Category: Search Engine Optimization

Using Site Content To Boost Your SEO

Having a website is important for reaching more people in your community and growing your dental practice. With that said, what you do with your digital space will have a significant effect on the effectiveness of your online marketing efforts. Even if you have a well-made, modern site with great information, you need to think about how your platform can be optimized in a way that makes your links more likely to show up in the right Google searches.

MDPM Dental Marketing offers comprehensive support for the development and maintenance of your website. We can also provide ongoing support to boost your SEO—Search Engine Optimization—that makes links more appealing to Google and other search engines. One way to do this is through the creation of original, relevant site content. Consistently sharing posts relevant to your services and the office experience you provide can help people see the appeal in visiting your practice and help Google find more of your content to share with people searching for smile care in your area. Content can be an important part of a larger focus on organic SEO, which can help you see lasting value from your efforts to promote yourself online. Read More

Why Is My Dental Office Hard To Find Online?

Having a website dedicated to your dental office is important. However, your digital presence will have little value if no one can find it! Ultimately, many practices that simply make a website and leave it be can find that it fails to effectively grow their business. There are different reasons for this—competition from other relevant sites, changes in technology, and the failure to maintain a modern and attractive page are just a few of the reasons why your site struggles.

MDPM Dental Marketing provides comprehensive support for online marketing. Your digital presence can be a way to attract new patients and share information with current patients. Our support can ensure that your online space is optimized for better search engine rankings, as we provide original content to help boost visibility, technical support, updates and new site builds, and even support through different channels like social media! When you have the right information and support, you can discover just how helpful the internet can be in growing your practice! Read More

What Online Marketing Activities Benefit You?

When you set up a website, you take an important step in reaching people and promoting your dental office. Unfortunately, if you want to make sure that you are growing your reach and connecting with potential patients, you need to more than simply establish a web presence. Through the creation of effective and original content, the implementation of the right metadata, and the inclusion of social media activity, your reach can expand, and you can see the advantages to promoting your practice and services online!

The “right” approach to digital marketing can require time, technical skills, and effort. Unfortunately, when an effective approach is not taken, the effort that is put into promotion can lack value. MDPM Dental Marketing can offer you support in the different aspects of creating, maintaining, and promoting your site. After making sure you have an attractive and on-brand digital space prepared, we can provide original content, maintain SEO, and even tie in your social media activity with your site activity for a greater visibility boost. We can also discuss the positive impact of mixing organic SEO and paid SEO, and we can help you understand the relative merits of additional approaches to web marketing. Read More

Keeping Up With Changes In SEO

The right approach to managing a patient’s oral health changes as their needs change. The right approach to promoting your dental office should go through changes, too, as the right way to reach people online will change as search engine algorithms are updated, and as other dental offices begin to promote themselves online. Keeping up with the right approach to Search Engine Optimization (SEO) can require time, attention, and technical skill. Unfortunately, when you fall behind, your online outreach can suffer, and that means it is ultimately more difficult for you to reach new patients. However, when you keep up with changes in SEO and website trends, you can both reach more people and provide a better form of access for patients who already count on you.

MDPM Consulting can support you in all of your online marketing needs. We stay on top of trends and technical changes that affect SEO, and we provide continued support by providing original content for your site, maintaining it, and recommending when updates are appropriate. If you are falling behind in online marketing or feel that your website is no longer a good representation of your practice, we can help! Read More

Useful Information To Share On Your Dental Site

Websites help businesses of all kinds reach more people in their area. A well-made site can also provide information on what they do and what makes them worth visiting while having an appealing, modern design. MDPM Consulting provides comprehensive support when it comes to dental marketing. One important element of this concerns what information you provide on your website. As we work with you, we can help you understand how to best communicate your services and any specialties you offer, and we can help you make sure people who are interested in what you do can find you. Our strategies combine website development and maintenance, the production of original content, and additional support through technical and paid SEO, social media marketing, and general brand management. With these different forms of support in place, you can expand your reach and start making appointments with more people in your area! Read More

Using Social Media To Boost Your SEO Efforts

Should you make an effort to promote your dental office with social media activity, or should you rely on a website to reach potential patients? To see better results from digital marketing and truly make the most of your SEO efforts, you should focus on both. In doing so, you can make sure your site activity and your social media activity work together to raise your overall visibility. MDPM Consulting works with dental offices throughout the country who have different needs from internet-focused marketing. Whether you are looking to promote a new practice or need to change how you present yourself online, we can provide comprehensive support so that your website and your social media channels both provide the right kind of visibility for you! Read More

Using Organic Content To Boost SEO

The time and effort that you put into establishing your dental practice is obviously important. After all, you want people to feel confident that their smile will enjoy the right kind of support, and that they will enjoy the right patient experiences. To help make sure you are reaching people, you need to think about how visible you are online. MDPM Consulting has experience helping new and established dental practices make the most of their digital outreach. A comprehensive online marketing plan can include a number of approaches, including social media management and PPC (pay-per-click) Google advertising. To secure long-term marketing success and visibility in the right searches, we provide valuable support through original content creation and organic SEO. This focus on organically boosting your visibility on Google will help you make significant and lasting strides for promoting your practice and services! Read More

Will Paid SEO Pay Off For You?

It is hard to overstate the influence Google has on how we seek information. Whether you are looking for a fun fact or an important service, you can rely on the search engine to help you. With that in mind, you can see the value in making sure people who look for dental services in your city have an easy time finding you on the search engine! MDPM Consulting offers support in this area—through better SEO (Search Engine Optimization), we can help ensure that your website pages are more likely to appear in the right queries. We help dental offices see success through organic SEO, which refers to efforts that make site pages and content more appealing to the algorithm when relevant searches are made. As valuable as this can be for long-term marketing success, we can also help you make the most of paid SEO.

Paid SEO is also referred to as Google AdWords, PPC, or Pay-Per-Click. It helps you place your links among the ads displayed at the tops of Google’s first search page. That prominence comes with a cost incurred each time someone clicks on a link. When you have a smart strategy in place for paid SEO, it can serve you well as part of a larger campaign to grow your patient base. However, those who turn to it without having a sound strategy in place can wind up with marketing costs without desirable results. Read More

Organic SEO Is Essential For Digital Marketing

It is crucial to understand organic SEO, as it guides almost every decision your digital marketing team makes. Even once you possess working knowledge, you must always stay up-to-date on its ever-evolving best practices. Due to Google’s constantly refining its search algorithms and priorities, SEO strategies must stay current. This necessitates a full-scale interconnected approach to your online presence. We understand that this may be a tall order for you given the fact you have the practice to run, so it is important to have a talented and knowledgeable marketing team on your side. At MDPM Dental Marketing, we focus on establishing your online presence across all of your sites and pages in a way that helps ensure you are ranking highly for searches. Although we are able to handle all of your SEO efforts, it is important to understand the ways SEO benefits you and why it is crucial to prioritize it in your marketing efforts. With this in mind, today’s blog focuses on the importance of SEO and how we utilize it to increase your online visibility.
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Improve SEO With Better Content

Text 'Content is King' typed on retro typewriter in black and white.Search engine optimization (SEO) means creating copy and optimizing your website’s design and function to appeal to popular search engines like Google, Bing, and Yahoo. Over time, this helps improve where you land on a search engine results page (SERP) when people look for dental practices with your services in their community. While many companies may offer quick SEO results, building organic SEO offers results that last and don’t eventually cause your webpages to be dinged by popular search engines and lose their rankings. In today’s blog, MDPM Dental Marketing looks at how we help your practice thrive online with a content-focused approach to SEO.

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