We all know that firsthand expertise gives valuable insight into a topic. Experience now plays also a pivotal role in reaching more patients through local Search Engine Optimization. This is because since 2022, Google has incorporated experience into their Search Quality Rater Guidelines in order to provide searchers with higher quality results. So how does this impact your approach to your practice’s marketing? Let’s dig in a little bit and explore the possibilities and limitations that come with the E-E-A-T guidelines.
With our team at MDPM Dental Marketing, you can navigate the ever-changing world of online interaction. We take time to keep our ears to the ground in the world of digital marketing, and that helps us to create quality custom content that generates engagement and increases rankings on search engine results pages. If your current online outreach strategy is just not getting the job done, take some time to talk to our team about improving your footprint. To find out more, give us a call today!







These days, you need to make an impression in a fraction of a second. The simple fact of the matter is that people see more advertisements on a daily basis than ever before, and so standing out from the crowd can be a real struggle. When it comes to your patients,
When people visit your website, you want them to know that you take good care of it. You also need to make sure that the most popular search engines out there see your activity. An estimated 82% of all websites out there online are not continuously maintained and updated, and search providers such as Google and Bing use this information when deciding who to put at the top of the page.
These days, a majority of your users are reaching you from their phone or a tablet. Mobile use in this country and abroad has surged to a point where you need to keep them in mind whenever designing a new website. This means that if your team had your
When
March 6th is a special day in the world of oral health. I am talking, of course, about National Dentist’s Day, which highlights the work of our amazing oral healthcare professionals every year. The first full week of March is also Dental Assistants Recognition Week, meaning that this month is
As a dental office, you need to be reachable. You never know when one of your favorite patients will crack a tooth, and you want to be there for them whenever they call. Those smiles could be headed to your competitors if your staff does not directly pick up the phone when it rings. Increasing reachability is a great way to
Currently, it is estimated that approximately 82% of all websites on the internet are inactive, and if you have not made a change since it was first designed, yours could fall under that category. This can really hold your practice back, as search engines seek out sites that are consistently generating new content. After all,
These days, it takes more to
Even if your website looks gorgeous, that is not all that it is designed to do. When it sits without an update for an extended period of time, it can look invisible to the public. This is because the most popular search engines rely on activity to be able to show their users up-to-date information. If you had your website designed and are not