When people need to see a dentist, they will go to Google to find one in their area. They don’t just select the building physically closest to their home, they will also look at your website, social media, and reviews. Which means reputation management is crucial for making a great first impression and convincing someone to schedule an appointment. In today’s blog, MDPM Dental Marketing will explain how we use reviews and social media to manage your reputation online and make your office attractive to potential patients in your community.
At MDPM Dental Marketing, our team knows how to create a custom dental website, one that reflects your unique approach to dentistry. But we also know that every custom site will need a few things to maximize SEO and make a great impression on potential patients. In today’s blog, we’re going to look at five things we think every dental website will need.
Now that vaccination rates are on the rise, people are feeling more comfortable leaving the house and even attending overdue medical and dental appointments. To make them more likely to schedule an appointment with you, a custom dental website with original and engaging content could make the difference. You want to showcase the strengths of your practice, and be what they find when they Google a practice in your area. To accomplish this, your practice benefits from original content, and MDPM Dental Marketing is ready to help!
When it comes to your online visibility, there are a number of factors that can set your site apart from the rest. On the flipside, there are also a number of things your practice can do wrong that causes your website ranking to tank significantly. Indeed, circumstances that lead to the latter option happening includes things such as sub-optimal SEO practices, failing to keep up with modern reputation management practices, and even posting duplicate content. In today’s blog, the team at MDPM Dental Marketing in Dallas, TX will take a look at the influence that duplicative content has on your online visibility, as well as how proper reputation management can garner the attention you are looking for.
Having a custom website for your practice is the first step to increasing your visibility online, and while you may already have one that you feel accomplishes this goal, it is important to thoroughly understand not only the value of your site’s appearance but what is going on in the backend as well. A variety of companies boast online that they can provide the appearance you are looking for a very cheap price, however, this is done with template sites and content that inevitably negatively affect your search engine optimization (SEO) as well as your placement on a search engine results page (SERP). At MDPM Dental Marketing in Dallas, Texas, we take care to create you a tailor-made design that not only reflects your practice’s goals and services but will also help increase your online presence.
If you asked people to describe our current state of the world in one word, they would likely use the word “uncertainty.” After all, many businesses are opening, while others are closing, and what we need to do to stay safe and protect ourselves (and our patients) varies greatly depending on who you talk to. This means that being able to communicate with your patients and members of your community with ease is vital, and social media provides that opportunity. At MDPM Dental Marketing, our team knows that social media not only helps improve search engine optimization (SEO), but also allows you to interact with your patients and let them know what’s happening with your office. In today’s blog, we’re going to talk about the importance of an active social networking presence and the benefits of our social media kit!
Search engine optimization (SEO) means creating copy and optimizing your website’s design and function to appeal to popular search engines like Google, Bing, and Yahoo. Over time, this helps improve where you land on a search engine results page (SERP) when people look for dental practices with your services in their community. While many companies may offer quick SEO results, building organic SEO offers results that last and don’t eventually cause your webpages to be dinged by popular search engines and lose their rankings. In today’s blog, MDPM Dental Marketing looks at how we help your practice thrive online with a content-focused approach to SEO.
As some states have opened completely while others may in fact close again, trying to communicate with your patients and attract new ones is a challenge, given the current circumstances. With proper branding, however, your dental website and social media pages can work in tandem to gain reviews and thus letting people know your doors are open for essential and non-essential treatments. In today’s blog, MDPM Dental Marketing explains how we use the link between social media reviews and page views, and offer branding services to help your practice continue to thrive even in these challenging times.
When you Google (or use Bing or Yahoo) to search for a business you’re directed to millions of results, but you rarely look past page one on a search engine results page (SERP). On that page, you will find information in a link about the website and its content. This brief snippet – often only a sentence or two – is usually what makes someone decide whether to explore the site it discusses. Known as metadata, this is crucial for your online website. While Google and other search engines don’t factor metadata into the results on a SERP page they still have a major impact on whether someone is willing to click on the link or not, which is why MDPM Dental Marketing always incorporates this information! Find out how a snippet of 160 characters could be crucial for attracting new patients and helping your dental practice grow.
We know more than anyone about the sheer amount of work that goes into creating a dental website that not only looks great but provides a boost in search engine optimization (SEO). However, shifts in design trends and updates to search engine algorithms means that, on average, a website has a shelf life of about three years before major designs are in order. MDPM Dental Marketing knows how to update your website to ensure it continues to communicate well with Google, provide a positive user experience, and boost SEO with a mobile-friendly design. In today’s blog, we’re going to talk about the benefits of an update and how we approach the process of redesigning your homepage and web content.