Is Your Site Fully ADA Compliant?

Is Your Site Fully ADA Compliant? dallas txSometimes, people forget that there are barriers to the internet, as well. Over the last few years, there has been an increasing focus on how disabled people interact with online spaces. And while the Americans with Disabilities act doesn’t expressly mention websites, the courts have decided time and again that digital experience falls under ADA protections.

If you have questions about how ADA compliance affects your office, reach out to MDPM Dental Marketing. We understand that your website is like a digital handshake, and if you’re not able to interact with all sorts of people, then you’re missing out on some valuable smiles.

Does your site adhere to WCAG guidelines? If it’s time to make a change, call MDPM Dental Marketing.

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How Does AI Search Affect Your Strategy?

ai search dallas txWhile Artificial Intelligence has certainly been on just about everyone’s radar over the last year, people may be focusing on the wrong thing. Many dentists are choosing to incorporate AI-generated content for their site’s copy, and even though it might seem speedy, it also might be ineffective. In addition, these programs can be a little loose with the truth, and as someone who works in healthcare, you need to be right all the time. But AI search is here to stay, and it’s important to know what the most popular search engines are looking to find.

Here at MDPM Dental Marketing, we know that human writers create copy that connects with other humans. Our team also understands that effective SEO in 2025 means keeping track of what Google and other search providers want to see, and that takes finding the right balance. If you’re ready to showcase your skills, start with tailored site copy that reflects who you are.

The way your patients find you is evolving. Find out more about shifts in SEO with MDPM Dental Marketing.

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Showcase Who You Are

If you are struggling to make a connection online, is it because you’re coming off a bit too clinical? You want your patients to receive accurate, up-to-date information when they visit your website, but you also need them to know that you’re a beating heart and a smiling face. Finding the right balance between professionalism and accessibility can be tough, and when you fail to hit the mark, they could make their way to your competition.

We understand that making the right first impression can make all the difference. If you’re ready to upgrade your outreach, talk to our team about reaching people with effective local SEO and content written by actual humans.

Rethink your approach. Discover the advantages of quality copy from MDPM Dental Marketing.

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Developing Brand Identity In 2025

brand identity dallas txMaking an impression is more important than ever. From your logo down to your font choices, your visual identity is how your patients see you. That means that if yours don’t give off that perfect feeling, they could head to one of your competitors. But how do you establish a brand identity in 2025?

The digital marketing landscape is changing, but quality design continues to speak for itself. If you’re ready to make a change, we’re here to help. With fresh new branding from MDPM Dental Marketing, you can look your best from the first glance.

Upgrade your outreach. Give us a call at (972) 781-8861 today.

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Crafting Content That Catches

Content That Catches dallas txWhen someone heads to your website, they actually read it. Sometimes, people forget that their copy is an integral part of reaching new people, and the current push toward AI-generated content is an indicator of that. But when you rely on computational technology to create your writing for you, you lose out on the human element. You also put yourself at risk of bring wrong, so we make a point to craft accurate content that catches.

Here at MDPM Dental Marketing, we work with practices to help them find their voice. If your current website copy is just not getting the job done, then it’s time to talk to a talented team of writers to make a plan. With our staff, you can be sure that an actual human wrote your content, and you’ll know that you have someone to talk to.

Catch their eye with custom content. Do it with MDPM Dental Marketing.

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Before You Leave For The Holidays…

before you leave dallas txAre you sure that your digital marketing strategy is working as effectively as it should? These days, making the right moves online is not only a good idea, but it’s also a necessary part of doing business. As a dental provider, you are not immune from the internet, and so you need to show off your best side at all times, for both your existing and prospective patients. Before you leave for the holidays, take a look at your marketing and see if you need a change.

With our team of engaging copywriters at MDPM Dental Marketing, you have the opportunity to do things better in 2025. The landscape has changed over the last few years, and if your website could use an upgrade, we’re here to help; many sites were designed over 5 years ago and lack the ability to perform seamlessly on a mobile device. Give us a call and let’s talk about designing your practice a new website!

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Make Sure You Hit The Right Keywords

the right keywords dallas txBlogging is an essential part of Search Engine Optimization, but if your content is not tailored to your audience, it could miss the mark. Keywords help you to reach the right people, and a little bit of effort in finding ones that connect can make a real difference. That’s because when they head to their favorite search engine, they incorporate their own language into the search bar. If you’re writing in dentist-speak, then you could be writing for other providers, not for patients.

At MDPM Dental Marketing, we know the value of hitting the right keywords. That’s why we do the work to help you find ones that connect not only with patients, but your new smiles. There are real advantages to using human writers who understand the SEO landscape. When things shift, let us worry about it.

Time to rethink your strategy? Give us a call!

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Running Into Problems With Your WP Engine Site?

wp engine dallas txAs a dental provider, you might not follow all the latest news in the tech industry. But you have a website, and that is an area where current events can play a real role in how you do business. If your WordPress website is currently hosted by WP Engine, you could be in for some trouble, as plug-ins and theme updates are not possible right now. Full functionality doesn’t seem like it’s coming back any time soon, either.

Currently, the owners of this platform are publicly feuding with the creator of WordPress itself, and this has led thousands of websites to leave WP Engine in search of something new. At MDPM Dental Marketing, we can help. We use InMotion hosting as our provider, we can migrate your site to a more stable solution, helping you to continue to have a beautiful and functional website.

Ready to make a move? Call MDPM today!

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Keep Your Logo Clean

branding logo dallas txWhen people learn your name, you want to be memorable. You also want them to have the right opinion of you, and that means having a logo that captures their attention. If your current design is simply out of date, then it’s time to talk to a team of digital marketers who get it.

Here at MDPM Dental Marketing, we take design seriously. Those new smiles want to see quality in every area of your practice, from your website through to your social media posts. With an upgrade to your branding, you can refresh your approach and reach new patients. Does your logo make an impact?

Time to upgrade your look? Call our office today!

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AI-Generated Copy Is A Risky Gamble

can you trust your copy? dallas txIf you turn on the news, there’s a pretty strong likelihood that somewhere in the program, someone will mention artificial intelligence technology. This is a hot button issue, and some people are turning to it to create content for their websites. When people do this, it puts them at risk; while human-generated copywriting is a bit more time-consuming, it pays you back by allowing for accuracy in a way that AI simply cannot.

At MDPM Dental Marketing, we understand that technology is evolving. But relying on AI-generated copy for your dental website or blog jeopardizes your opportunity to say what you really want, and as a healthcare professional, you want to be accurate. That’s why we use real-life humans to write our material, keeping the focus on the right topics. If you are ready to upgrade your site’s copy to something a little more captivating, talk to our office about making a change.

To find out more about our team, give us a call today!

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