The right efforts to promote your practice online should lead to the right people finding your website. When we work with clients, we focus on organic SEO efforts that have a better local reach. After all, a visitor to your website from halfway across the country is not likely to set an appointment with you! Our targeted efforts are about more than just geography. For instance, we have a new client, Dr. Steve Brown, whose practice focuses on dental implant work. Rather than push general dental topics, we make sure all of his site’s content is targeting people who would be interested in addressing tooth loss. If your practice has a specific focus, we can tailor your SEO experience in order to help you reach the right people! Read More
Client Feature: Grinnell Street Dental
Grinnell Street Dental’s new website
We would like to introduce you to Grinnell Street Dental, a wonderful client we have worked with for the past six years! Grinnell Street Dental services the Sheridan, WY area, where they help community members deal with dental troubles, missing teeth, and cosmetic smile problems. Drs. Justin and Cody L. Coon and their team provide a friendly atmosphere for patients, on top of terrific dental care. We’ve enjoyed a great relationship with them, too! Over our six year relationship, we have focused on organic SEO efforts to help them reach more people with their online presence. Over time, we’ve become more involved in helping them with their digital marketing needs. In fact, we recently took on the task of replacing their old site with a brand new page! Read More
Client Feature: Healthy Smiles Family Dentistry
Happy Friday! It’s time to get ready for the weekend, and what better way to do so than with a client feature? For years, the team at MDPM Consulting has had the fortune to work with talented dentists from across the country. Each week, we like to give a special shoutout to one of our clients. This week’s client feature highlights the Healthy Smiles Family Dentistry practice in Houston. Dr. Vlachakis and her team use a caring approach and advanced dental technology to deliver excellent care. We had the pleasure of creating a new website for this practice! Read More
Client Feature: Lake Orion Family Dentistry
Friday gives us the chance to give a shout out to one of our amazing clients from across the country! We’re so grateful to the outstanding dentists that we get to help, so each Friday we give one of them a shoutout on our blog. This week’s client feature goes out to a dentist who just received a new blog. Dr. Greenfield and his team at Lake Orion Family Dentistry do amazing work for the citizens of Lake Orion, MI. This week, we want to call special attention to this practice’s new website, and the outstanding service that they provide. Read More
Client Feature: Texas Old Town
Happy Friday, everyone! Friday is one of our personal favorites at MDPM Consulting, because it’s the day of the week that we put a client feature up on our blog! We get to work with amazing dentists from across the country, but we also work with clients in a variety of industries. This week’s client feature gives special attention to a client who is up for a local award! Texas Old Town has established itself as a premiere wedding venue just outside Austin, TX. This awesome team is in the running for an Austin’s Best of the Best award. Read More
Client Feature: Michael Flynn Dentistry
It’s Friday, and that means we’re excited to give a shout out to one of our amazing clients. We are fortunate enough to work on behalf of so many amazing dentists from across the country, so of course we want to give them some recognition. This week’s client feature gives a nod to our client in West Allis, WI, Michael Flynn Dentistry. Michael Flynn and his team offer advanced dental care with a focus on holistic health. In addition to being an excellent dentist, Dr. Flynn’s team uses innovative social media tactics to help increase online engagement. Read More
Is Your Dental Practice on Instagram?
Digital marketing is all about determining your audience and catering to it. That’s especially in a sphere like social media. Most businesses utilize at least a Facebook page as part of their social presence. However, an eMarketer report says that the average user time spent on Facebook per day is decreasing. In contrast, the average time that individual users spend on Instagram is actually increasing. Is your dental practice on Instagram? If not, it’s time to get started on this vital social platform. Read More
Is Your Website Working in Concert with Social Media?
Digital marketing is most effective when you have a strategy in place, because a strategy can guide each of the moves you make. Your digital content tactics may include social media, your website, email blasts, targeted advertising, and blogging. Each of those tactics can have its own benefit, but they should all be working to achieve an overall, strategic goal. If your website and your social media channels aren’t working together in concert, you can create mixed messaging and obscure your own brand. Here are steps you can take to make sure your digital marketing materials sing. Read More
Optimize Your Social Media Content for Your Audience
The beautiful thing about the social media audience that you build for your brand is that it is unique. It’s an audience of real people with preferences, and when you cater to those preferences, you can engage that audience and steer them toward action. However, when you rail against those preferences, you may turn off your audience. It’s important to know who you’re reaching on social media so that you can give them what they’re looking for. Here’s how you can optimize your social media content for your audience. Read More
Client Feature: Dunn Brothers Coffee
Well looky there, It’s Friday once again. We’re big fans of Friday, because this is the day each week that we like to give a shoutout to one of our outstanding clients. While we work primarily with dental offices around the country, we also have clients in other fields. This week’s feature gives the spotlight to Dunn Brothers Coffee in Coralville, IA! Dunn Brothers is a coffee franchise owned by local members of the community. This awesome business embraces their place in the Coralville community, constantly creating opportunities for engagement. Read More