time to talk about the solution instead of the problem. Is your website set up for helping you serve patients now? How will that translate to the “new normal” once your practice reopens. Today, we’re examining 4 tools we can add to your website to transform it from an informational resource to a tool you and your team can use to best serve your patients.

(more…)

5 Ways To Prepare Your Practice For Your Eventual Reopening

How are you doing? How’s your family and your team?

This week brought more of the same. As always, if there’s anything we can help you with, please don’t hesitate to reach out so we can keep things moving forward.

Speaking of moving forward, NOW is the time to prepare for the future, specifically reopening your practice. Although we don’t know when that’s going to happen, I believe that it’s time to talk about the solution instead of the problem. Let’s set your practice up for success.

(more…)

Special COVID-19 Social Media Kit

A Message From Our CEO

How are you doing? How’s your family and your team?

Things seem to be holding steady this week, but we know the situation at hand can change quickly. If there’s anything we can help you with, please don’t hesitate to reach out so we can keep things moving forward.

(more…)

Connecting with Your Patients On Social Media & Patient Wait List Feature

A Message From Our CEO

How are you doing? How’s your family and your team?

This week brought more delays in openings as this pandemic continues to spread. I know I said it last week, but I want to say it again. These are uncertain times, and – from business owner to business owner – we really are all in this together.

As I also mentioned last week, our team is here and working, business as usual. If there’s anything we can help you with, please don’t hesitate to reach out so we can keep things moving forward.

(more…)

Keeping Your Dental Practice Afloat During COVID-19

A message from our CEO

How are you doing? How’s your family and your team?

There is a lot going on right now, and things feel very uncertain. Believe me when I say, we’re in this together. I hope you’re staying safe and healthy.

Our team is here and working, business as usual. If there’s anything we can help you with, please don’t hesitate to reach out so we can keep things moving. We’re here to help.

In that light, we’re working hard on our end to generate ideas and create content/tools that are useful to you during this time to keep momentum with your practice. We understand that your marketing and communication needs are different right now than they have ever been before and that – as the days and weeks go on – these needs will change (most likely super quickly as news, regulations, and information continues to emerge).

(more…)

Handling Social Media For A Dental Practice In Transition

Starting a dental practice from scratch means choosing your own branding and logo, and creating a marketing plan to attract new patients and help your office thrive. But what if you’re a dentist buying an existing dental practice? This transitional phase offers a number of different challenges. How do you preserve the current patient base and still grow? What aspects of the logo and branding need to change? How do make it your own without losing what helped make the office such a success in the first place? In today’s blog, MDPM Dental Marketing talks about how we update logo and branding, and use social media to help a dental practice in transition, just as we did for Dr. Abudayyeh of Calcagno Cosmetic and Family Dentistry!

(more…)

Local SEO Strategies For Dentists

When you look for a new business, do you just visit their location and walk in the door? Do you pick up a phone book and see what’s around? No, you don’t. No one does! Now, we use a search engine to see what’s in our area, and we make a decision rather quickly based on what sites come up and the impression we get from their websites. Often, these impressions only take a few seconds! To help ensure your office is one of the first to be seen when someone Googles a dental practice in your area, you need search engine optimization. Fortunately, the team at MDPM Dental Marketing offers local SEO for dentists that employs relevant and useful content following Google’s best practices criteria.

(more…)

Dental Marketing for Dental Specialists

When MDPM Dental Marketing works with a dentist, we create a marketing plan based on the service they provide and the patients they treat. Although many of our clients are general dentists, offering many of the same treatments and procedures for residents of their community, we also work with specialists. We know how to create a marketing plan to highlight the strength of a specialist, whether they focus on periodontal care, prosthodontics, cosmetic dentistry, sleep dentistry and sleep apnea treatment, orthodontics, and more. But, how do we create a custom website and local search engine optimization plan for specialists? Will this impact branding and logo?

(more…)

Your Website’s Loading Speed Matters

How often do you give up when visiting a website? We’ve grown accustomed to fast loading speeds and as such, have high expectations for our web browsing experience. Even as a dentist, your dental website’s ability to load quickly easily impacts your ability to convert people searching for services online into patients in your office. You want low bounce rates, fast speeds, and seamless mobile usability, and MDPM Dental Marketing takes these factors into account when we design responsive websites for our clients. With Google Page Speed Insights and Web Page Test, our team makes sure your site loads quickly on any device, which is a vital component of UX (user experience), SEO (search engine optimization), and online marketing for dentists!

(more…)