Category: Search Engine Optimization

How E-E-A-T Plays Into SEO

e-e-a-t dallas txYour website does more than you might know. It’s not just a place for your patients to go when they want to learn a little more about you, it’s an essential part of your digital marketing strategy. While we know that social media has been the hot topic for the last few years, a consistently running blog can form a foundation for an effective online strategy. And to do that, your writers need to know how E-E-A-T plays into content creation.

Here at MDPM Dental Marketing, we’ve seen the landscape shift. For 15 years, we have worked with dentists across the country to improve SERP rankings through efficient, effective SEO practices, and we know that blogging works. So, if your current marketing company is just pushing paid ad campaign after paid ad campaign, it’s time to question their credibility. Find out more about organic web traffic measures with a trusted digital marketing team that’s specifically built for dentists.

Google looks at certain things when recommending businesses. To learn more about organic SEO, call MDPM Dental Marketing today.

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How Organic SEO Helps Your Dental Office

dental websiteTo make your dental office easy to find, you need to make sure you have a presence online. An attractive, well-made website makes it easier for people to learn about your office, your services, and what to look forward to by making an appointment. While good design is certainly important, many people set up websites and fail to see results simply because they are hard to find. To correct this issue, you need to think about how you approach search engine optimization (SEO).

MDPM Dental Marketing has helped dentists throughout the country add to their appointment lists by providing custom websites that look great, boast modern interactive features, and reliably reach people in their area. To make sure you see the most value from being online, we focus on organic SEO. Simply put, this means we find ways to make sure Google and other search engines recognize the value of your site while also knowing what searches are relevant to you. Whether you just opened your practice or feel it’s time to change up how you promote yourself, we can present a marketing strategy that will support you in the long term. Read More

Will New Search Engine Features Affect Your Reach?

search engine conceptBoth Bing and Google now provide access to AI-assisted online searches. While Google’s Bard program is still being rolled out and only available to some, these shifts to AI searches suggest that big changes are coming to the way we search information online. Not all websites will experience these changes to the same degree, just as not all businesses depend on their websites to the same degree. With that said, it is safe to assume that any business that wants to market itself and connect with new people will need to have some presence online. Is AI-enabled searching going to leave you without a way to reach people who could become patients at your practice?

MDPM Dental Marketing has years of experience assisting dental offices who are trying to reach more people through digital spaces. We provide help with website building, design, and maintenance. We also provide assistance with reputation management, social media, and site content in order to grow your reach. Through these different forms of support, and thanks to our continued research into changing online trends and developments, we can help you stay visible even as big changes affect the worlds of SEO and marketing. Read More

Should I Pay For Better Google Placement?

SEO conceptBetter Google placement is not the only way to make sure people find your dental office, but it is an important one. Many potential patients can be counted on to use the search engine to see who provides oral health care near them, and your ranking on SERPs (search engine results pages) can be crucial to reaching them. With that in mind, you may feel that your best shot at filling out your appointment book lies in purchasing space among Google’s sponsored posts. Can doing so help you rocket to the top of the right search queries and bring more people to your website? There are advantages to paid SEO (search engine optimization), but without the right guidance, you may end up spending more and gaining less in the long term.

MDPM Dental Marketing provides long-term SEO support that includes help with the design and maintenance of your website, the creation of original content, and more efforts at fostering sustainable and organic growth. Through a better long-term strategy, it is easier to keep your reach extended and have more impact from online marketing. With that said, we can work with you on including paid SEO as part of that long-term plan to support your practice. Read More

The Risks Of Using AI Content For Dental Copy

SEO and site copy conceptOnline technology and activities continue to change in ways that affect our daily lives and business practices; some of these changes have affected dental offices throughout the country. Beyond simply setting up a website for your practice, you can find that you need to keep up with shifting digital marketing strategies to make sure people can find you on Google and in other relevant spaces. MDPM Dental Marketing provides sustained support after your website is made live to help you grow your reach organically. One way we do so is by providing original, relevant site copy for blog posts and different pages. The links, keywords, and metadata we generate in making those posts give you several benefits concerning your ability to reach potential patients.

The improvements in AI-generating programs like ChatGPT may raise questions about the role computer-produced language can play in the medical field. Because these programs can generate longer content in the forms of blogs, essays, and website copy, you may have questions about their impact on digital marketing. For dental offices and other medical practices, there are risks to relying on automated writing. Accuracy issues can leave you vulnerable to false advertising, which can carry serious penalties as a healthcare provider. You also lose out on the ability to hone your writing to fit your specific practice and local audience. More generally, Google’s recent algorithm update raises concerns that less original, computer-generated content can negatively impact search engine optimization (SEO). Read More

How Content Quality And Originality Affect SEO

SEO conceptWhat you say on your dental office’s website is certainly important. You can make potential patients feel welcomed even before they set foot in your office, and you can provide important information regarding your services and office policies that you want people to know. Of course, it is important to focus on more than just what you are sharing, as the quality of your site content can change the impressions you leave with patients and impact your ability to reach more people online.

