Having a custom website for your practice is the first step to increasing your visibility online, and while you may already have one that you feel accomplishes this goal, it is important to thoroughly understand not only the value of your site’s appearance but what is going on in the backend as well. A variety of companies boast online that they can provide the appearance you are looking for a very cheap price, however, this is done with template sites and content that inevitably negatively affect your search engine optimization (SEO) as well as your placement on a search engine results page (SERP). At MDPM Dental Marketing in Dallas, Texas, we take care to create you a tailor-made design that not only reflects your practice’s goals and services but will also help increase your online presence.
Ensuring that your content is up-to-date with SEO-rich keywords is crucial for expanding your online visibility. Search engine optimization involves incorporating local keywords and links to your website as well as the content you are posting. What this does is help individuals searching for a specific service or area, such as an orthodontist in the Houston area, find results that best fit their needs. By paying focus to best SEO practices, you can increase web traffic and visibility.
Based on this information, you may be wondering why companies simply do not cram keywords into the backend of their content to increase attention. The reason why this is not a good practice is because Google’s bots that are in charge of sorting through the information actually punishes sites and content for keyword stuffing. In other words, the more keywords stuffed, the more likely it will be that Google will mark your site as a potential spam site and push you further down on a SERP. Not only this, but search engines such as Google, Bing, Yahoo, and more flag duplicative content, which is why having a custom-built website with fresh, original content is necessary to increase your views.
Another factor that is taken into account by Google and other search engine bots is how mobile-friendly your pages are. When creating a design, the process does not include a “one-size-fits-all” approach, meaning that just because your pages look optimized and clean on a desktop computer does not mean it accommodates all device sizes. In fact, ones that are not mobile-friendly are flagged and ultimately punished when it comes to SEO because they exhibit difficulties and barriers to mobile users. At MDPM Dental Marketing, we not only build a version of your page that is optimized for desktop computers, but we actually build several versions of it in a variety of sizes to accommodate large and small screens and everything in-between. This means that whether you are viewing a page on your desktop, laptop, tablet, or smartphone, what you will see is a user-friendly, optimized site.
Up-to-Date Meta Data Practices
Once you have SEO down and land higher on a SERP, metadata is then utilized to appeal to individuals searching for services similar to yours, ultimately influencing who they decide to go with and whose site they decide to explore. The inclusion of custom meta titles and meta descriptions help further direct a person’s decision about which places can help them best. They are included in the preview that appears when searching key terms in a search engine. This preview includes a title and a brief snippet of information that is roughly 160 characters. This information gives viewers insight into what exactly is on the page, as well as location, city, and ways of contacting the office.
Given the character limits and important information that must be included in the meta description, it can be viewed as an art more than a science at times, because it takes quality experience and care to provide descriptions that are both concise and to the point, yet also information-rich to help people decide if they would like to view your site or not. For more information about metadata and how it plays a role in your online presence and visibility, contact our office today.
The Benefits of a Microsite
In addition to having a main site that incorporates the important aspects of search engine optimization and keywords like we mentioned above, having a microsite can further benefit your goal to increase your online presence and, hopefully, increase your business.
Some dentists focus on specific areas of dentistry, such as dental implants and restorations, or even specialize in sleep disorders related to oral health, such as sleep apnea. In these circumstances, having a microsite could benefit you in more ways than one. First, it will benefit your SEO, as you will have another opportunity to incorporate local keywords and links into your copy. This also allows you to provide keywords from a more limited focus that can help individuals in your community or around it find your site with more ease, making them more likely to find you and potentially seek out your services. Second, this allows the ability to link to internal pages of your website as well, increasing the flow of online traffic to your main site. If you are considering the pros and cons of a custom microsite, our team would be happy to talk with you and let you know your options.
Learn More About Custom Websites
Nothing is going to increase your website’s visibility more than a unique design with original content, organic SEO, and screen size optimization. While many places declare that they can create a site for cheap, keep in mind that these places utilize template sites that are also being used by other practices. Not only does this approach not take SEO and where you land on a SERP into account, but it also inevitably punishes your landing due to its unoptimized design. Fortunately, that is where our team comes in to help. Contact MDPM Dental Marketing in Dallas, Texas at (972) 781-8861 today to learn about how we can create a custom design that benefits you and your client base.