Online technology and activities continue to change in ways that affect our daily lives and business practices; some of these changes have affected dental offices throughout the country. Beyond simply setting up a website for your practice, you can find that you need to keep up with shifting digital marketing strategies to make sure people can find you on Google and in other relevant spaces. MDPM Dental Marketing provides sustained support after your website is made live to help you grow your reach organically. One way we do so is by providing original, relevant site copy for blog posts and different pages. The links, keywords, and metadata we generate in making those posts give you several benefits concerning your ability to reach potential patients.

The improvements in AI-generating programs like ChatGPT may raise questions about the role computer-produced language can play in the medical field. Because these programs can generate longer content in the forms of blogs, essays, and website copy, you may have questions about their impact on digital marketing. For dental offices and other medical practices, there are risks to relying on automated writing. Accuracy issues can leave you vulnerable to false advertising, which can carry serious penalties as a healthcare provider. You also lose out on the ability to hone your writing to fit your specific practice and local audience. More generally, Google’s recent algorithm update raises concerns that less original, computer-generated content can negatively impact search engine optimization (SEO). Read More

What you say on your dental office’s website is certainly important. You can make potential patients feel welcomed even before they set foot in your office, and you can provide important information regarding your services and office policies that you want people to know. Of course, it is important to focus on more than just what you are sharing, as the quality of your site content can change the impressions you leave with patients and impact your ability to reach more people online.

Content that you share on your site is just one of several factors that can impact search engine optimization (SEO), which refers to efforts to raise the rankings of site links on Google and other search engines. The recent changes to Google’s core algorithm have changed how sites are being evaluated, which can be disruptive to your reach if you do not respond properly. This latest change can be an issue for sites that depend on low-quality writing, including the kind of content that is produced through generative AI content. MDPM Dental Marketing provides original, high quality content to avoid negative evaluations from Google’s algorithm and to make sure your practice is better represented by your website. Read More

Having a website is important for reaching more people in your community and growing your dental practice. With that said, what you do with your digital space will have a significant effect on the effectiveness of your online marketing efforts. Even if you have a well-made, modern site with great information, you need to think about how your platform can be optimized in a way that makes your links more likely to show up in the right Google searches.

MDPM Dental Marketing offers comprehensive support for the development and maintenance of your website. We can also provide ongoing support to boost your SEO—Search Engine Optimization—that makes links more appealing to Google and other search engines. One way to do this is through the creation of original, relevant site content. Consistently sharing posts relevant to your services and the office experience you provide can help people see the appeal in visiting your practice and help Google find more of your content to share with people searching for smile care in your area. Content can be an important part of a larger focus on organic SEO, which can help you see lasting value from your efforts to promote yourself online. Read More