Category: Dental Marketing

Keeping Up With Changes In SEO

The right approach to managing a patient’s oral health changes as their needs change. The right approach to promoting your dental office should go through changes, too, as the right way to reach people online will change as search engine algorithms are updated, and as other dental offices begin to promote themselves online. Keeping up with the right approach to Search Engine Optimization (SEO) can require time, attention, and technical skill. Unfortunately, when you fall behind, your online outreach can suffer, and that means it is ultimately more difficult for you to reach new patients. However, when you keep up with changes in SEO and website trends, you can both reach more people and provide a better form of access for patients who already count on you.

MDPM Consulting can support you in all of your online marketing needs. We stay on top of trends and technical changes that affect SEO, and we provide continued support by providing original content for your site, maintaining it, and recommending when updates are appropriate. If you are falling behind in online marketing or feel that your website is no longer a good representation of your practice, we can help! Read More

Why Original Content Is Essential For Digital Marketing

There is a common phrase in digital marketing: “content is king.” In fact, you’ll probably see it on most websites that concern themselves with anything related to SEO and marketing in general. This is for good reason, as it is absolutely true. Content is the cornerstone of any SEO strategy, which, in turn, is the foundation of digital marketing as a whole. This is all to say that your website needs to have high-quality, original content on both its static main pages and also on regularly published blogs. Yes, you will have to write new posts consistently in order to rise in the rankings on Google search results. 

We understand that running a successful dental practice doesn’t leave much time to focus on content creation or digital marketing in general, so working with an adept, knowledgeable marketing team is beneficial. At MDPM Dental Marketing, we have the expertise to establish and maintain your online presence, as well as continually produce high-quality, original content that will positively affect your SEO. Although our team of experienced writers can handle all of your marketing needs, it is still important for you to have an understanding of what constitutes good content and how it can affect your digital marketing efforts.

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How Duplicate Content Hurts Your Visibility

Conceptual business illustration with the words duplicate contentWhen it comes to your online visibility, there are a number of factors that can set your site apart from the rest. On the flipside, there are also a number of things your practice can do wrong that causes your website ranking to tank significantly. Indeed, circumstances that lead to the latter option happening includes things such as sub-optimal SEO practices, failing to keep up with modern reputation management practices, and even posting duplicate content. In today’s blog, the team at MDPM Dental Marketing in Dallas, TX will take a look at the influence that duplicative content has on your online visibility, as well as how proper reputation management can garner the attention you are looking for.

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Handling Social Media For A Dental Practice In Transition

Starting a dental practice from scratch means choosing your own branding and logo, and creating a marketing plan to attract new patients and help your office thrive. But what if you’re a dentist buying an existing dental practice? This transitional phase offers a number of different challenges. How do you preserve the current patient base and still grow? What aspects of the logo and branding need to change? How do make it your own without losing what helped make the office such a success in the first place? In today’s blog, MDPM Dental Marketing talks about how we update logo and branding, and use social media to help a dental practice in transition, just as we did for Dr. Abudayyeh of Calcagno Cosmetic and Family Dentistry!

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Dental Marketing for Dental Specialists

When MDPM Dental Marketing works with a dentist, we create a marketing plan based on the service they provide and the patients they treat. Although many of our clients are general dentists, offering many of the same treatments and procedures for residents of their community, we also work with specialists. We know how to create a marketing plan to highlight the strength of a specialist, whether they focus on periodontal care, prosthodontics, cosmetic dentistry, sleep dentistry and sleep apnea treatment, orthodontics, and more. But, how do we create a custom website and local search engine optimization plan for specialists? Will this impact branding and logo?

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Making Instagram Part Of Your Content Marketing Strategy

Have you considered Instagram’s potential for helping you attract more patients to your dental practice? For many people, this social platform is a way to share photos and videos, as well as a way to keep up with others. With that said, Instagram’s popularity, particularly with younger users, has made it an attractive outlet for digital marketing work. While much of our SEO support for clients is linked to website management and content creation, we are prepared to help you make better use of social media to promote your dental practice. In addition to using social platforms to help share content that you promote on your site, we can share attractive images and captions that capture the attention of users. Simply put, when you have active and engaging social media platforms working for you, it becomes easier for you to reach people in your area searching for dental care! Read More

Reach More People With Smarter Online Marketing Efforts

The right approach to online marketing has been important for large and small businesses for many years. While the need to be visible and appealing in digital spaces has been a longstanding concern, the “right” way to approach SEO and online marketing has changed over time. Thanks to improvements in website technology, and a number of updates to search engine algorithms, you may have trouble reaching people online in 2020, even if your efforts have been successful in years past. As a result, you can become harder for people to locate, which can make it difficult for you to bring in new patients. Because we keep up with changes in the world of SEO, we can help you become – and stay -current with important online marketing trends.
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Are You Reaching Enough People With Your Website?

When you set up a website for your dental practice, you can set up a digital platform that helps you extend your reach in important ways. The right online marketing strategy can help you reach more people, but it can also help you make sure that you reach the right people, and turn site visits into new patients. If you want to see the most value from your site, your approach to SEO is certainly important. By building up a digital marketing plan that focuses on organic SEO, we can help you consistently connect with more people. Because we take special care to focus on your local search efforts, and building a site that has beneficial technical information, we can also help you make sure that the people you reach could potentially schedule appointments. A targeted approach is important – after all, having more visitors may be reassuring, but what you really want from your website is the ability to attract more patients! Read More

Have You Mapped Out Your Marketing Strategy For 2020?

The final months of the year (and the decade) are here, and it is important for you to think seriously about what your goals for 2020 should be. Before the new year begins, you should be clear on what you hope to accomplish, and have a marketing strategy in place to make sure that your efforts are successful. Do you plan on opening a new franchise location, and begin serving new patients in a new community? Are you planning to bring in new dental experts to work with you? To make the most of significant changes and developments, we can help you map out a marketing strategy that ensures people know what you are doing, and are excited to visit your practice. Even if you plan on returning to the goals you set in 2019, we can help you update your strategy so that you continue seeing growth, and avoid problems that arise because of local competition. For our current clients, we are ready to meet and discuss the right approach to marketing in the new year. We can also provide a FREE analysis to any practice interested in working with us for the first time! Read More

Client Feature: Silver Smiles

For our latest client feature, we want to introduce Silver Smiles, a dental practice located in Silver City, NM. Dr. Caytlyn Foy Bonura provides a range of oral health services from the practice, which can offer routine care in addition to more involved work to address cosmetic and oral health concerns. When patients visit Silver Smiles, they feel confident knowing that their dental health and smile are being supported with modern services. When Silver Smiles needed to replace their old website, we were able to create a new site for them that supplied important SEO features as well as an attractive, modern appearance. As important as a modern website can be, we make sure clients like Silver Smiles also benefit from dedicated online marketing support through the creation of new content, and efforts to reach people with smart social media activity. Read More