Your new website is live! It looks beautiful and is easy to navigate, you made sure it’s mobile friendly and you’ve also connected it to social media pages across different platforms. You’re ready to go! Only one thing, you appear to be missing reviews. No one has left a positive testimonial, or any of them at all, on your Google page or Facebook. No stars, nothing. Unfortunately, this can have the same impact as a bunch of negative ones. Why does your practice need reviews?
The Impact of Positive Reviews
Before you visit a dentist, or even a restaurant or a store, what do you do first? Like most people, you look them up online. Typing their name in Google can usually yield a business page, which hours of operation and more pulled from their site. This also offers reviews. Now, if you see a number of positive reviews do you feel better about seeking out their services? The same goes for your patients. They want to see what other people think.
If you’re tempted to have staff members stuff positive testimonials into your business page of social media, know that Google can usually parse a genuine one from a fake one. Genuine, positive reviews can improve rankings and make people more likely to come through your door. Fake ones will do you no good and can actually impact your overall ranking negatively.
The Impact of Negative or No Reviews
Bad reviews, or no reviews, usually say the same thing: people are not happy with this place. This is why garnering positive ones is so valuable. Now, you don’t need to try and delete negative ones. Just respond courteously, inviting them to contact you to find a solution to their issue while also apologizing. You appear professional in the face of criticism, which helps your online reputation.
Have a Cup of Coffee on Us!
One way we’ve found to garner positive reviews is with our “Have a Cup of Coffee on Us” campaign. You offer a $5 Starbucks gift card in exchange for a positive testimonial. People tend to prefer guaranteed immediate rewards as opposed to drawings to potentialy win greater ones.
Do you have questions about gaining more positive reviews on Google My Business and on your social media pages? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at firstname.lastname@example.org, or give us a call at 972-781-8861!