Client Feature Friday

Each Friday, we feature a client who recently launched a new aspect of his or her web presence. Why? So that we can congratulate our valued clients on taking their websites to the next level and to show how we work with our clients to design and execute online marketing plans to fit their unique needs and reach their target audiences.

But, when is the right time to launch a website for your practice? For Tomball, Texas, dentist Dr. Ginger McElravy, the answer was in April of this year — 4 months before her practice, Spring Pearl Dental, opened its doors in early August.

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Client Feature Friday

Every Friday, we like to showcase the beautiful and effective work that we do for our clients. Whether we’ve recently built their brand new site, or rebuilt/redesigned their previous one, we are always excited when a client’s website goes live!

One of the many things that set us apart from the competition is how closely we work and collaborate with our clients when building their online presences. After all, as a virtual extension of your practice, your website IS your practice in the online world. This week, we are proud to feature Dr. Arjang Naminik and the new site for Woodland Hills Dental Arts in Woodland Hills, CA. Read More

Client Feature Friday

Your website should be more than just attractive; it should convey your practice’s philosophy, and what sets you apart from the competition. With our clients, we accomplish both, in addition to optimizing their sites with original content and design/build elements.

In this week’s client feature, we take a look at a new addition to our expanding client base – Dr. Brent Cornelius of Keller, Texas.


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Banking on a brighter future: Profile on Andres Bedoya of BBVA Compass

Last week, we announced that MDPM Consulting will join forces with the North Texas Hispanic Dental Association, MassMutual, BBVA Compass, and Optimal Economics Capital Partners at a business seminar geared toward dentists, CFOs, and industry controllers on Thursday, September 10, here in Dallas. MDPM Founder and CEO, Jill Nastasia, will discuss what online marketing can do for your dental practice. The evening — which includes dinner and a plethora of networking opportunities — is an exclusive event that you won’t want to miss. Only 50 seats are available for this free business seminar, so register online now!

Over the next few weeks, we’ll feature each of the event sponsors here on our blog. This week, we’d like to introduce Mr. Andres Bedoya, who is the business banking officer and vice president of the Dallas/Fort Worth market for BBVA Compass.

Mr. Bedoya is a business banking officer who has helped many business owners in the north central Texas area reach their financial goals. During his 16 years in business banking, Mr. Bedoya has provided many clients with customized solutions for their companies by listening to their individual needs. With a background in financial sales and an education from Cornell University, Pontificia Universidad Javeriana, and Universidad de San Buenaventura, Mr. Bedoya’s goal is to interpret your company’s aspirations and identify how BBVA Compass can help you meet your strategic goals.

Mr. Bedoya and the team at BBVA Compass understand that the healthcare industry has unique financial needs. At BBVA Compass, you’ll find expert financial partners who are ready to provide you with solutions tailored specifically for your hospital network, healthcare system, practice, or association. BBVA Compass Healthcare Solutions are designed to improve your cash flow, save time, and facilitate growth so that you can continue to put your patients and customers first.

Learn more about BBVA Compass solutions at www.BBVACompass.com.

This free business seminar on September 10 is the first in a four-part series that we invite all dentists, CFOs, and industry controllers to attend. Read more about the event, and register online here: marketing-dental-practice.eventbrite.com.

On behalf of MDPM Consulting, Mr. Bedoya/BBVA Compass, and the other sponsors, we can’t wait to see you there!

Obtaining Reviews and Testimonials

If someone tells you to try out a new restaurant or if you’re curious about a new business, what do you do first? In most cases you check online for reviews. After all, you want to hear first hand what previous patients or customers think of a service. As a dentist, your online marketing strategy should always include reviews and testimonials.

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Do You Know Your Patients’ Family Trees?

When a patient comes to your practice he/she is looking for a professional who can improve the health and possibly the appearance of his/her smile. As the doctor, how much should you know about the patient’s family tree? Is a patient’s family history crucial for maintaining optimal oral health?
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Cause Marketing for Dental Practices

Today’s dental practice owner is faced with a number of challenges. You wear several hats as a business owner — an entrepreneur as well as a dentist or dental specialist. It is a real challenge to be all of these things at once, which can result in something slipping.

The area that slips is typically the execution of your marketing plan. The problem is this: without an effective marketing plan being executed consistently throughout the year, you will struggle to maintain a steady flow of new patient acquisitions and maybe even to retain the patients you already have.

