As the new year comes into focus, you may be taking stock of your successes last year and how you can build on them. Part of that tactic is exploring trends. Knowing what is bubbling up or around the corner can help you stay ahead of the curve and be in front of customers instead of trying to catch up with what they want and need. For businesses that focus their efforts on search engine optimization (SEO) when delivering content to audiences, there are several strategies they can implement in 2020, according to experts in the field. These trends involve truly understanding your customers and how they interact with your content and what they want from your business, creating content that is specific and valuable in helping them make good decisions for themselves, and focusing on how your offline world affects your online reputation and the role it plays in how you are ranked in search engines. Let us take a deeper look at these trends.
Have you considered Instagram’s potential for helping you attract more patients to your dental practice? For many people, this social platform is a way to share photos and videos, as well as a way to keep up with others. With that said, Instagram’s popularity, particularly with younger users, has made it an attractive outlet for digital marketing work. While much of our SEO support for clients is linked to website management and content creation, we are prepared to help you make better use of social media to promote your dental practice. In addition to using social platforms to help share content that you promote on your site, we can share attractive images and captions that capture the attention of users. Simply put, when you have active and engaging social media platforms working for you, it becomes easier for you to reach people in your area searching for dental care! (more…)
The new year rolls around and everyone makes plans to get better — at life, love, career, health — at the things that are important to them. For business owners, proving your value in the industry you are in and promoting your expertise is not just a new year’s resolution. It is an on-going commitment. Marketing content to showcase your skills or the services you provide is paramount to building your business, gaining new customers or patients, and keeping them for life.
But what if your content marketing strategy isn’t working for you? What if your return on investment is lower than expected? You may think that you are doing something wrong, but we bet that you are not. Your tactics probably just need some boosting. The following are ways we can help you market your company or practice to help you achieve the success you envision.
The right approach to online marketing has been important for large and small businesses for many years. While the need to be visible and appealing in digital spaces has been a longstanding concern, the “right” way to approach SEO and online marketing has changed over time. Thanks to improvements in website technology, and a number of updates to search engine algorithms, you may have trouble reaching people online in 2020, even if your efforts have been successful in years past. As a result, you can become harder for people to locate, which can make it difficult for you to bring in new patients. Because we keep up with changes in the world of SEO, we can help you become – and stay -current with important online marketing trends.
The internet tends to be the first place people look when they want to find a nearby business or service, which makes it hard to overstate the importance of having a website that is easy to both find and use. When we approach SEO support for clients, we make quality site content a priority, as the information you share can help you establish your value with search engine algorithms and earn higher rankings. The value of site content has risen in value over time because Google and other companies have learned how to better gauge the worth of links to their users. However, this is one of many improvements search engines have made, and one of many factors you should consider if you want to make your online marketing efforts more successful in 2020. Because Google and other search engines are growing more sophisticated with what they can analyze, and because they are able to provide more information to their users on their SERPs (search engine results pages), a successful SEO strategy should rely on technical support as well as content. Fortunately, we are prepared to help you help you sustain a modern and attractive website in addition to providing content-based marketing support. (more…)
The start of a new year is a good time to reassess the strategies you use to reach people online, even if your current strategy has felt successful to you. Your approach to SEO can – and should – change periodically. This is partly because your practice can go through changes over time, but it is also because the world of online marketing can leave you behind if you are not paying attention. Without the right adjustments, you can struggle to reach people in 2020, and fall behind as other dental offices become more visible in important online searches. We provide dedicated SEO support to our clients, and we monitor trends in digital marketing and website design so we can discuss when it might be time to make a change. You can rely on our experience in the fields of website development and maintenance, content creation, and even in efforts like reputation management to make your online presence more appealing to people. (more…)
When you set up a website for your dental practice, you can set up a digital platform that helps you extend your reach in important ways. The right online marketing strategy can help you reach more people, but it can also help you make sure that you reach the right people, and turn site visits into new patients. If you want to see the most value from your site, your approach to SEO is certainly important. By building up a digital marketing plan that focuses on organic SEO, we can help you consistently connect with more people. Because we take special care to focus on your local search efforts, and building a site that has beneficial technical information, we can also help you make sure that the people you reach could potentially schedule appointments. A targeted approach is important – after all, having more visitors may be reassuring, but what you really want from your website is the ability to attract more patients! (more…)
As Google and other search engines have made updates to their algorithms, they have become increasingly capable of recognizing websites that try to “trick” their way into better rankings. Thanks to search engine improvements, sites that once received high spots in important search terms because of heavy keyword and link usage have lost out to pages that have more value for visitors. With that said, you should NOT assume that keywords and links have no more value in site content. The presence of both can help Google and other search engines index sites, and determine when they might be relevant in different search queries. When we discuss organic SEO support for our clients, we emphasize the value of website content that is original, relevant, accurate, and user-friendly. As part of our commitment to creating and sharing useful content, we pay attention to keyword research, and take care to use the right words and phrases to make sure you are receiving high rankings in the right searches. (more…)
With the right commitment to organic SEO, your website can hold incredible value for your dental practice. In the simplest terms, SEO improvements help you reach more people by raising your rank on Google and other search engines. A successful online marketing and SEO strategy can call for improvements to your site content, technical updates to your pages, or even the building of a brand new website. It can also be important to think about site design. If your website design is older, it can appear outdated and unappealing to people who visit. It can also be poorly suited for people who try to navigate your site while using a mobile device. These problems can hurt your SEO, and lead to negative first impressions with potential patients. With that said, there is an important additional reason to think about making an update – you may need to implement changes to make your site design more inclusive. An inclusive site design can ensure that more people who find your website can use it without difficulty. In addition to creating a better space for people with disabilities, maintaining an inclusive site design can protect you from a potential ADA lawsuit! (more…)
When someone in your area wants to find a dentist, they may start their search by checking the online reviews of practices in your area. If you want to have a real chance at attracting these potential patients, there are two issues you need to worry about: a lack of online reviews, and negative online reviews. By providing quality service to your patients at every appointment, and building good relationships with the people who come in for care, you can feel confident that people have positive feelings about your practice. With that said, you may be less sure of how to motivate patients to share their valuable opinions online, or how to make sure people see positive feedback. As part of our overall commitment to helping our clients reach more people through online marketing, we offer assistance with reputation management. In addition to helping you make smart use of Google My Business, we can offer strategies for encouraging more reviews. These efforts, along with steps to ensure your location and contact information are accurate, can help you benefit from better local SEO, and reach the right people more easily. (more…)