Is your current website a mess? As a dental office, your prospective patients pay attention to your design, and if you are not putting the best version of yourself forward, you could be missing out on their business. Before they even set foot into your office, give them a reason to choose you as their new dentist with an elegant website. In the digital age, you want to be sure that your web presence fits with your product.
With our team of digital marketing experts at MDPM Dental Marketing in Dallas, TX, you have the opportunity to give your prospective patients a view into who you are as a dentist. From general oral health professionals to specialized surgeons, your new patients want to know that their experience with you will be clean, tidy, and friendly. By placing those values into your new website, you help them to understand how important cleanliness is to your office. Your website is like a tour of your office, so take pride in how new clients view you with a crisp new website for your dental practice. Read More
These days, it is more important than ever for your business to have its own voice. With the advent of digital marketing, there is a constant barrage of content that is thrown at everyone with a screen, and it can be a struggle trying to keep their attention for long enough to show them the value of your practice. When you need to bring in new patients to your office, exciting original copywriting can help you to capture their views.
With our team of SEO-focused writers and content experts at MDPM Dental Marketing in Dallas, TX, you have an opportunity to show potential clients the importance of oral health prevention and improvement. Take some time to speak with our team about ways to enhance your web presence and discover the advantages of unique and interesting writing. Every dental office has their own specific needs, so we can work with you to craft a plan that fits within your marketing budget. Schedule an appointment to discuss your online possibilities with longform content tailored to your dental practice! Read More
To make your dental office easy to find, you need to make sure you have a presence online. An attractive, well-made website makes it easier for people to learn about your office, your services, and what to look forward to by making an appointment. While good design is certainly important, many people set up websites and fail to see results simply because they are hard to find. To correct this issue, you need to think about how you approach search engine optimization (SEO).
MDPM Dental Marketing has helped dentists throughout the country add to their appointment lists by providing custom websites that look great, boast modern interactive features, and reliably reach people in their area. To make sure you see the most value from being online, we focus on organic SEO. Simply put, this means we find ways to make sure Google and other search engines recognize the value of your site while also knowing what searches are relevant to you. Whether you just opened your practice or feel it’s time to change up how you promote yourself, we can present a marketing strategy that will support you in the long term. Read More
Recent breakthroughs in AI technology have opened up new possibilities in how websites are created, and how they are able to engage with visitors. Better algorithms and improvements in generative text have even started to change how we look for information and services online! Between the changes we have seen and the ones we can expect to see in the near future, is it time for you to rethink how you present your dental practice online?
MDPM Dental Marketing has supported dentists throughout the country for many years. We continue to keep up with changing SEO trends and technology so that our clients continue to have the right support. Google continues to be vital to digital marketing success, and as recently as March of this year, they made updates to their algorithm to prioritize original and authentic websites. In other words, practices that try to take a fast track with generic sites and AI-produced page content are at risk of downgrades that keep them from reaching anyone. We are protecting our clients against this kind of limitation by providing authentic, relevant, and engaging content on websites that are custom-built to best reflect your practice. Read More
Your dental office can benefit from your website in many ways. Better functionality has made sites more effective at helping patients make payments, schedule appointments, and ask questions. The right SEO efforts can help you make sure that people know what your practice can do for them while highlighting certain services you prefer to provide. For dental practices that want to see more value from their digital presence, the right insight into website activity can be vital.
MDPM Dental Marketing is moving to Google Analytics 4 (GA4) a new tool provided by Google to evaluate the traffic to your pages. We keep up with new tools and trends because we understand how important good data is to an effective marketing plan. Not only do we keep up with your site activity, we can also help you understand the data we collect. This helps you confirm that you are seeing the right benefits from your website, and it can make it easier to determine when changes to your online presence or activity might be beneficial. Read More
Both Bing and Google now provide access to AI-assisted online searches. While Google’s Bard program is still being rolled out and only available to some, these shifts to AI searches suggest that big changes are coming to the way we search information online. Not all websites will experience these changes to the same degree, just as not all businesses depend on their websites to the same degree. With that said, it is safe to assume that any business that wants to market itself and connect with new people will need to have some presence online. Is AI-enabled searching going to leave you without a way to reach people who could become patients at your practice?
