Do You Know What Search Engines Look For When Ranking Links?

What will it take to make sure that people find your website when they search for a dental practice, or want to find information about dental health? You can safely assume that people who have questions for the internet will turn to a search engine, and Google will often be their first resort. In the past, links and keywords were heavily relied on by companies to help achieve better rankings. Over the years, search companies have made technical improvements that allow them to perform more sophisticated judgements, so that their users are gaining better information with their searches. One important aspect of what we do is make sure that your online presence is SEO-optimized to succeed today, so that Google and other search engines are giving your links higher ranks. With that said, we provide support in every area of online marketing by creating worthwhile content, offering support in website design, and providing technical support to make sure Google can easily evaluate your pages. 

Maintaining Good SEO Can Be Difficult If You Are Unsure Of What Search Engines Look For

If you are unfamiliar with what search engines are doing when they examine sites, or if you are relying on past information about SEO, you can struggle to earn good rankings on important search terms. Google and other search companies have made advancements that allow them to more carefully examine pages, and look for more information that would be relevant to visitors. Because of this, they do a better job of reaching their primary goal – sharing links to websites that are expected to provide real value for visitors.

The Importance Of Providing A Better User Experience

Simply put, successful organic SEO efforts should include a serious effort towards making your website better for the people who visit. Links and keywords are still important, and continue to help Google and other companies know when to share your links. However, these features alone are not enough. The time people spend on your page, and the frequency with which people return to their search after visiting your page, are just a few metrics that can impact where you rank online. Your loading speed and your function on mobile devices can also influence where you rank compared to similar sites.

It should be noted that a better site experience does more than just help you show up in better spots on Google. Your website is likely going to be the first interaction that someone has with you when they encounter your practice. A better digital presence makes a better first impression, which can help you attract new patients.

Your Site’s Design Can Play A Big Part In Your Search Rankings

Why would Google care about the way your website looks? When it comes to matters of website design, the concern is not just with your cosmetics. Google has moved to mobile-first indexing, which means your site’s function and appearance on mobile devices is taken into consideration when ranking you. If your design is difficult to navigate on a smartphone or tablet, or if you have technical features missing from your mobile experience, your site can be a low priority for Google, which assumes many of its users will be on mobile devices. The attractiveness of your site is important, too, as a dated look can be less impressive to people, and send them away. 

If your site is older, it may be time to look into replacing it. After three years, your web presence can feel dated, it can develop technical issues, and it may not be optimized to interact with Google. We can discuss replacing your old website with a brand new site in order to help you grow your SEO, and better market yourself online.

Are You Taking Advantage Of Meta Information?

Some of the content you put on your website is just for Google, not users. Including meta information on pages makes it easier for your site to be indexed, and it allows you to share extra information with your links on SERPs (search engine results pages). If you are unsure of how to include meta information, your links can be less appealing, and your site can have a harder time proving its worth when search engines index its links.

We Use Better Site Content To Boost Your Organic SEO

While SEO improvements can involve technical upgrades and meta data, the quality of your content can be vital to your long-term success. If your pages are filled with thin or plagiarized content, they can struggle to show up in search results. However, when you have quality content on your site, you can organically work in more keywords and links while also recording better user experiences. Because of this, we provide regularly updated content that is informative, engaging, and optimized for lasting SEO success!

Finding More Ways To Promote Your Practice Online

Your success in search rankings is vital, but there are other areas where you should put your attention if you want to market yourself online. Our reputation management support can lead to your practice receiving more positive reviews from patients, which can help you promote yourself. These reviews are great advertising, and they put your name and practice in more digital spaces. Your activity on social media can also be important if you want to connect with as many people as possible. In addition to using your social media platforms to share new content, and update patients about practice information, you can use our specially generated social media posts to generate more interactions online, and boost your visibility.

MDPM Consulting Can Offer Effective Solutions For Boosting Your SEO

At MDPM Consulting, we understand the importance of keeping up with the changing world of SEO. When we provide digital marketing support, we make sure that our clients are given the kind of comprehensive support that leads to increased visibility, a better online presence, and more connections with potential patients! If you have any questions, if you are concerned that your current approach to SEO is not working, or if you want to know more about the services we offer, please call MDPM Consulting at 972-781-8861.