So many of our decisions we make are at least partly shaped by what we find online. When someone in your area needs to find a dentist, you can safely assume they will use their phone, tablet, or computer to learn more about who provides smile care around them. This is why SEO (search engine optimization) matters—the right site and the right activity make it more likely your website links will show up near or at the top of someone’s search results. Of course, people rely on more than just website links and social media activity when they judge a dental office or any other business. Many will make a decision after browsing digital reviews.
Online feedback can seriously impact your practice, and you can be hurt by more than just the presence of poor reviews. If reviews left for your practice lack responses, or if you have too few reviews, you can lose out on potential appointments. MDPM Dental Marketing makes reputation management part of our support package for our clients. We can help you secure more reviews from your patients, direct those reviews to the most beneficial spaces, and help you craft and share responses to negative feedback when appropriate. It is hard to overstate the influence that digital feedback has on the average consumer, which is why the feedback people give you on Google, Yelp, and other review sites should be taken seriously. Read More