Client Feature: Dr. Calcagno

Merry happy to all! During this holiday season, we’re excited to celebrate our favorite holiday: Friday! That’s because Friday is the day we give a shout out to one of our outstanding clients. We get to work on behalf of so many amazing dentists (many of whom are also philanthropists!), so it’s our pleasure to lend them a spotlight each week. This week’s client feature highlights a longtime client who is working with the community to sponsor an awesome food item collection drive. It’s an honor to get to work with Dr. Calgano and her incredible team. Keep up the excellent work! Read More

Client Feature: Dr. Greg Wright

It’s Friday on the MDPM blog, and you know what that means! It’s time for another awesome client feature. We have the honor of working with some of the best dentists from around the country, so it only feels right that we would give these hardworking healthcare professionals a shout out each week! This week’s client feature was recently interviewed by the Fort Worth District Dental Society about his work with The Mission Health Dental Clinic in Southeast Fort Worth. Dr. Greg Wright is a dentist, philanthropist, and a wonderful client! Read More

An Active Social Media Presence Can Benefit Your Practice

Why should you bother with a social media presence for your practice? What can you do with your social networking pages that you are unable to do with your website? Businesses are finding more and more success online, particularly when they engage with people over active social media accounts. These pages allow you to communicate easily with patients and potential patients. They also give you opportunities to let people learn more about you, and the people you work with – showing your personal side can help people feel more connected to your practice. If you want to enjoy the benefits of social media activity, but feel unsure of where or how to start, we have social media packages that are ready to help you! Read More

Client Feature: Contemporary Dental and Orthodontics

Friday is here! Why is that such a big deal for us at the MDPM office? Because today is the day that we highlight one of our awesome clients on the blog! As a digital marketing firm, we’re nothing without the incredible dental practices from across the country that we get to work with. It’s our pleasure to give a shoutout to our talented partners. Today, we’re giving a spotlight to a new client of ours. We recently had the great pleasure of creating a brand new website for Dr. Steven Vaughan. His practice, Contemporary Dental and Orthodontics, is SEO optimized and serving the community of Bellaire, TX! Read More

Monitoring Changes In Online And Social Media Reviews

The posting of online reviews can potentially help your practice. After all, people in your area who find you online can see glowing comments attached. Of course, the idea of a rating attached to your name – one you feel you have little control over – can be scary. Facebook is actually removing the ratings component of its customer reviews, in favor of “recommendations.” We can help you maintain a positive reputation by monitoring changes like these, and helping you make any necessary adjustments. We can also help you by continuing to focus on Google reviews, so that your practice is more appealing to nearby people in search of dental care.  Read More

Client Feature: Halloween Shout Outs

It’s Friday, and that means client feature time on the MDPM Consulting blog. This week is a particularly special week however, due to the spooky celebrations that happened earlier this week. That’s right, Halloween was this Wednesday, and some of our clients went all out for the holiday. Participating in holidays has value for your dental practice. Not only is it fun, but it also creates organic content for your social media channels. On this week’s blog, we want to give a shout out to the awesome celebrations we saw across the country! Read More

Identifying The Best Times To Post On Social Media

If you want your social media efforts to truly support your practice, coming up with the right posts – while important – is not the only piece of the puzzle. One issue many people can overlook is whether or not you are posting at the right times. Even as social media sites have moved away from a strictly chronological layout of posts, knowing when to provide social media content can be advantageous. We can help you stick to a social media posting strategy that can engage more effectively with patients, encourage interactions, and increase the visibility of your practice online. By improving your social media presence, and helping you improve your website, we can help you do a better job of introducing yourself to potential patients around you. Read More

Client Feature: Dr. Peddicord

We’re smiling from ear to ear because once again, it’s Friday! This is a particularly celebrated day on the blog because it’s the day we give a spotlight to some of our amazing clients from across the country. We have the distinct pleasure of working with so many excellent dentists, and we’re not the only ones who recognize this. This week’s client feature gives a shout out to a dentist who was just recognized by the International College of Dentists for her commitment to serving others. Congratulations Dr. Erika Peddicord, it’s an honor to get to work with you! Read More

Planning Your Marketing Calendar? Check the Actual Calendar

It’s easy to make planning for marketing and social media content strategy a lot more difficult than it needs to be. You can over analyze data and hunt for some sort of optimized trend to point you in the right direction, or you can just look at the calendar. The seasons of the year dictate what happens in people’s lives, and that dictates how you should be marketing to them. We’re entering a season of holidays and the end of the dental insurance year, so how are you planning on marketing to your patients? Read More

Client Feature: Boss’s Day Shout Out

Hello Friday! The end of the week is especially fun for us at MDPM Consulting because we get to give a special shout out to some of our amazing clients! This week, we wanted to focus on one element of social strategy that we noticed many of our clients utilizing. You can easily incorporate this tactic into your own social programming in the future. We want to give a shout out to the dental practices celebrating boss’s day! Boss’s day is just one of many official-ish holidays on the any-reason-to-celebrate calendar, but it presents a fun opportunity for your dental practice. Read More