Put yourself in your patient’s shoe. You live in a community with a number of dentists available to see you. So, you hit up Google and then start visiting websites. You find one with a nice website, they promise excellent service and personalized care, but one thing is missing: reviews. You can’ find any for them, not even negative ones. Would you go to them? Odds are, you wouldn’t! You need reviews, but how do you get them?
Does Social Media Have An Impact On SEO?
Most businesses now operate one or more social networking pages. Doing so is seen as essential for communicating with patients. But does social media have an impact on SEO? Can having an active presence actually improve your rankings? Or is this mainly a tool to maintain communication with current patients and hopefully attract new leads?
Why Does Your Practice Need Reviews?
Your new website is live! It looks beautiful and is easy to navigate, you made sure it’s mobile friendly and you’ve also connected it to social media pages across different platforms. You’re ready to go! Only one thing, you appear to be missing reviews. No one has left a positive testimonial, or any of them at all, on your Google page or Facebook. No stars, nothing. Unfortunately, this can have the same impact as a bunch of negative ones. Why does your practice need reviews?
What Good Is Social Media?
Does your practice have a Facebook page? What about Instagram or Twitter? With so much going on in your office, you may begin to wonder what’s the purpose of a social media account? Well, being active on one or more social networking accounts can have benefits for your practice, from improving SEO to attracting new patients. Your social media can do a lot of good!
Let Your Reviews Make A Great First Impression
In our blog, we’ve often referred to your website as a patient’s first impression of you. Well, that may not be accurate. In reality, the first impression a consumer has of your practice would be reviews. Whether you’re 18 or 80, before scheduling an appointment or making a reservation, you probably check out what other people are saying about a business. Which means more than ever, you need to good reviews available.
What Can You Learn From #NuggsForCarter?
If you’re active on Twitter, did you happen to see your friends, family, and maybe even other businesses, retweeting a 16-year-old’s quest for a year’s supply of free nuggets? From Reno, NV, Carter Wilkerson tweeted Wendy’s Twitter account with a simple request: How many retweets would earn him a year of free nuggets? The company’s response, and the ensuing social media campaign, is a major lesson in client engagement.
Quiz: How Do I Encourage Feedback?
Feedback from your patients is vital, not only so you can understand what you’re doing right and what your office should try and improve, but also because online reviews are essential. After all, people usually turn to them when deciding between products or even when deciding which dental practice to schedule a visit with. How do you encourage feedback from your patients?
How Do You Improve SEO In Person?
When we talk about SEO, we often talk about going local: Targeting your community with online marketing techniques that address their needs and questions, making you one of the first results for a local search. While organic keyword placement, linking building, and other local techniques are valuable, what about face-to-face SEO? Of course, we don’t mean that you can directly impact rankings in person the same way keywords or link building can, but we do believe that poor customer service can end up having a negative impact on your rankings, even if you have solid SEO practices.
How Do You Write Social Media Statuses?
When you share content on various social networking sites, you don’t just add a link and call it a day. In addition to a photo or video in your post, you also need the status! This consists of one to three sentences about your post, why people should read it, and possibly some quick contact info. But since each social networking site is different, how do you write the status?
Interested In Trying Facebook Live?
We encourage our clients to embrace social media at their practice. There are multiple benefits to maintaining an active presence on one or more social networks, such as keeping in contact with your patients, keeping them informed about changes at your office, and even increasing the chance of people in your patients’ circles finding out about you. Once unique facet of social networking is Facebook Live. Interested in learn more about this relatively new feature?