Search engine optimization (SEO) means creating copy and optimizing your website’s design and function to appeal to popular search engines like Google, Bing, and Yahoo. Over time, this helps improve where you land on a search engine results page (SERP) when people look for dental practices with your services in their community. While many companies may offer quick SEO results, building organic SEO offers results that last and don’t eventually cause your webpages to be dinged by popular search engines and lose their rankings. In today’s blog, MDPM Dental Marketing looks at how we help your practice thrive online with a content-focused approach to SEO.
As some states have opened completely while others may in fact close again, trying to communicate with your patients and attract new ones is a challenge, given the current circumstances. With proper branding, however, your dental website and social media pages can work in tandem to gain reviews and thus letting people know your doors are open for essential and non-essential treatments. In today’s blog, MDPM Dental Marketing explains how we use the link between social media reviews and page views, and offer branding services to help your practice continue to thrive even in these challenging times.
When you Google (or use Bing or Yahoo) to search for a business you’re directed to millions of results, but you rarely look past page one on a search engine results page (SERP). On that page, you will find information in a link about the website and its content. This brief snippet – often only a sentence or two – is usually what makes someone decide whether to explore the site it discusses. Known as metadata, this is crucial for your online website. While Google and other search engines don’t factor metadata into the results on a SERP page they still have a major impact on whether someone is willing to click on the link or not, which is why MDPM Dental Marketing always incorporates this information! Find out how a snippet of 160 characters could be crucial for attracting new patients and helping your dental practice grow.
We know more than anyone about the sheer amount of work that goes into creating a dental website that not only looks great but provides a boost in search engine optimization (SEO). However, shifts in design trends and updates to search engine algorithms means that, on average, a website has a shelf life of about three years before major designs are in order. MDPM Dental Marketing knows how to update your website to ensure it continues to communicate well with Google, provide a positive user experience, and boost SEO with a mobile-friendly design. In today’s blog, we’re going to talk about the benefits of an update and how we approach the process of redesigning your homepage and web content.
In real life, word of mouth is critical for dental practices. After all, hearing someone you know mention how much they enjoyed their experience with a local practice goes a long way toward convincing you to make your own appointment. The same factors apply online. Reputation management means taking steps to earn reviews, foster positive interactions online, and make sure people can easily find the information they need to schedule an appointment. One crucial aspect of this process is setting up and maintaining a Google My Business (GMB) page. In today’s blog, MDPM Dental Marketing explains the importance of a GMB page for reputation management and SEO.
While templated websites are cheap, they don’t offer a dental practice the wide array of benefits that a custom one does. In today’s blog, MDPM Dental Marketing is walking you through the process of planning, designing, and completing a custom dental website. We’re going to look at the additional options we can build in, including payment portals. With a new website, you put your best face forward online, and you also have a chance to improve your SEO at the same time. Find out why you should consider a custom dental website!
A dental website is often the first impression potential patients gain from your practice and the services you provide. This means making a great first impression doesn’t just require an attractive website, but one that loads quickly and stays live! So, you need one that can stand against common cyber threats. Even if you’re a small practice serving a small community, that doesn’t mean you’re not vulnerable to the same web threats facing larger businesses in your area. Fortunately, MDPM Dental Marketing understands the importance of a secure website, and our builders take care to make sure sensitive information for both and your patients is protected, all while fitting in your budget!
A custom dental website not only looks great and offers optimal user experience (UX), but also provides an opportunity for us to build in SEO-rich content. But what goes into designing and creating your custom website? How much involvement will you have, and what steps do we take to ensure each webpage reflects your unique approach to dentistry? In today’s blog, MDPM Dental Marketing outlines each step of the design process, from the initial interview to your custom dental website’s debut.
If you’ve ever binged a show on a streaming platform, you’ve likely seen more than one commercial for a company offering attractive websites for small businesses or individuals. They tout the simplicity of the process, and the slick final result. However, these are template websites. At MDPM Dental Marketing, our team does not offer templates, but instead creates custom options for our small business clients that provide a number of benefits, including better search engine optimization for popular sites like Google, Bing and Yahoo. Why should you consider a custom option for your dental practice? Well, we have a number of reasons!
How are you? I hope you are well and that you, your family, and your team are healthy.
Is your office open or preparing to open? It’s time to get the word out on when you’ll see patients and how you’ll keep them (and your team) safe.
To do this, we’ve created a COVID-19 Reopening Plan that can be 100% personalized for your practice. Ask us about this kit!