Content that you share on your site is just one of several factors that can impact search engine optimization (SEO), which refers to efforts to raise the rankings of site links on Google and other search engines. The recent changes to Google’s core algorithm have changed how sites are being evaluated, which can be disruptive to your reach if you do not respond properly. This latest change can be an issue for sites that depend on low-quality writing, including the kind of content that is produced through generative AI content. MDPM Dental Marketing provides original, high quality content to avoid negative evaluations from Google’s algorithm and to make sure your practice is better represented by your website. Read More

Tracking The Effects Of Google’s Latest Algorithm Update

SEO conceptOnce your website is up and running, you can feel excited to sit back and wait for all the site visits to roll in. Unfortunately, this kind of passive strategy can have less benefit than you hoped for, particularly as time passes. One reason a static approach to online marketing is limited is because Google will make updates to how it ranks sites, which means your once-prominent links can start to fall in rankings even though you have not changed anything.

This month saw Google introduce a core algorithm change. While they do not share the specific changes made, these kinds of updates can be disruptive to search rankings, making attention to site metrics important. MDPM Dental Marketing provides ongoing SEO support once your website is ready to receive visitors. We do this to help your links stay visible, but we also do this to help protect you against these and other changes that happen over time. We should note that in addition to focusing on your site’s SEO, we also supply support through social media and reputation management efforts, guidance on paid SEO, and more. Read More

Website Features You May Be Missing

woman happy looking at website Can you still count on your website to reach people in your area and bring in more patients for your dental practice? Over time, a site that was optimized for SEO can fall in relevant search rankings, even though nothing about it has changed. That stasis can be the root of your trouble—as new features and site technology are introduced, newer pages gain advantages over yours. Between this phenomenon and shifting preferences for site design, you can find that your pages need to be updated or even replaced if you want to maintain SEO and keep attracting new people to your office.

MDPM Dental Marketing has experience in assisting clients as changes to technology and design affect SEO priorities. One way we can help is by offering a free site audit, which can help you understand how your site might have fallen behind. Different qualities like a responsive design and interactive features can be vital to regaining your hold on digital marketing hold. In addition to helping you on these fronts, we provide original site content, social media assistance, and more forms of support to help you grow your practice! Read More

What A Free Site Audit Can Do For Your SEO

SEO conceptOnce your website is made public, all you have to do is set back and let potential patients find it…right? Maintaining a digital presence is important, as people increasingly depend on the internet as their sole resource for finding dental care. The trouble is that because so many people understand this, you can count on other practices to be present online, too. That means your website may be more difficult to find simply because others have done a better job with their SEO.

SEO—search engine optimization—refers to efforts to make your webpages more valuable to Google’s search algorithm. The right kind of SEO efforts can ensure you rank highly in relevant searches, so people who are looking for what you offer are more likely to find you. Having a website matters, but you see less value from yours when you receive low rankings. MDPM Dental Marketing provides free site audits that evaluate your appeal to search engine algorithms. The feedback we provide can help you understand why your online activity is not yielding the benefits you hoped for, and it can give you a path for making improvements. Assistance with organic and technical SEO are important, but they are just a few forms of support we provide our clients. We also provide new website builds and designs, social media support, and guidance in beneficial matters like PPC advertising and digital reputation management. Read More

Understanding Organic And Paid SEO

SEO conceptYou can provide important information about your practice on your website. Details about your staff, your services, and the ways in which you can be reached can be easy to discover as visitors browse your different site pages. While you can easily share your website information with patients at your practice, you also want people who have never met you to locate you online—to ensure that people can do so, you need to think about your SEO efforts.

SEO stands for search engine optimization, which refers to efforts that make your site links more appealing to Google and other search engines. A number of factors affect just how likely you are to appear in relevant searches. The content on your pages, the quality of your site, visitor experiences, and even technical details can shift your space on search engine results pages (SERPs). MDPM Dental Marketing provides important support in the form of organic SEO, which refers to efforts that help you maintain a site that has more appeal to the Google algorithm. This differs from what is known as paid SEO, also known as pay-per-click (PPC) marketing. Sites can pay to have their links appear in the ads section of relevant search results in order to gain visibility. Organic efforts can offer lasting value and do not depend on recurring payments, but you can benefit from the addition of PPC marketing to reach more people. We can help you understand the advantages to each, and we can work with you to create an overall marketing strategy that truly benefits your practice! Read More