Have you ever asked yourself this question? As a dentist, you have a front office team to answer calls, speak with patients, and schedule appointments. Outside of your website, they are a potential client’s first encounter with your practice. With that in mind, how would you grade their performance? A solid front office team is an essential component to your success. You may even consider a secret shopper scenario to find out how you might improve patient experience at your office.
Right now, our client Dr. Patel is doing great. He has been nominated for Living Magazine’s 2016 Best of Readers’ Choice Award; his practice, Active Dental, is racking up a collection of great reviews; and his social media accounts are remaining very active. All of these items can help draw new patients and offer a potential SEO boost. So, what is Dr. Patel doing right? What methods can you incorporate into your own office?
The quick fix isn’t always the most effective route, but when it comes to local SEO, it’s all about knowing which actions to take to benefit your potential patient. If you’re a local business, local SEO is important to your online marketing strategy. Whether you focus on organic, paid, or content marketing, your website and online presence needs to be optimized locally. Your potential patients are within a certain proximity to your brick and mortar business. Ignoring local SEO is like running a practice without a postal address. Your patients will rarely be able to find you, and you probably won’t get any mail. Your business address is just as important online as it is offline. Read More
Have you had the opportunity to try our new social media kit? In January, we launched the MDPM Social Media Kit complimentary to our clients to help them boost their social media activity and engagement, in a fast, easy, and foolproof way. Now that we’ve had a chance to gauge interest and receive client feedback, we’re upping the ante in the coming quarter.
If you’re currently an MDPM client, be on the lookout for the new and improved April social media kit which will hit your inbox the last week of March. Not only will the kit be easier to download and use, it will be much more comprehensive, and the shareable content and images will be next level. Read on for details.
As always, we’re big fans of client feature Fridays! We have a chance to celebrate our hard work as a team bringing a new client’s website online. This week, we’re looking at Dr. Etasam Khan’s new website for his practice, Elevation Dental. The process was unique because not only did we build his site, but we are also helping him market a brand new practice!
A citation is a reference to your business online. What does this mean? Your name, address, and phone number (NAP) is your citation. Search engines use your NAP to determine the authority of your business online. These citations, however, do not need to be linked to your website to count. They just need to be accurate and consistent wherever they are listed. Not interesting enough to care? What if you lost nearly 75 percent of your potential customers because your business citation listings online were inaccurate, incorrect, or non-existent? A mere 20 percent of those customers raise your profits by quite a bit. Consider your online citation accuracy, and how you can update it. Read More
Recently, we encountered an unusual issue. We took on a new client who was transferring from another company. In response, the company, who offers local search and website services for dentists, refused to give the client access to their own Google+ page. They claimed they had the right to do this, as the Google+ page was their “intellectual property.” Is this true? No. That’s why we’re posting this blog today, to let you now that nothing could be further from the truth. So… who owns your Google+ page?
In recent years, the way we reach new potential clients has changed dramatically. More than ever, businesses and practices are depending on social media to reach out to people and provide a much-needed SEO boost. How do you accomplish this on a social networking site? How do you improve social media engagement?
At MDPM Consulting, we are always excited when clients debut their new websites. A lot of hard work from our writers, designers, and builders goes into every site. Typically, the website creation process takes between 8 and 12 weeks from start to launch. Not Dr. Shupack’s! From start to finish, Dr. Shupack’s website took only 1 week to create. Isn’t it beautiful?
I have been in the business of business development for over 20 years. It never ceases to amaze me when I hear business owners say “I get all my business from referrals.”
Years ago business owners may have been able to get away with relying on word-of-mouth referrals almost exclusively as a business development tactic. The internet has given people an unprecedented ability to check you out even after they get referred to your practice. The result is, you are missing out on referrals if you believe you don’t need a more comprehensive marketing plan. Read More
