Are You Reaching Enough People With Your Website?

When you set up a website for your dental practice, you can set up a digital platform that helps you extend your reach in important ways. The right online marketing strategy can help you reach more people, but it can also help you make sure that you reach the right people, and turn site visits into new patients. If you want to see the most value from your site, your approach to SEO is certainly important. By building up a digital marketing plan that focuses on organic SEO, we can help you consistently connect with more people. Because we take special care to focus on your local search efforts, and building a site that has beneficial technical information, we can also help you make sure that the people you reach could potentially schedule appointments. A targeted approach is important – after all, having more visitors may be reassuring, but what you really want from your website is the ability to attract more patients! (more…)

How Keyword Optimization Fits Into Modern Digital Marketing

As Google and other search engines have made updates to their algorithms, they have become increasingly capable of recognizing websites that try to “trick” their way into better rankings. Thanks to search engine improvements, sites that once received high spots in important search terms because of heavy keyword and link usage have lost out to pages that have more value for visitors. With that said, you should NOT assume that keywords and links have no more value in site content. The presence of both can help Google and other search engines index sites, and determine when they might be relevant in different search queries. When we discuss organic SEO support for our clients, we emphasize the value of website content that is original, relevant, accurate, and user-friendly. As part of our commitment to creating and sharing useful content, we pay attention to keyword research, and take care to use the right words and phrases to make sure you are receiving high rankings in the right searches. (more…)

Why Your Site Needs To Provide An Inclusive Web Design

With the right commitment to organic SEO, your website can hold incredible value for your dental practice. In the simplest terms, SEO improvements help you reach more people by raising your rank on Google and other search engines. A successful online marketing and SEO strategy can call for improvements to your site content, technical updates to your pages, or even the building of a brand new website. It can also be important to think about site design. If your website design is older, it can appear outdated and unappealing to people who visit. It can also be poorly suited for people who try to navigate your site while using a mobile device. These problems can hurt your SEO, and lead to negative first impressions with potential patients. With that said, there is an important additional reason to think about making an update – you may need to implement changes to make your site design more inclusive. An inclusive site design can ensure that more people who find your website can use it without difficulty. In addition to creating a better space for people with disabilities, maintaining an inclusive site design can protect you from a potential ADA lawsuit! (more…)

How Online Reviews Fit Into Your Digital Marketing Plan

When someone in your area wants to find a dentist, they may start their search by checking the online reviews of practices in your area. If you want to have a real chance at attracting these potential patients, there are two issues you need to worry about:  a lack of online reviews, and negative online reviews. By providing quality service to your patients at every appointment, and building good relationships with the people who come in for care, you can feel confident that people have positive feelings about your practice. With that said, you may be less sure of how to motivate patients to share their valuable opinions online, or how to make sure people see positive feedback. As part of our overall commitment to helping our clients reach more people through online marketing, we offer assistance with reputation management. In addition to helping you make smart use of Google My Business, we can offer strategies for encouraging more reviews. These efforts, along with steps to ensure your location and contact information are accurate, can help you benefit from better local SEO, and reach the right people more easily. (more…)

What Sets SEO Apart From Other Marketing Strategies?

If you want to find information, if you want to locate a business, or if you just want to try a new restaurant in your area, you will likely seek help from the internet. When people in your area want to book a dental appointment, or try to understand why they have a problem with their tooth, you can count on them to go online as well. We help dental practices throughout the country achieve higher rankings online with marketing strategies that emphasize the importance of organic SEO. This approach is based on making improvements to your digital presence that make your links more attractive to search engines, which leads to more prominent and valuable rankings. If you are familiar with SEO, you may also be aware of other online marketing strategies, like SEM and PPC. With our support, you have a clear idea of what makes our approach different from these strategies, and why we so readily recommend it for our clients. (more…)

Have You Mapped Out Your Marketing Strategy For 2020?

The final months of the year (and the decade) are here, and it is important for you to think seriously about what your goals for 2020 should be. Before the new year begins, you should be clear on what you hope to accomplish, and have a marketing strategy in place to make sure that your efforts are successful. Do you plan on opening a new franchise location, and begin serving new patients in a new community? Are you planning to bring in new dental experts to work with you? To make the most of significant changes and developments, we can help you map out a marketing strategy that ensures people know what you are doing, and are excited to visit your practice. Even if you plan on returning to the goals you set in 2019, we can help you update your strategy so that you continue seeing growth, and avoid problems that arise because of local competition. For our current clients, we are ready to meet and discuss the right approach to marketing in the new year. We can also provide a FREE analysis to any practice interested in working with us for the first time! (more…)

How E-A-T Can Affect Your Online Marketing Efforts

Google and other search engines are continually looking for ways to improve the experience users have on their sites. If you want your website to have value for your dental practice, you need to pay attention to how these updates affect SEO, and make sure you are not losing visibility because of these developments. Google first published the term E-A-T (Experience, Authoritativeness, Trustworthiness) in 2014, when it released its search quality guidelines. The acronym refers to three factors that Google takes into account when reviewing sites, particularly those sites that are concerned about a person’s health or financial well-being. As a dental professional, you can be understandably confident in your expertise, the accuracy of your knowledge, and your trustworthiness. With that said, your SEO success can depend on how effectively your site can be evaluated for these traits. In addition to providing important technical SEO support, we can provide valuable site content that can boost your SEO, and help you organically showcase your E-A-T. (more…)

Giving Local SEO Efforts The Attention They Deserve

Google and other search engines can recognize when a user wants to find nearby services, and can adjust the links they provide accordingly. The efforts you make to ensure your links appear in local searches is referred to as local SEO. While many websites have little to worry about when it comes to local search rankings, your online marketing success can be closely tied to how effective you are at reaching people in and around your location. After all, people may appreciate the information you share online, but you can hardly expect someone to drive great distances for routine dental services! When working with dental offices, we make local SEO a priority in order to make you visible with the right people. Our goal as we build websites and maintain them with site content is to include information that leads to the most useful site traffic, rather than simply trying to raise your overall visits. (more…)

Client Feature: Silver Smiles

For our latest client feature, we want to introduce Silver Smiles, a dental practice located in Silver City, NM. Dr. Caytlyn Foy Bonura provides a range of oral health services from the practice, which can offer routine care in addition to more involved work to address cosmetic and oral health concerns. When patients visit Silver Smiles, they feel confident knowing that their dental health and smile are being supported with modern services. When Silver Smiles needed to replace their old website, we were able to create a new site for them that supplied important SEO features as well as an attractive, modern appearance. As important as a modern website can be, we make sure clients like Silver Smiles also benefit from dedicated online marketing support through the creation of new content, and efforts to reach people with smart social media activity. (more…)

Building The Right Website For Your Dental Practice

Online marketing has become increasingly crucial for businesses of all sizes, in all fields. For your dental practice, the right website can give you the ability to make yourself known to people in your area searching for oral health care. It also gives you a way to “introduce” yourself to people who have been referred to you by another doctor. Going without a digital platform today makes effectively invisible to many people, and limits your ability to interact with your current patients. In our work with dental offices throughout the country, we create custom websites that boast impressive technical features, as well as SEO-friendly content that makes practices easier to find on Google and other search engines. We can work with you through every step of the site creation process, and provide a website that lets your practice make the best first impression. We also provide ongoing support to boost the visibility of your links, and to help you take advantage of online reviews and social media marketing. (more…)