Google and other search engines are continually looking for ways to improve the experience users have on their sites. If you want your website to have value for your dental practice, you need to pay attention to how these updates affect SEO, and make sure you are not losing visibility because of these developments. Google first published the term E-A-T (Experience, Authoritativeness, Trustworthiness) in 2014, when it released its search quality guidelines. The acronym refers to three factors that Google takes into account when reviewing sites, particularly those sites that are concerned about a person’s health or financial well-being. As a dental professional, you can be understandably confident in your expertise, the accuracy of your knowledge, and your trustworthiness. With that said, your SEO success can depend on how effectively your site can be evaluated for these traits. In addition to providing important technical SEO support, we can provide valuable site content that can boost your SEO, and help you organically showcase your E-A-T. Read More
Category: Search Engine Optimization
Use A Microsite To Reach More Potential Patients Online
In a typical day, you can meet with patients who bring many different smile and oral health concerns to your practice. When we build websites for our clients, we can make sure the different services they offer are represented with informative pages, and that our website content highlights the range of care available to patients. With that said, a client may want to put more effort towards promoting a specific focus. One of our clients, Dr. Stewart, has enjoyed SEO success from a general website for his office. However, he wanted to make sure he was reaching people in his area who were seeking help with issues regarding snoring and sleep apnea. In this situation, we were able to help by creating a microsite to reach people who struggled with these problems. If you are preparing to offer a new service or focus at your practice, or if you want to increase awareness for a particular approach to dental care, we can help you concentrate your marketing with your own microsite! Read More
Google Algorithm Updates Can Impact Your SEO – We Can Help
Earlier this week, Google shared news of a new broad core algorithm update. In this instance, site owners and SEO experts enjoyed advanced notification, but in the past, announcements have only been made after an update is made. If you are trying to promote your practice online, these algorithm updates should be a concern. While some changes have more impact than others, these algorithm updates can make it necessary to change how you approach SEO. For those who attempt to manage their own online marketing efforts, this can lead to problems – you may suffer a drop in website traffic with no idea what has changed! Our commitment to SEO means we keep up with changes implemented by Google, so we can make timely adjustments to your online marketing strategy. Read More
The Importance Of Valuable Content In Online Marketing
Content creation can be an important aspect of your SEO success…as long as you approach it in the right way. A successful approach to content marketing calls for material that is knowledgeable, relevant, engaging for readers, and structured in a way that helps your links rank highly on Google and other search engines. Unfortunately, many SEO “experts” recommend an approach that is outdated, unhelpful, and lacking in value. Our background working with dental offices has helped us write content that can be clear, informative, and SEO-friendly. Featuring blogs regularly on your website will help you communicate what services you offer, and become easier for people near you to find online! In addition to crafting quality content on an ongoing basis, we can provide effective content for your site pages when doing a website redesign, or when building a brand new website! Read More
Is There More To SEO Than Achieving A Page One Search Rank?
If you want to succeed in your online marketing efforts, you should be concerned with your visibility. With that in mind, many people assume that SEO improvements should solely focus on moving their links to the top page of relevant search topics. A higher ranking can certainly have value, but the right path to reach that goal can vary for different sites, making it more obtainable for some than others. We can work with you to determine what issues you might face when it comes to improving your SEO, and help you prioritize your ranking in the right search topics. As search engine algorithms continue to improve, the goal of better SEO can involve changes to your website content, and to your overall web presence. Read More
Rely On SEO Practices To Organically Extend Your Reach
It can be hard to succeed as a business of any kind when you lack a digital presence. Because of this, just about everyone needs to think about how accessible they are online, and particularly in relevant search results. If you want to make sure your dental practice is easy to discover when someone is looking for oral health care, or when they enter a search term about dental matters, you need to think about SEO (search engine optimization). The right strategy, and the right website features, can make you easier for people to find. While some practices can pin their success on paid search ads, organic SEO measures enable you to tailor your online marketing to visitors who are more likely to become patients. We can implement an SEO strategy for your website that helps you show up in the right searches, and stay successful in the world of digital marketing! Read More
The Role Good Content Plays In Boosting A Site’s SEO
What role is content on your website really supposed to serve? Are you trying to entertain, inform, or just use posts to pack in keywords and links that can help boost your SEO? In the past, websites have focused on using their content to communicate with search engines like Google, at the expense of creating something that people would actually find useful. Unfortunately for those sites, search engine algorithms have improved to the point where this strategy can offer little benefit today. Google wants users to find links that have real value. Because of this, you need to make sure your content is original, helpful, and written for real people. As part of our commitment to giving practices a serious SEO boost, we can provide content that successfully communicates with Google, and with potential patients, in order to help you reach more people! Read More
We Can Help Your Practice By Giving Your Site An SEO Boost
Your current website is doing a good job of introducing you, explaining your services, and letting people know how they can make an appointment. With all of these pieces in place, you may feel that you are doing enough to support your practice online, but a lack of effective SEO measures can make you practically invisible to potential patients! A truly successful online marketing strategy can call for technical features that make you easier to find online, as well as content that helps you connect with people in your area. Implementing a smart SEO strategy can take less work than you might think – if your site is set up through WordPress, we can transfer it and make SEO improvements right away! Read More
We Provide Responsive Sites For Our Clients: Here’s Why
As smartphones continue to improve, people can find that they use them more frequently, and for many different tasks. Because of this, you should expect people in your area to look for a nearby dentist, or look into a recent dental problem, by searching for information on their phone or tablet. Google certainly expects people to use their phones and tablets in these (and many other) situations – they are transitioning to mobile-first indexing. This means that a site is evaluated based on the way it functions on mobile devices. We provide our clients with responsive sites, which means their pages will automatically adjust to fit a mobile device’s smaller screen, while retaining all the same information. This can ensure that your site is easy to navigate on mobile platforms, and it can ensure your SEO is not hurt by the move to mobile-first indexing! Read More
Quality Content Can Be Vital For Effective Online Marketing
If you want to enjoy the benefits of online marketing, your goal should be to create site links that receive the highest rankings possible on search engines. By maintaining a webpage that is regularly updated with new content, you create more links for people to find when they look for dental care, or have questions about their oral health. So how can you make sure your content is easy to find? Quality content has become crucial for online marketing, as Google and other search engines have become better at identifying useful information. Technical measures also matter, but algorithms are increasingly able to recognize quality work from posts that use superficial tricks to boost their SEO. This is why we make sure our clients receive original, quality content for their websites! Read More