There is an even bigger problem you face. Nowadays, even when you do all of the right things with your marketing plan — and stay on top of executing your plan — you will still struggle to grow your practice.

The main reason for this is that consumers (potential patients) are overloaded with information and give their attention to only the things that are important to them.

Your challenge is to get and keep their attention.

Assertion

One of the most effective ways to capture and retain the attention of your audience is to appeal to the things they are interested in. In many cases, dentistry is not what they are interested in, even when they need it the most.

The reality is that people have passions — things they connect with on an emotional level. It is through these passions that you will find your most successful dental marketing campaigns. One type of passion is the support of social causes on either a global or a local level. Cause marketing is the way to align your dental practice with the causes being supported by the audience you are trying to reach. Read More

What do you have that other dentists don’t? YOUR PATIENTS! Part 1

The Importance of Capitalizing on General Referrals

Back in April, we answered a very important question in our monthly newsletter: What do you have that other dentists don’t?

The answer: your patients!

Over the next several weeks, we’ll be discussing how your relationship with your valued patients can work for you when it comes to growing your practice. This week, we’re focusing on the importance of capitalizing on general referrals.

As a dentist, referrals can make up a large portion of your patient base. When you receive a referral, you should follow up quickly to take advantage of the patient’s interest. Capitalizing on general referrals accomplishes two things: (1) brings new patients into your practice and (2) encourages current patients to express and share what they like about the care and service they receive with both your office and their network of friends, family, and acquaintances.

Respond Quickly

When someone is referred to you, don’t take a passive approach. After all, a referral doesn’t become a patient until he or she is in your dental chair. Once a referral rolls in, the potential patient should be contacted by your team within 48 hours. If possible, find out what services the potential patient is looking for and, better yet, schedule an appointment for as soon as both your schedule and the patient’s schedule allows. This prompt, friendly phone call gives the potential new patient the impression that you and your team are very eager to help him or her achieve improved oral health and that you value the business. Remember, this call is the patient’s first official interaction with your office, so show him or her that you are a friendly, welcoming, and professional practice that has the best interests of your patients in mind. Read More

Meet the MDPM Team: Gery Laboy, Account Manager and Training Coordinator

One of our goals in 2015 is to help our clients put a face with their contact here at MDPM Consulting. We’re always here to answer your questions, give you an update on your SEO and web marketing progress, brainstorm about your next move, or chat about what’s going on with you and your team at your practice, but there’s a buzzword floating around regarding the trend in online marketing: transparency. So, we’re making it a priority to introduce the faces behind MDPM and give an inside look at just what it is we do every day to serve our clients.

Today, we’re proud to introduce Gery Laboy, who is the training coordinator and account manager here at MDPM.

Full-Service SEO, content marketing, website support, and website design for dentists

Armed with a strong work ethic, an appreciation for communication, and an eagerness to learn, mentor, and provide top-notch service to our valued clients, Gery fills an important and two-fold role at MDPM Consulting.

Gery trains our team of talented SEO copywriters to create optimized, professional, and accurate website and blog content that reflects our clients’ practice philosophies and provides them with the tools they need to reach their target patient audiences. Gery also serves as a resource for our clients by answering questions, solving problems, explaining the web presence creation and management process, and serving as a sounding board for what’s next in the growth of their dental practices/businesses. Read More

U.S. News ranks dentist as #1 job of 2015

Dentistry might be the #1 profession in 2015, but that doesn’t mean all dentists have time to spend marketing their practices online. That’s where we come in.

On January 13, U.S. News released its list of the 25 best jobs of 2015. What was the job at the top of the list? Dentist!

According to U.S. News, “picking a job is personal, and there isn’t one ‘best job’ that would suit everyone. Still, our list of 100 outstanding occupations exemplifies what makes working worthwhile: good pay, manageable work-life balance and good job prospects.”

Of course, all of us here at MDPM Consulting were thrilled to see dentist — the chosen profession of the vast majority of our valued clients — top the charts. The articles (there’s a list of the 25 best jobs and a list of the 100 best jobs) make a few great points about being a dentist, including the following:

  • The best dentists effortlessly balance patient care with turning a profit.
  • The best dentists endure rigorous technical and practical training in a competitive dental program.
  • The best dentists are concerned with their patients’ overall health (including diabetes, oral cancer, and heart disease), not just their teeth.

The Bureau of Labor Statistics expects 23,300 new dentist jobs through the year 2022.

That’s all well and good, but you might be wondering why we’re taking the time to feature this news here on MDPM Consulting’s blog.

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