When was your current dental website created? With the rapid changes in Google’s industry standards, and the changing expectations for user experience (UX) and integrated features, you need a new website at least once every three to five years to keep up. In today’s blog, MDPM Dental Marketing is talking about how we created a new site for our client Columbia Dental and Orthodontics, and how we can update your pages with interactive features and more!
Columbia Dental and Orthodontics
Columbia Dental and Orthodontics offers a comprehensive approach to dentistry and orthodontics for families in the DFW area. They’ve been our clients for six years, and were in need of a new website. In fact, to ensure a good user experience, which refers to how easily the site is to view and navigate, dental practices need a refresh every three years. This also helps your office remain up-to-date with Google’s latest standards, which helps improve discoverability online. We created an attractive new look, and with a mobile-first approach, built several versions that look great on screens and devices of all sizes. We updated copy, and integrated map platforms and made it easy for their patients to book an appointment or leave a review online.
Don’t Fall Behind
Few people use a desktop to search for a dentist, instead opting for smartphones or tablets. Which means you need a design that is meant to be easily viewed and navigated on these devices. This not only offers a good UX, but also meets Google’s standards, improving overall search engine optimization (SEO). What search engines and users expect from a site’s design and style will change quickly, so a complete refresh is often recommended every three years. Don’t fall behind, or else your pages could look out of date, be difficult to navigate on tablets and smartphones, and make people less likely to schedule a visit with you!
Adding New Interactive Features and More
When we refresh your pages, we do more than just update the look of your homepage and subsequent pages. We also update content to reflect new services and technologies, and include interactive features. These features allow people to book appointments online, download relevant patient forms, leave reviews, and even find your location. We’ve even added live chat functions, pop-up notices, and payment portals. You can connect to your patients with an email sign up lost too!
Talk to MDPM Dental Marketing About Creating a New Website
We know that to stay up-to-date with Google’s industry standards and maintain a solid organic SEO strategy, you may need to make major changes to your site. If you would like to start the process of designing and creating a new website for your dental practice, then MDPM Dental Marketing in Dallas, TX by calling us at 972-781-8861 to meet with our team.