If you’re not sure where to start when it comes to colors for your office decor and practice logo, this article is for you!

First of all, read your mission and/or vision statement, and consider the ideas behind your practice name and tagline.

What emotions do you want people to experience when they recognize your brand? Jot down some ideas. Then, match up the emotions with the appropriate color from the list below. Don’t let the actual color turn you off. When it comes to designing your office decor and logo, variations of the root color are perfectly acceptable.

Red – Energy, strength, determination, passion, power, love

Orange – Energy and happiness, joy, enthusiasm, fascination, creativity, determination, attraction, success, encouragement, stimulation

Yellow – Joy, happiness, intellect, energy

Green – Growth, harmony, freshness, fertility, safety

Blue – Stability, trust, loyalty, wisdom, confidence, intelligence, truth, faith, and these days, technology

Purple – Power, nobility, luxury, ambition, wisdom, dignity, independence, creativity, mystery, magic

White – Light, goodness, innocence, purity, virginity, perfection

Black – Power, elegance, formality, death, evil, mystery

Source: http://www.color-wheel-pro.com/color-meaning.html

Now, once you determine the best colors to convey your message, you’ll need to share the information with your interior decorator (this could be your wife, office manager, or an actual interior designer). Narrow down the actual shades you’ll use in your office decor, then talk with your marketing company or graphic designer about designing your brand. Read More