Social media has absolutely changed the face of online marketing. Suddenly, the emphasis is no longer on email blasts, newsletters, and mailers, although they still have their place! Now, we have access to a free platform from which we can reach out to patients and, hopefully, attract new ones in the process. Since many of our clients are simply too busy running their practice to operate their social networking accounts, we’ve created a kit to streamline the process. So…how does our social media kit work?
How to Build a Rapport Through Social Media
Let’s face it, most doctors and dentists aren’t the most savvy when it comes to navigating social media. Rather than risk making a blunder and damaging their brand, or leaving themselves open to negative comments and trolls, many choose to ignore it altogether. But social media is today’s TV and radio; it’s where most people get their information, so businesses need to learn how to become prominent online. The good news is that building a good and lasting rapport with patients on social media isn’t as tricky as it may seem. You may even be surprised at the level of brand loyalty such a rapport creates for your practice! Read More
5 Tips For Planning Your Social Media Strategy
Recently, Hubspot published a long list of stats regarding how to improve your reach on social media. As you know, we believe social media can help you better engage your patients and potentially attract new clients. In fact, we even offer our clients a free kit to assist with this. In today’s blog, we’re going to look at a few tips for planning your social media strategy.
Creating Content For The Social Media Age
We don’t consume information online the way we would in say, a book. We tend to skim. We tend to share without reading; and we tend to get bored with large blocks of text. So how do you create interesting content in the social media age? There are a few tips for making your content more friendly for modern users, including formatting, adding visual components, and finding out what your patients are interested in.
Do You Have Questions About The Social Media Kit?
Do you want to maintain an active social media presence, but simply don’t have the time? We’ve run into this issue with our clients so often that last year we debuted our social media kit. The kit provides clients with tips, recipes, insights, and more that they can post on their social media pages. Do you have questions about the social media kit?
More Evidence That The Future Is Mobile
We’ve discussed before how 2017 will be the year that even more businesses will be embracing mobile-friendly website design. In addition, social media is becoming more important than ever, as well. Today, we’re looking at the results of a recent survey of 200 businesses conducted by GetResponse. These results highlight the importance of being mobile-friendly and active on social media.
How Do I Encourage Reviews?
Let’s say you’re driving downtown and you notice that a new restaurant has opened up. You may be curious, but you don’t pull in for a quick bite right away, do you? No, like most people you pull out your phone and Google them to find out what other people are saying: is this place worth checking out, or should it be avoided like a 14th century plague? Reviews can be a boon to any business. Even dental practices can benefit from positive testimonials and thoughts posted online. But how do you encourage satisfied patients to leave reviews?
What Should You Post On Social Media?
We’ve discussed the importance of maintaining an active presence on various social networking platforms several times now. So, you probably know that sharing your blogs is important, but what else can you share on social media? Can you share information about your office? What about a funny comic you found online? Understanding what to share and what not to share can be confusing. Fortunately, we have a few suggestions.
How Should You Handle Negative Reviews?
As a dentist and as a business owner, you need reviews and testimonials to tell potential clients why they should select you. However, that doesn’t mean every piece of feedback you receive will be positive. Hubspot recently featured a blog where 57 professionals offered advice on dealing with negative feedback. So, what does MDPM Consulting recommend for responding to less than happy people online? How should you handle negative reviews?
4 Reasons You Need An Active Social Media Presence
As a dentist and owner of a practice, you have a lot on your plate. In many cases, reaching out to patients online via social media is neglected. We understand why this happens, as all too often people simply don’t realize the importance of maintaining an active social media presence. However, by engaging with your patients online, you can net a number of benefits for your practice.