Over the last couple of years, Artificial Intelligence has quickly become an active part of website optimization. This shift does create opportunity: GEO (Generative Engine Optimization) allows for more nuance than traditional SEO. But if you and your team are not prepared for the shifts in digital marketing, then you could miss out on this new direction.AI Is Changing The Way We Search Online
Before you can meet AI’s search demands, you need to know what they expect. For those interested in improving their search engine rankings, that means knowing basic SEO first. SEO is the practice of optimizing websites so search engines can easily find the information. It helps offices to reach more people by being closer to the top in a local search, and it is an essential tool for people in just about any industry these days.
But now with the development of Artificial Intelligence, things have evolved. Search engine providers like Google are leaning in heavily to AI, and they are now a key part of their products. So now, to be able to be seen by searchers, your office needs to create site content that is easily readable by bots. If your website was built more than 3 years ago, it really just might not have the capability.
What, Really, Is Artificial Intelligence Looking For?
Generative Engine Optimization, or GEO, is the practice of designing with AI search tools in mind. It is similar in many ways to traditional SEO, but there some important things to remember. First and foremost, an AI search engine has the ability to decipher more information.
That means that today, search engines are factoring more into their results. They like to see hyperlocal content, so including information about your specific neighborhood in blog content is a real plus. They can also “read” videos now, so make sure to use subtitles!
Find Out More With MDPM Dental Marketing
Your office needs to stay up to date. To find out more about GEO and AI’s use in contemporary search engines, just reach out.
Call MDPM Dental Marketing today.