Category: Google

Will New Search Engine Features Affect Your Reach?

search engine conceptBoth Bing and Google now provide access to AI-assisted online searches. While Google’s Bard program is still being rolled out and only available to some, these shifts to AI searches suggest that big changes are coming to the way we search information online. Not all websites will experience these changes to the same degree, just as not all businesses depend on their websites to the same degree. With that said, it is safe to assume that any business that wants to market itself and connect with new people will need to have some presence online. Is AI-enabled searching going to leave you without a way to reach people who could become patients at your practice?

MDPM Dental Marketing has years of experience assisting dental offices who are trying to reach more people through digital spaces. We provide help with website building, design, and maintenance. We also provide assistance with reputation management, social media, and site content in order to grow your reach. Through these different forms of support, and thanks to our continued research into changing online trends and developments, we can help you stay visible even as big changes affect the worlds of SEO and marketing. Read More

Should I Pay For Better Google Placement?

SEO conceptBetter Google placement is not the only way to make sure people find your dental office, but it is an important one. Many potential patients can be counted on to use the search engine to see who provides oral health care near them, and your ranking on SERPs (search engine results pages) can be crucial to reaching them. With that in mind, you may feel that your best shot at filling out your appointment book lies in purchasing space among Google’s sponsored posts. Can doing so help you rocket to the top of the right search queries and bring more people to your website? There are advantages to paid SEO (search engine optimization), but without the right guidance, you may end up spending more and gaining less in the long term.

MDPM Dental Marketing provides long-term SEO support that includes help with the design and maintenance of your website, the creation of original content, and more efforts at fostering sustainable and organic growth. Through a better long-term strategy, it is easier to keep your reach extended and have more impact from online marketing. With that said, we can work with you on including paid SEO as part of that long-term plan to support your practice. Read More

Tracking The Effects Of Google’s Latest Algorithm Update

SEO conceptOnce your website is up and running, you can feel excited to sit back and wait for all the site visits to roll in. Unfortunately, this kind of passive strategy can have less benefit than you hoped for, particularly as time passes. One reason a static approach to online marketing is limited is because Google will make updates to how it ranks sites, which means your once-prominent links can start to fall in rankings even though you have not changed anything.

This month saw Google introduce a core algorithm change. While they do not share the specific changes made, these kinds of updates can be disruptive to search rankings, making attention to site metrics important. MDPM Dental Marketing provides ongoing SEO support once your website is ready to receive visitors. We do this to help your links stay visible, but we also do this to help protect you against these and other changes that happen over time. We should note that in addition to focusing on your site’s SEO, we also supply support through social media and reputation management efforts, guidance on paid SEO, and more. Read More

Have You Lost Your Google Business Reviews?

After previous issues with user suspensions, Google Business Profile is causing new headaches for small businesses as user reviews are being deleted. For a dental office or any other small business, these reviews hold significant value. They can have a meaningful effect on how ready someone is to trust in the care you offer and reach out for an appointment. Positive reviews can also make the digital space dedicated to your practice more attractive to the algorithm, which means your SEO enjoys a boost. This kind of unexpected issue can make the already challenging task of maintaining your visibility online even harder. Fortunately, when you have the right guidance and support, setbacks become easier to surmount and move past.

MDPM Dental Marketing provides support for the different channels of digital marketing your practice can pursue. One of those channels concerns the matter of reputation management. From helping you solicit more positive reviews from patients to supporting you when review deletions and other problems occur, we can help you see more benefits from being online. Read More

MDPM Is Ready For The Future Of Google Analytics

You want to see results when you spend time, effort, and money on your digital marketing. Assessing data and making changes to your approach is key to setting up and maintaining your efforts; after all, you want to be sure you are getting a positive ROI (return on investment). For years, Google Analytics has been the most popular and most effective way of gauging and monitoring your digital marketing campaigns, especially when assessing Search Engine Optimization. Specifically, Universal Analytics has been the tech giant’s measurement solution, so digital marketing professionals have come to rely on this tool for analysis and reporting. 

Read More

Learn Why GMB is Crucial for Your Practice’s Reputation Management

light wooden blocks stacked next to each other, elevating in height. Wood block star on each level, indicating growth with a hand placing the fifth and tallest star on light blue background.In real life, word of mouth is critical for dental practices. After all, hearing someone you know mention how much they enjoyed their experience with a local practice goes a long way toward convincing you to make your own appointment. The same factors apply online. Reputation management means taking steps to earn reviews, foster positive interactions online, and make sure people can easily find the information they need to schedule an appointment. One crucial aspect of this process is setting up and maintaining a Google My Business (GMB) page. In today’s blog, MDPM Dental Marketing explains the importance of a GMB page for reputation management and SEO.

Read More

Will Google’s SERP Changes Affect Your Online Visibility?

Thanks to a recent update to both paid and organic search results, Google’s search engine results pages (SERPs) have taken on a different look for desktop users. While some of these changes are cosmetic, they can add a new level of detail to the links provided in response to different queries. This is far from the first time a change has impacted SERPs. Over time, Google has found ways to include more information into the results they provide, making it easier for people to select a link that serves their needs. As part of our commitment to helping clients boost their SEO, we pay attention to the ways SERPs can change, and to what information you can include with links. As part of our support for your dental office, we can make sure you have helpful information included in every link while also helping your links appear more prominently in relevant search topics! Read More

Google Algorithm Updates Can Impact Your SEO – We Can Help

Earlier this week, Google shared news of a new broad core algorithm update. In this instance, site owners and SEO experts enjoyed advanced notification, but in the past, announcements have only been made after an update is made. If you are trying to promote your practice online, these algorithm updates should be a concern. While some changes have more impact than others, these algorithm updates can make it necessary to change how you approach SEO. For those who attempt to manage their own online marketing efforts, this can lead to problems – you may suffer a drop in website traffic with no idea what has changed! Our commitment to SEO means we keep up with changes implemented by Google, so we can make timely adjustments to your online marketing strategy. Read More

What Happens When Google Issues Affect Your Visibility?

Google recently shared news of a bug that interfered with the search engine’s ability to index new content. This is not the first time that the problem has come up – back in May, they reported having the same issue. While it may be a little alarming to hear that even Google runs into technical snafus, you may not recognize exactly what this news has to do with your site, and your online marketing efforts. We stay current with SEO-related matters, even when those issues call for action at Google, and not on our end. We are particularly interested in developments that impact indexing, as proper indexing can be crucial to your site’s online marketing success. By keeping you informed about issues that affect you, we can keep you more aware of what your website is doing for you. Staying informed also ensures we are ready to step in whenever a change might be needed on your end to ensure that you keep reaching people online. Read More

Anxious About Negative Google Reviews? Relax

No business wants to hear that its customer or client has had a negative experience. It’s easy to look at a negative experience as a failure. However, no business has a spotless record. You’re allowed to make mistakes and grow from them. When that negativity manifests itself as a negative Google review on your business page, you may start to feel anxious. However, worry not. Negative Google reviews aren’t going to destroy your SEO or your reputation. In fact, negative reviews present an opportunity to grow. Read More