Schema markup, or the information that appears on a search engine results page (SERP) when you Google a local business, helps people find what they’re looking for in their community. Google uses this information to help direct people – referred to as users – to quality businesses (and dental practices). For our clients, MDPM Dental Marketing follows Google’s guidelines for best practices to help ensure we provide optimal search engine optimization for dentists. When users look for a dentist in their community, we want Google to direct them to your dental practice’s website. But, how does Google use local business schema, and what information is it looking for to determine whether to put your website in search results?
We don’t just help dentists across the country build a brand-new practice, we also assist those purchasing an existing one. When you start anew at an existing practice, transitioning it to a new brand may seem overwhelming. Fortunately, MDPM Dental Marketing understands, and will assist you through every step of this process, including creating a custom dental SEO strategy and rebranding your new office with a new logo and fresh website design. We’ve done this for many practices, including our latest for Dr. Reem Haj-Ali of Dreem Dentistry!
How often do you actually use your desktop or laptop to search for a business or service online? Most people use their smartphones, even when looking for dental care! In fact, mobile internet usage beat desktop usage in 2016 and even by 2012, smartphone sales exceeded desktop purchases. Way back in 2010, Google’s CEO urged designers to focus on mobile-first designs. We say all of this to remind dentists that having a site that looks good and is easy to navigate on a smartphone or tablet is crucial for staying competitive, attracting new patients, and enjoying improved SEO. With that in mind, let’s learn a little more about responsive, mobile-friendly design, and you should consider this when redesigning your website or formulating your online marketing strategy!
Have you ever visited a company’s site and found yourself shocked at how out-of-date the overall esthetic was? What was once modern and sleek can become outdated and cumbersome in a short amount of time. This is why we often urge our clients to consider rebranding and making serious changes to their dental websites after a few years. Of course, this doesn’t just apply to dentists, as MDPM Dental Marketing recently completed a total rebrand and website redesign as well! In today’s blog, we’re talking about branding, and what goes into rebranding a dental practice. Does your online presence need a serious revamp? Then we may have a few tips for everything from design to social media!
Thanks to a recent update to both paid and organic search results, Google’s search engine results pages (SERPs) have taken on a different look for desktop users. While some of these changes are cosmetic, they can add a new level of detail to the links provided in response to different queries. This is far from the first time a change has impacted SERPs. Over time, Google has found ways to include more information into the results they provide, making it easier for people to select a link that serves their needs. As part of our commitment to helping clients boost their SEO, we pay attention to the ways SERPs can change, and to what information you can include with links. As part of our support for your dental office, we can make sure you have helpful information included in every link while also helping your links appear more prominently in relevant search topics! Read More
There are a lot of things that go well together. Peanut butter and jelly. Oreos and milk. Romeo and Juliet. Yin and yang. Rock and roll. So, when it comes to wanting your business to rank higher in search engine results pages, there is one aspect you should consider pairing with your SEO strategy. This thing is often overlooked, but it plays an important role in how your customers or clients perceive you. That thing? A well-designed website. If done correctly, visitors to your pages will not notice anything out of the ordinary. Everything will flow seamlessly. Let’s see how, like a hand in glove, they pair together.
With our focus on organic SEO, we can help you increase your visibility online, and attract more patients to your practice. While your website and the content you share play a big role in a smart digital marketing strategy, you can rely on more than just your website to reach people. You can safely assume that many people in your area are regular users of more than one social media platform. If you are not present on social media, or if your activity on these platforms is not effective at reaching people, you miss out on important online marketing opportunities. Our digital marketing support includes assistance with your social media platforms. We can help you establish yourself with an effective posting strategy, and content that can grab attention in these competitive spaces. You can also count on us for guidance when it is time to refresh your approach to maintaining your accounts on sites like Facebook, Instagram, and other platforms. Read More
Will you be affected by Google’s latest broad core algorithm update? Earlier this month, the search engine announced that it was implementing another one of its algorithm updates, one that can affect all search results and topics. This is not a change in response to a specific issue, or one that is meant to correct an ongoing issue. As new links and websites continue to appear and require indexing by search engines, broad core updates help ensure that pages are being properly evaluated and ranked over time. As a result, some sites can slip in search engine results pages (SERPs), even if they have not done anything wrong. It is worth noting that in addition to evaluating a site’s content and features, Google relies on user engagement and user experience to gauge where different links should be ranked.
So how will your SEO efforts be impacted now that Google has implemented a new update? If new dental practices have opened up around you and created websites of their own, or if your website is aging to the point where it is not as user-friendly as it could be, it can be hard to maintain your visibility in relevant searches. We have experience helping dental practices generate better results through digital marketing because we focus on organic SEO efforts. In addition to making your sites more attractive, and providing valuable content for your pages, we can talk to you about efforts that go beyond website management to help you connect with more people online, and attract new patients. Read More
As the new year comes into focus, you may be taking stock of your successes last year and how you can build on them. Part of that tactic is exploring trends. Knowing what is bubbling up or around the corner can help you stay ahead of the curve and be in front of customers instead of trying to catch up with what they want and need. For businesses that focus their efforts on search engine optimization (SEO) when delivering content to audiences, there are several strategies they can implement in 2020, according to experts in the field. These trends involve truly understanding your customers and how they interact with your content and what they want from your business, creating content that is specific and valuable in helping them make good decisions for themselves, and focusing on how your offline world affects your online reputation and the role it plays in how you are ranked in search engines. Let us take a deeper look at these trends.
Have you considered Instagram’s potential for helping you attract more patients to your dental practice? For many people, this social platform is a way to share photos and videos, as well as a way to keep up with others. With that said, Instagram’s popularity, particularly with younger users, has made it an attractive outlet for digital marketing work. While much of our SEO support for clients is linked to website management and content creation, we are prepared to help you make better use of social media to promote your dental practice. In addition to using social platforms to help share content that you promote on your site, we can share attractive images and captions that capture the attention of users. Simply put, when you have active and engaging social media platforms working for you, it becomes easier for you to reach people in your area searching for dental care! Read More
It all starts with a call to learn about you, your practice, and your goals. At MDPM, we want you to feel like we’re an extension of your office – your marketing arm, if you will. Drop us a line, and let’s get started!
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