The final months of the year (and the decade) are here, and it is important for you to think seriously about what your goals for 2020 should be. Before the new year begins, you should be clear on what you hope to accomplish, and have a marketing strategy in place to make sure that your efforts are successful. Do you plan on opening a new franchise location, and begin serving new patients in a new community? Are you planning to bring in new dental experts to work with you? To make the most of significant changes and developments, we can help you map out a marketing strategy that ensures people know what you are doing, and are excited to visit your practice. Even if you plan on returning to the goals you set in 2019, we can help you update your strategy so that you continue seeing growth, and avoid problems that arise because of local competition. For our current clients, we are ready to meet and discuss the right approach to marketing in the new year. We can also provide a FREE analysis to any practice interested in working with us for the first time! Read More
How E-A-T Can Affect Your Online Marketing Efforts
Google and other search engines are continually looking for ways to improve the experience users have on their sites. If you want your website to have value for your dental practice, you need to pay attention to how these updates affect SEO, and make sure you are not losing visibility because of these developments. Google first published the term E-A-T (Experience, Authoritativeness, Trustworthiness) in 2014, when it released its search quality guidelines. The acronym refers to three factors that Google takes into account when reviewing sites, particularly those sites that are concerned about a person’s health or financial well-being. As a dental professional, you can be understandably confident in your expertise, the accuracy of your knowledge, and your trustworthiness. With that said, your SEO success can depend on how effectively your site can be evaluated for these traits. In addition to providing important technical SEO support, we can provide valuable site content that can boost your SEO, and help you organically showcase your E-A-T. Read More
Giving Local SEO Efforts The Attention They Deserve
Google and other search engines can recognize when a user wants to find nearby services, and can adjust the links they provide accordingly. The efforts you make to ensure your links appear in local searches is referred to as local SEO. While many websites have little to worry about when it comes to local search rankings, your online marketing success can be closely tied to how effective you are at reaching people in and around your location. After all, people may appreciate the information you share online, but you can hardly expect someone to drive great distances for routine dental services! When working with dental offices, we make local SEO a priority in order to make you visible with the right people. Our goal as we build websites and maintain them with site content is to include information that leads to the most useful site traffic, rather than simply trying to raise your overall visits. Read More
Client Feature: Silver Smiles
For our latest client feature, we want to introduce Silver Smiles, a dental practice located in Silver City, NM. Dr. Caytlyn Foy Bonura provides a range of oral health services from the practice, which can offer routine care in addition to more involved work to address cosmetic and oral health concerns. When patients visit Silver Smiles, they feel confident knowing that their dental health and smile are being supported with modern services. When Silver Smiles needed to replace their old website, we were able to create a new site for them that supplied important SEO features as well as an attractive, modern appearance. As important as a modern website can be, we make sure clients like Silver Smiles also benefit from dedicated online marketing support through the creation of new content, and efforts to reach people with smart social media activity. Read More
Building The Right Website For Your Dental Practice
Online marketing has become increasingly crucial for businesses of all sizes, in all fields. For your dental practice, the right website can give you the ability to make yourself known to people in your area searching for oral health care. It also gives you a way to “introduce” yourself to people who have been referred to you by another doctor. Going without a digital platform today makes effectively invisible to many people, and limits your ability to interact with your current patients. In our work with dental offices throughout the country, we create custom websites that boast impressive technical features, as well as SEO-friendly content that makes practices easier to find on Google and other search engines. We can work with you through every step of the site creation process, and provide a website that lets your practice make the best first impression. We also provide ongoing support to boost the visibility of your links, and to help you take advantage of online reviews and social media marketing. Read More
Do You Know What Search Engines Look For When Ranking Links?
What will it take to make sure that people find your website when they search for a dental practice, or want to find information about dental health? You can safely assume that people who have questions for the internet will turn to a search engine, and Google will often be their first resort. In the past, links and keywords were heavily relied on by companies to help achieve better rankings. Over the years, search companies have made technical improvements that allow them to perform more sophisticated judgements, so that their users are gaining better information with their searches. One important aspect of what we do is make sure that your online presence is SEO-optimized to succeed today, so that Google and other search engines are giving your links higher ranks. With that said, we provide support in every area of online marketing by creating worthwhile content, offering support in website design, and providing technical support to make sure Google can easily evaluate your pages. Read More
Providing Timely Content On Your Website And Social Media
When you create more content on your website, you produce more links that Google and other search engines can share. There is an obvious benefit to this, but when your ranks receive lower rankings, you can gain little from your effort. As part of our SEO support, we can create original content for your site that can earn higher ranks, and help you introduce your practice to more people in your area. The “right” content can change over time, but it is important to remember that a search engine’s ultimate goal is to give people the most effective links for their searches. Because of this, we emphasize an organic approach to SEO, and craft content that can help people as well as hold their attention. Including timely content on your website can help you address concerns that are seasonal, or related to outside events. Posts of this nature can help you create new topics, capitalize on different keywords, and place you in more SERPs (search engine results pages). This can benefit your overall goal of reaching new patients, and generating new appointments, particularly when it is smartly balanced with relevant general content. Read More
When Is It Time To Replace Your Website?
Thanks to your website, many people will form a first impression of you, and your practice, before they ever set foot inside your dental office. After all, when an individual has a question about their oral health, or when they want to find a dental office near them, they almost certainly turn to the internet for help. Is your site making a first impression you would be proud of, or does it suffer by comparison to websites that competing practices host? For the sake of your online marketing success, you need to pay attention to the life cycle of your site. After three years, your digital presence can appear outdated, it can lack important SEO features, and it may run poorly compared to newer sites. We regularly help our clients, like Dr. Gregory Wright, when they need a new website. We are also ready to help new clients who want to replace their previous page, create a site for a new practice, or establish a microsite to help them focus on a particular area of dental care! Read More
Use A Microsite To Reach More Potential Patients Online
In a typical day, you can meet with patients who bring many different smile and oral health concerns to your practice. When we build websites for our clients, we can make sure the different services they offer are represented with informative pages, and that our website content highlights the range of care available to patients. With that said, a client may want to put more effort towards promoting a specific focus. One of our clients, Dr. Stewart, has enjoyed SEO success from a general website for his office. However, he wanted to make sure he was reaching people in his area who were seeking help with issues regarding snoring and sleep apnea. In this situation, we were able to help by creating a microsite to reach people who struggled with these problems. If you are preparing to offer a new service or focus at your practice, or if you want to increase awareness for a particular approach to dental care, we can help you concentrate your marketing with your own microsite! Read More
What To Expect At This Year’s Southwest Dental Conference
On Thursday, October 10 and Friday, October 11, the Kay Bailey Hutchinson Convention Center in Dallas will host this year’s Southwest Dental Conference. For these two days, the region’s experts in the dental field will provide exciting educational opportunities, and vendors can provide you with information on new dental technology, and resources to support your practice. You can also take advantage of your free time to explore Dallas, and enjoy its many cultural and entertainment offerings. Our office is particularly excited for this year’s conference, as it is taking place in our backyard! We are encouraging our clients to reach out to us if they plan to be in the area and would like to arrange in-person meetings. In between your workshops and courses, networking opportunities, and conversations with vendors, you can come away from the conference excited to make changes to your practice in 2020. During a special in-person meeting, we can help you understand how smart SEO strategies, and the right website content, can make these goals more attainable! Read More