If you’re not sure where to start when it comes to colors for your office decor and practice logo, this article is for you!
First of all, read your mission and/or vision statement, and consider the ideas behind your practice name and tagline.
What emotions do you want people to experience when they recognize your brand? Jot down some ideas. Then, match up the emotions with the appropriate color from the list below. Don’t let the actual color turn you off. When it comes to designing your office decor and logo, variations of the root color are perfectly acceptable.
Red – Energy, strength, determination, passion, power, love
Orange – Energy and happiness, joy, enthusiasm, fascination, creativity, determination, attraction, success, encouragement, stimulation
Yellow – Joy, happiness, intellect, energy
Green – Growth, harmony, freshness, fertility, safety
Blue – Stability, trust, loyalty, wisdom, confidence, intelligence, truth, faith, and these days, technology
Purple – Power, nobility, luxury, ambition, wisdom, dignity, independence, creativity, mystery, magic
White – Light, goodness, innocence, purity, virginity, perfection
Black – Power, elegance, formality, death, evil, mystery
Now, once you determine the best colors to convey your message, you’ll need to share the information with your interior decorator (this could be your wife, office manager, or an actual interior designer). Narrow down the actual shades you’ll use in your office decor, then talk with your marketing company or graphic designer about designing your brand.
This may seem like overkill, but a little time on the front end could seriously help in years to come. Colors that send the message you want to convey will appeal to the clients you want to attract. It’s that simple.
If you don’t have the time to invest in all this stuff, you need Modern Dental Practice Marketing. Your job is making patients smile. We’re in the business to make dentists smile. Give us a call today at 972-781-8861, and let’s talk about your marketing strategy.