The Importance Of E-E-A-T In Your Content

e-e-a-t Dallas txWe all know that firsthand expertise gives valuable insight into a topic. Experience now plays also a pivotal role in reaching more patients through local Search Engine Optimization. This is because since 2022, Google has incorporated experience into their Search Quality Rater Guidelines in order to provide searchers with higher quality results. So how does this impact your approach to your practice’s marketing? Let’s dig in a little bit and explore the possibilities and limitations that come with the E-E-A-T guidelines.

With our team at MDPM Dental Marketing, you can navigate the ever-changing world of online interaction. We take time to keep our ears to the ground in the world of digital marketing, and that helps us to create quality custom content that generates engagement and increases rankings on search engine results pages. If your current online outreach strategy is just not getting the job done, take some time to talk to our team about improving your footprint. To find out more, give us a call today!

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Are You Doing Enough To Catch Their Eye?

are you doing enough to catch their eye dallas txThese days, you need to make an impression in a fraction of a second. The simple fact of the matter is that people see more advertisements on a daily basis than ever before, and so standing out from the crowd can be a real struggle. When it comes to your patients, having the right logo can be the spark that ignites their interest. Is your current branding doing enough to catch their eye?

With a new logo or brand redesign from our talented design team at MDPM Dental Marketing, you can give yourself a powerful new tool in your outreach. A great design can capture an audience, and if your current branding is just not getting the job done, it is time to talk about making a change. This all starts with a conversation about your marketing goals, so if you have been holding off on improving your website or your institutional branding, give us a call today to begin! Read More

Maintaining An Active Site For SEO

active siteWhen people visit your website, you want them to know that you take good care of it. You also need to make sure that the most popular search engines out there see your activity. An estimated 82% of all websites out there online are not continuously maintained and updated, and search providers such as Google and Bing use this information when deciding who to put at the top of the page.

With the team at MDPM Dental Marketing, you can be sure that your website continues to work for you long after the design team completes its final revision. Our group of digital marketing experts includes staff copywriters, and we pride ourselves on creating custom content that is actually written by humans. There have been too many recent instances of artificial intelligence providing inaccurate (and sometimes illegal) information to the public, and when you work in a healthcare-related field, you can’t afford to give people the wrong idea. When you want accurate copywriting, turn to our team and share the right information with your neighbors!

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Was Your Website Designed For Mobile?

mdpm dental marketing dallas tx new website for dentistsThese days, a majority of your users are reaching you from their phone or a tablet. Mobile use in this country and abroad has surged to a point where you need to keep them in mind whenever designing a new website. This means that if your team had your website designed for desktop, you could be losing out on patients every day.

At MDPM Dental Marketing, we know that your visitors come from everywhere. that’s why we start our design with mobile in mind, helping you to reach more new smiles. 97% of Americans own cellphones, and they are using them to find their dentist. If you’re struggling with your current website design, talk to our team about ways to improve your online presence. Our team can also keep you connecting with your neighbors with effective digital marketing through custom blog and site content written by actual humans. To find out more about how we can help you to reach more new patients, give us a call today! Read More

Capitalizing On Your Personality

your personality dallas txWhen you work in the dental arena, you need to show off your personality. These days, patients are bombarded with advertisements and social media suggestions from practices in the area, and an impersonal approach can leave them looking elsewhere. The simple fact of the matter is that they have more options at their fingertips, and knowing a little bit about you can help to personalize your practice.

Some dentists find it difficult to put their smiling face out there, but make sure that you are capitalizing on your story. With our team of expert digital marketers at MDPM Dental Marketing, you can have a team of professionals who can help you to bring the human touch to your online marketing strategy. Right now, it is Dental Assistants Recognition Week, and this is a great opportunity to bring your bedside manner to your custom website content and your social media campaigns. If you have been holding back, talk to our team to learn more about ways to integrate a personal touch into your dental marketing! Read More

Celebrate National Dentist’s Day!

national dentist's dayMarch 6th is a special day in the world of oral health. I am talking, of course, about National Dentist’s Day, which highlights the work of our amazing oral healthcare professionals every year. The first full week of March is also Dental Assistants Recognition Week, meaning that this month is a fantastic time to show off your team to new and returning patients. Have you made a plan to showcase your skills for these exciting celebrations?

At MDPM Dental Marketing, our team of expert digital marketers can help you to connect with your community. Both your beloved existing patients and those important new smiles want to see you, and maintaining a positive presence can go a long way in earning their trust. Taking some time in March to highlight who you are is a great first step in showing that you are a friendly neighborhood oral health team, so take advantage of this opportunity. To find out more about marketing strategy and implementation, give us a call today! Read More

Increasing Reachability For Your Patients

increasing reachability dallas txAs a dental office, you need to be reachable. You never know when one of your favorite patients will crack a tooth, and you want to be there for them whenever they call. Those smiles could be headed to your competitors if your staff does not directly pick up the phone when it rings. Increasing reachability is a great way to connect with your patients, while simultaneously building trust with them.

With our team of digital marketing experts at MDPM Dental Marketing, you have a staff that is ready to help you reach the right people. Increasingly, online reviews are focused on service and interaction, so taking steps to be more accessible can be a positive way of introducing yourself to your neighbors. This approach can also be a tool to increase patient retention, as they want to know that you are a friendly neighborhood dentist. Your competition is focused on driving connection, so make sure that your office is keeping up! Read More

An Active Website Makes All The Difference

active website dallas txCurrently, it is estimated that approximately 82% of all websites on the internet are inactive, and if you have not made a change since it was first designed, yours could fall under that category. This can really hold your practice back, as search engines seek out sites that are consistently generating new content. After all, they need to find an active website to provide accurate information about local businesses in the area.

At MDPM Dental Marketing, we understand the value of having a consistently active website. This is a necessity in the digital age, where you are competing with not only other dentists in your neighborhood, but also larger corporations that have a sizable marketing budget. Search Engine Optimization can help you to do just that by making sure that your website looks like a great option for both search engines and your prospective patients. With custom content from our team of expert digital marketers, you can keep your site consistently full of fresh material related to the services you want to provide. Talk to our team to learn more about the advantages of an active site! Read More

Is Your Practice Reachable?

practice reachable dallas txThese days, it takes more to reach your patients than simply being a great dentist. While the quality of your work is your utmost importance, you need to be able to show your value to the other members of your community. Making sure that you give off the right impression is a great first step, and that comes with beautiful branding. After you have crafted on that element, you need to share your business with the community through positive digital marketing techniques.

At MDPM Dental Marketing, we understand the value of reaching your audience. That’s why we have a dedicated team to help you to expand your outreach with a beautiful new rebrand and the tools to share your journey. Talk to our team about ways that you can improve your design and logo, and how to best share this with your neighbors. Let us handle your digital marketing, and this way, you can get back to doing what you love! Read More

Keeping Your Site Fresh With Quality Custom Content

quality custom content dallas txEven if your website looks gorgeous, that is not all that it is designed to do. When it sits without an update for an extended period of time, it can look invisible to the public. This is because the most popular search engines rely on activity to be able to show their users up-to-date information. If you had your website designed and are not implementing quality custom content, you could be missing out on valuable new patients due to poor search engine optimization.

With our team of digital marketing experts at MDPM Dental Marketing, you can be sure that your website continues to work for you even after it goes live. We keep a staff of copywriters on hand to keep creating custom longform blog and website content so that your site stays fresh. Connecting with your community does not have to be a struggle if you have custom content to help boost your search rankings, so give us a call today to learn more about improving your online presence! Read More