When you create more content on your website, you produce more links that Google and other search engines can share. There is an obvious benefit to this, but when your ranks receive lower rankings, you can gain little from your effort. As part of our SEO support, we can create original content for your site that can earn higher ranks, and help you introduce your practice to more people in your area. The “right” content can change over time, but it is important to remember that a search engine’s ultimate goal is to give people the most effective links for their searches. Because of this, we emphasize an organic approach to SEO, and craft content that can help people as well as hold their attention. Including timely content on your website can help you address concerns that are seasonal, or related to outside events. Posts of this nature can help you create new topics, capitalize on different keywords, and place you in more SERPs (search engine results pages). This can benefit your overall goal of reaching new patients, and generating new appointments, particularly when it is smartly balanced with relevant general content. Read More
When Is It Time To Replace Your Website?
Thanks to your website, many people will form a first impression of you, and your practice, before they ever set foot inside your dental office. After all, when an individual has a question about their oral health, or when they want to find a dental office near them, they almost certainly turn to the internet for help. Is your site making a first impression you would be proud of, or does it suffer by comparison to websites that competing practices host? For the sake of your online marketing success, you need to pay attention to the life cycle of your site. After three years, your digital presence can appear outdated, it can lack important SEO features, and it may run poorly compared to newer sites. We regularly help our clients, like Dr. Gregory Wright, when they need a new website. We are also ready to help new clients who want to replace their previous page, create a site for a new practice, or establish a microsite to help them focus on a particular area of dental care! Read More
Use A Microsite To Reach More Potential Patients Online
In a typical day, you can meet with patients who bring many different smile and oral health concerns to your practice. When we build websites for our clients, we can make sure the different services they offer are represented with informative pages, and that our website content highlights the range of care available to patients. With that said, a client may want to put more effort towards promoting a specific focus. One of our clients, Dr. Stewart, has enjoyed SEO success from a general website for his office. However, he wanted to make sure he was reaching people in his area who were seeking help with issues regarding snoring and sleep apnea. In this situation, we were able to help by creating a microsite to reach people who struggled with these problems. If you are preparing to offer a new service or focus at your practice, or if you want to increase awareness for a particular approach to dental care, we can help you concentrate your marketing with your own microsite! Read More
What To Expect At This Year’s Southwest Dental Conference
On Thursday, October 10 and Friday, October 11, the Kay Bailey Hutchinson Convention Center in Dallas will host this year’s Southwest Dental Conference. For these two days, the region’s experts in the dental field will provide exciting educational opportunities, and vendors can provide you with information on new dental technology, and resources to support your practice. You can also take advantage of your free time to explore Dallas, and enjoy its many cultural and entertainment offerings. Our office is particularly excited for this year’s conference, as it is taking place in our backyard! We are encouraging our clients to reach out to us if they plan to be in the area and would like to arrange in-person meetings. In between your workshops and courses, networking opportunities, and conversations with vendors, you can come away from the conference excited to make changes to your practice in 2020. During a special in-person meeting, we can help you understand how smart SEO strategies, and the right website content, can make these goals more attainable! Read More
We Can Help You Use Facebook To Better Promote Your Practice
You can safely assume that people in your area will go online to search for nearby dental practices. With the right website, and the right approach to SEO, you can count on more people finding you online. With our help, you can start attracting more patients thanks to a revitalized digital presence, engaging site content, and our reputation management efforts. In order to truly raise your profile online, we can also help you make the most of your social media activity. Having a Facebook page for your practice can give you a new channel for communicating with your patients, as well as a new resource for connecting with new people. While it is common for small businesses to create profiles, many see limited benefits because they are not taking the right approach to social media. We can offer insights, help with understanding social media metrics, and even by providing you with posts that are designed for wide appeal! Read More
Google Algorithm Updates Can Impact Your SEO – We Can Help
Earlier this week, Google shared news of a new broad core algorithm update. In this instance, site owners and SEO experts enjoyed advanced notification, but in the past, announcements have only been made after an update is made. If you are trying to promote your practice online, these algorithm updates should be a concern. While some changes have more impact than others, these algorithm updates can make it necessary to change how you approach SEO. For those who attempt to manage their own online marketing efforts, this can lead to problems – you may suffer a drop in website traffic with no idea what has changed! Our commitment to SEO means we keep up with changes implemented by Google, so we can make timely adjustments to your online marketing strategy. Read More
The Importance Of Valuable Content In Online Marketing
Content creation can be an important aspect of your SEO success…as long as you approach it in the right way. A successful approach to content marketing calls for material that is knowledgeable, relevant, engaging for readers, and structured in a way that helps your links rank highly on Google and other search engines. Unfortunately, many SEO “experts” recommend an approach that is outdated, unhelpful, and lacking in value. Our background working with dental offices has helped us write content that can be clear, informative, and SEO-friendly. Featuring blogs regularly on your website will help you communicate what services you offer, and become easier for people near you to find online! In addition to crafting quality content on an ongoing basis, we can provide effective content for your site pages when doing a website redesign, or when building a brand new website! Read More
We Can Provide Important Support For Seasonal Marketing
Seasonal marketing efforts can be effective at stimulating patient interest at a time when your practice might have fewer appointments scheduled. It can also help you make sure a promotion is widely seen, so that it can have the desired effect of helping you promote yourself. You can safely assume that when it comes to an effective seasonal marketing strategy, timing can be critical. As part of our commitment to help you maintain better SEO through smart website management, we can provide support for your seasonal marketing! That can mean spreading the word on your website and social media platforms about ongoing patient specials, but it can also mean making sure that important information is shared at the right time. As part of our commitment to online marketing, we can provide end-of-year updates for your patients about the importance of using dental benefits that expire at the end of the year. In fact, we can even produce a special insurance reminder packet you can rely on to make this information clear, and readily available to people who come to your practice. Read More
Putting The Wrong Images On Your Site Can Have Consequences
So you have a visitor to one of your webpages…what happens next? Capturing someone’s attention is important, but there is no guarantee that this person will set up an appointment with your practice just because they found your website. While you should be concerned about the quality of the content you share, you also need to think about how it is presented. Images break up text, and ensure readers are less likely to lose interest. With that said, finding the right pictures can be more difficult than it seems. If your photos are acquired inappropriately, you can be liable for copyright violations that can become costly!
We provide properly sourced images for your posts, so you do not have to worry about this issue. We also take care to provide digital content that is SEO-friendly and engaging, so your posts are more likely to motivate someone to schedule an appointment with you! Read More
The Relationship Between Your Site Design And Your Practice
Any extension of your practice is a reflection of your practice. You want your waiting area to be inviting, and you should make sure the reminders you send to patients are eye-catching, easy to read, and friendly in tone. Are you putting that same thought into the design of your website? If someone finds you on Google, and feels unsure about you because your pages appear out of date or unattractive, you can lose out on a potential patient. We can help you make important changes to your website in order to make a better first impression! Our goal is to do more than just make your pages more attractive, though that is certainly a priority. We also understand the importance of designing with SEO factors in mind, and the need to make your services and expertise clear to potential patients through your design. Read More