A citation is a reference to your business online. What does this mean? Your name, address, and phone number (NAP) is your citation. Search engines use your NAP to determine the authority of your business online. These citations, however, do not need to be linked to your website to count. They just need to be accurate and consistent wherever they are listed. Not interesting enough to care? What if you lost nearly 75 percent of your potential customers because your business citation listings online were inaccurate, incorrect, or non-existent? A mere 20 percent of those customers raise your profits by quite a bit. Consider your online citation accuracy, and how you can update it. Read More
Who Owns My Google+ Page?
Recently, we encountered an unusual issue. We took on a new client who was transferring from another company. In response, the company, who offers local search and website services for dentists, refused to give the client access to their own Google+ page. They claimed they had the right to do this, as the Google+ page was their “intellectual property.” Is this true? No. That’s why we’re posting this blog today, to let you now that nothing could be further from the truth. So… who owns your Google+ page?
How Do You Improve Social Media Engagement?
In recent years, the way we reach new potential clients has changed dramatically. More than ever, businesses and practices are depending on social media to reach out to people and provide a much-needed SEO boost. How do you accomplish this on a social networking site? How do you improve social media engagement?
Dr. Bret Shupack At Alki Dental In Seattle, WA Is Live!
At MDPM Consulting, we are always excited when clients debut their new websites. A lot of hard work from our writers, designers, and builders goes into every site. Typically, the website creation process takes between 8 and 12 weeks from start to launch. Not Dr. Shupack’s! From start to finish, Dr. Shupack’s website took only 1 week to create. Isn’t it beautiful?
Referrals Are Not a Stand Alone Dental Marketing Tactic
I have been in the business of business development for over 20 years. It never ceases to amaze me when I hear business owners say “I get all my business from referrals.”
Years ago business owners may have been able to get away with relying on word-of-mouth referrals almost exclusively as a business development tactic. The internet has given people an unprecedented ability to check you out even after they get referred to your practice. The result is, you are missing out on referrals if you believe you don’t need a more comprehensive marketing plan. Read More
FAQs About Social Media And SEO
As a business owner, you want draw new clients to your business. To do so, you need to let people know what services you offer and show them that you are an expert in your field, someone they can trust for products and services. How do you accomplish this? Increasingly, people are turning to social networks to attract new leads and even help improve search engine optimization rankings. Do you have questions about social media and SEO?
Client Feature Friday
Each Friday, we feature a client who recently launched a new aspect of his or her web presence. Why? So that we can congratulate our valued clients on taking their websites to the next level and to show how we work with our clients to design and execute online marketing plans to fit their unique needs and reach their target audiences.
But, when is the right time to launch a website for your practice? For Tomball, Texas, dentist Dr. Ginger McElravy, the answer was in April of this year — 4 months before her practice, Spring Pearl Dental, opened its doors in early August.
Client Feature Friday
Every Friday, we like to showcase the beautiful and effective work that we do for our clients. Whether we’ve recently built their brand new site, or rebuilt/redesigned their previous one, we are always excited when a client’s website goes live!
One of the many things that set us apart from the competition is how closely we work and collaborate with our clients when building their online presences. After all, as a virtual extension of your practice, your website IS your practice in the online world. This week, we are proud to feature Dr. Arjang Naminik and the new site for Woodland Hills Dental Arts in Woodland Hills, CA. Read More
Client Feature Friday
Your website should be more than just attractive; it should convey your practice’s philosophy, and what sets you apart from the competition. With our clients, we accomplish both, in addition to optimizing their sites with original content and design/build elements.
In this week’s client feature, we take a look at a new addition to our expanding client base – Dr. Brent Cornelius of Keller, Texas.
Banking on a brighter future: Profile on Andres Bedoya of BBVA Compass
Last week, we announced that MDPM Consulting will join forces with the North Texas Hispanic Dental Association, MassMutual, BBVA Compass, and Optimal Economics Capital Partners at a business seminar geared toward dentists, CFOs, and industry controllers on Thursday, September 10, here in Dallas. MDPM Founder and CEO, Jill Nastasia, will discuss what online marketing can do for your dental practice. The evening — which includes dinner and a plethora of networking opportunities — is an exclusive event that you won’t want to miss. Only 50 seats are available for this free business seminar, so register online now!
Over the next few weeks, we’ll feature each of the event sponsors here on our blog. This week, we’d like to introduce Mr. Andres Bedoya, who is the business banking officer and vice president of the Dallas/Fort Worth market for BBVA Compass.
Mr. Bedoya is a business banking officer who has helped many business owners in the north central Texas area reach their financial goals. During his 16 years in business banking, Mr. Bedoya has provided many clients with customized solutions for their companies by listening to their individual needs. With a background in financial sales and an education from Cornell University, Pontificia Universidad Javeriana, and Universidad de San Buenaventura, Mr. Bedoya’s goal is to interpret your company’s aspirations and identify how BBVA Compass can help you meet your strategic goals.
Mr. Bedoya and the team at BBVA Compass understand that the healthcare industry has unique financial needs. At BBVA Compass, you’ll find expert financial partners who are ready to provide you with solutions tailored specifically for your hospital network, healthcare system, practice, or association. BBVA Compass Healthcare Solutions are designed to improve your cash flow, save time, and facilitate growth so that you can continue to put your patients and customers first.
Learn more about BBVA Compass solutions at www.BBVACompass.com.
This free business seminar on September 10 is the first in a four-part series that we invite all dentists, CFOs, and industry controllers to attend. Read more about the event, and register online here: marketing-dental-practice.eventbrite.com.
On behalf of MDPM Consulting, Mr. Bedoya/BBVA Compass, and the other sponsors, we can’t wait to see you there!