Currently, it is estimated that approximately 82% of all websites on the internet are inactive, and if you have not made a change since it was first designed, yours could fall under that category. This can really hold your practice back, as search engines seek out sites that are consistently generating new content. After all, they need to find an active website to provide accurate information about local businesses in the area.
At MDPM Dental Marketing, we understand the value of having a consistently active website. This is a necessity in the digital age, where you are competing with not only other dentists in your neighborhood, but also larger corporations that have a sizable marketing budget. Search Engine Optimization can help you to do just that by making sure that your website looks like a great option for both search engines and your prospective patients. With custom content from our team of expert digital marketers, you can keep your site consistently full of fresh material related to the services you want to provide. Talk to our team to learn more about the advantages of an active site!
Search Engines Look For Relevance When Giving Recommendations
Imagine you are a search engine looking for something to share with your consumers. If you keep giving people outdated websites or broken links, these people are going to start using your competitors. One of the factors that their algorithms take into account is the activity of each website, which helps them to make sure that they are sharing accurate information in their suggestions.
Google is currently the most popular search engine out there, but it wasn’t always that way, and you can rest assured that they are doing everything they can to stay at the top. This means that for both Google and its competitors, providing up-to-date information is key.
An Active Website Keeps Patients Coming Back For More
Website activity plays a significant role in your ability to rank near the top in SERPs (search engine result pages), and it also helps you to stay connected with your patients. These days, people are spending a little more time following their local businesses, and dentists in particular can benefit from consistent changes to their practice’s website. This is also a reason why a social media presence can boost your numbers of new patients!
If visitors keep seeing the same images and copywriting, they are going to stop visiting your website. Either they will gather the information that they need, such as your email or phone number, and then use them directly. While that is great, it doesn’t benefit you as much as a regular visit to your website. Custom blog content and copywriting changes can help you to show that you are not only a local office, but that you are still in practice.
Learn More About SEO With MDPM Dental Marketing!
If you haven’t made any changes to your website since it was built, you might as well be invisible to the most popular search engines. Find out how custom content can help you to reach more patients with MDPM Dental Marketing at (972) 781-8861 today!