We’ve discussed the importance of maintaining an active presence on various social networking platforms several times now. So, you probably know that sharing your blogs is important, but what else can you share on social media? Can you share information about your office? What about a funny comic you found online? Understanding what to share and what not to share can be confusing. Fortunately, we have a few suggestions.
How Should You Handle Negative Reviews?
As a dentist and as a business owner, you need reviews and testimonials to tell potential clients why they should select you. However, that doesn’t mean every piece of feedback you receive will be positive. Hubspot recently featured a blog where 57 professionals offered advice on dealing with negative feedback. So, what does MDPM Consulting recommend for responding to less than happy people online? How should you handle negative reviews?
4 Reasons You Need An Active Social Media Presence
As a dentist and owner of a practice, you have a lot on your plate. In many cases, reaching out to patients online via social media is neglected. We understand why this happens, as all too often people simply don’t realize the importance of maintaining an active social media presence. However, by engaging with your patients online, you can net a number of benefits for your practice.
Reviews: Yelp Vs. Google
We’ve discussed in our blogs the importance of accurate and positive testimonials. They can help improve rankings and improve your reputation, making people in your community much more likely to seek out your services. However, there are quite a few options online for your patients to leave their thoughts and experiences, such as Yelp. Does Yelp offer the same benefits as Google? Which one is the better option for leaving reviews?
When Should You Use Hashtags?
For many professionals, social media can be a confusing issue. How often should you post? Will more accounts on multiple platforms help? Finally, the one question we’ve received quite a bit recently: When should you use hashtags? The best ways to use them will differ depending on what platform you use.
What Happened To My Google Reviews?
Have you recently noticed your Google reviews aren’t showing up? We understand that motivating patients to leave their thoughts can be difficult, so to see testimonials essentially disappear can be very frustrating. In fact, we recently had a client complain to us about seeing Google reviews filtered out. What happened to them? What can be done to avoid having your Google reviews filtered?
3 Ways To Start Building Your Reputation
According to a study released by Digital Intelligence Today, 92 percent of consumers trust their peers over a brand when it comes to services or products. That means if you have a poor reputation, people are less likely to seek your services, even if your SEO, search engine optimization, and your social media strategy are both solid. So, how do you start building a positive online reputation? What can you do to make your patients more likely to visit you and recommend you to their friends and family?
What Review Site Should You Use?
We’ve discussed how reviews can have a positive impact on your search engine optimization, or SEO. In fact, we’ve discussed different ways to encourage people to leave testimonials about their experiences at your office, such as offering promotions or asking satisfied patients to leave their thoughts. However, there are quite a few sites that you and your patients can choose to post on. Which review site should you use?
Organizing Your Social Media Posts
Social media helps you engage your clients and can also aid your search engine optimization (SEO) marketing strategy. While not a major factor, Google does factor in websites that maintain an active presence on social media, especially if people are regularly sharing, liking, or commenting on these posts. Of course, if you run a business you know that your daily tasks always seem to grow. Frankly, who has time to hit up Facebook and Twitter every day to post something? However, by maintaining a schedule and organizing your social media posts, you can find time. In addition, we can also offer a very helpful kit.
Can Facebook Live Be A Marketing Tool?
Facebook, along with other social networking sites, has become an essential part of any business marketing strategy. These sites present a very unique opportunity to reach out to both current and potential clients. Facebook recently unveiled a new feature, Facebook Live. We’ve had clients reach out to us to ask how they can use this new feature as part of their social media strategy. Can Facebook Live really be a marketing tool?