MDPM Dental Marketing has years of experience assisting dental offices who are trying to reach more people through digital spaces. We provide help with website building, design, and maintenance. We also provide assistance with reputation management, social media, and site content in order to grow your reach. Through these different forms of support, and thanks to our continued research into changing online trends and developments, we can help you stay visible even as big changes affect the worlds of SEO and marketing. Read More
Better Google placement is not the only way to make sure people find your dental office, but it is an important one. Many potential patients can be counted on to use the search engine to see who provides oral health care near them, and your ranking on SERPs (search engine results pages) can be crucial to reaching them. With that in mind, you may feel that your best shot at filling out your appointment book lies in purchasing space among Google’s sponsored posts. Can doing so help you rocket to the top of the right search queries and bring more people to your website? There are advantages to paid SEO (search engine optimization), but without the right guidance, you may end up spending more and gaining less in the long term.
MDPM Dental Marketing provides long-term SEO support that includes help with the design and maintenance of your website, the creation of original content, and more efforts at fostering sustainable and organic growth. Through a better long-term strategy, it is easier to keep your reach extended and have more impact from online marketing. With that said, we can work with you on including paid SEO as part of that long-term plan to support your practice. Read More
Online technology and activities continue to change in ways that affect our daily lives and business practices; some of these changes have affected dental offices throughout the country. Beyond simply setting up a website for your practice, you can find that you need to keep up with shifting digital marketing strategies to make sure people can find you on Google and in other relevant spaces. MDPM Dental Marketing provides sustained support after your website is made live to help you grow your reach organically. One way we do so is by providing original, relevant site copy for blog posts and different pages. The links, keywords, and metadata we generate in making those posts give you several benefits concerning your ability to reach potential patients.
The improvements in AI-generating programs like ChatGPT may raise questions about the role computer-produced language can play in the medical field. Because these programs can generate longer content in the forms of blogs, essays, and website copy, you may have questions about their impact on digital marketing. For dental offices and other medical practices, there are risks to relying on automated writing. Accuracy issues can leave you vulnerable to false advertising, which can carry serious penalties as a healthcare provider. You also lose out on the ability to hone your writing to fit your specific practice and local audience. More generally, Google’s recent algorithm update raises concerns that less original, computer-generated content can negatively impact search engine optimization (SEO). Read More
You want your patients to receive a friendly welcome, and you want them to feel at ease when they are in your waiting room. After all, poor treatment upon arrival can leave people with a lower opinion of your services before you even have a chance to care for them! What you should realize is that a would-be patient’s first impression of you can form before they set foot in your office. If someone finds you online but feels less than impressed by your website, you are less likely to see that digital visit turn into a real one. You can also leave people with the wrong idea about your practice and services because your website, while in better condition, is not a good extension of who you are or the type of care that you like to provide.
MDPM Dental Marketing works closely with dental offices to create websites that truly suit them. Personalized sites provide more freedom to design something that truly feels right for you. It also allows us to make sure you benefit from modern site features that help your pages look and run better. Site design and maintenance are just part of our overall commitment to your SEO marketing—we can provide ongoing support to help you expand your reach and bring more patients to your office! Read More
What you say on your dental office’s website is certainly important. You can make potential patients feel welcomed even before they set foot in your office, and you can provide important information regarding your services and office policies that you want people to know. Of course, it is important to focus on more than just what you are sharing, as the quality of your site content can change the impressions you leave with patients and impact your ability to reach more people online.
Content that you share on your site is just one of several factors that can impact search engine optimization (SEO), which refers to efforts to raise the rankings of site links on Google and other search engines. The recent changes to Google’s core algorithm have changed how sites are being evaluated, which can be disruptive to your reach if you do not respond properly. This latest change can be an issue for sites that depend on low-quality writing, including the kind of content that is produced through generative AI content. MDPM Dental Marketing provides original, high quality content to avoid negative evaluations from Google’s algorithm and to make sure your practice is better represented by your website. Read More
It all starts with a call to learn about you, your practice, and your goals. At MDPM, we want you to feel like we’re an extension of your office – your marketing arm, if you will. Drop us a line, and let’s get started!
Reaching More Patients With Quality SEO
When you decided that you wanted to study dentistry, what drew you to it? We are willing to take a guess in that it probably had more to do with…