For kids, educators (and parents) everywhere, the summer is quickly coming to an end. Soon, school will begin again, and it will be back to “real life.” For most, this time of year means it’s time to buy school supplies and go back-to-school shopping. As a dentist or dental team member, it’s time to see the kiddos and the rest of the family in your office for their 6-month dental cleanings. But, how do you get the word out and encourage moms to make appointments while the kids are out of school?. You can run promotions or offer specials, of course! And, we have a few ideas to get you started. Read More
Does Social Media Impact SEO?
Once you’ve built your practice and debuted your new website you may think your marketing work is done. However, you could be ignoring a key component of a successful online marketing strategy: social media. Connecting with people via social networking sites can help SEO, improve reputations, and interest people who could potentially become future clients. How do you get started with social media?
Meet The MDPM Team: Kevin VanHorn
Because at MDPM Consulting we care about our clients, our entire team works hard to provide quality service for all of them. As a result, we like to put a face to our team members and recognize their hard work. Today, we’re featuring an interview with our newest intern, Kevin VanHorn. He is a Terry Scholar at University of Texas at Dallas, where he maintains a 4.0 GPA. He is also the roommate and BFF of one of our beloved former interns, Tyler Meyers. Kevin is a man of many talents, he plays banjo, writes fiction, creates original concept art, and is even programming a game with Unreal Engine. He’s also a big fan of League of Legends, No Man’s Sky, and the dangerous and unpredictable sport of disc golf. Kevin tackles a lot during his days here, assisting our clients and our team in a variety of tasks as our tech support.
What Can Dentists Learn From Pokémon Go?
Have you noticed a lot more kids and adults wandering around parks and fields with smartphones than usual? That’s thanks to a new game called Pokémon Go. If you aren’t familiar with it, the game is a free download for iPhone and Android that uses augmented reality to allow you to catch Pokémons in your town. The big benefit to this game is kids and adults are going outside, meeting other people at PokéStops, and attending events. So, what can you learn from this game?
Angie’s List Is Now Free
You may have come across Angie’s List. It’s a website where you can find home services like plumbing, HVAC, roofing, concrete, etc. However, the site itself remained behind a paywall of $40 per year until recently. Now that this website is free and open to the public, there are three major search engine optimization (SEO) factors you may want to consider. For instance, if you are a service provider that can use Angie’s List but haven’t been, you may want to start now. Read More
An Honest Talk About Online Reviews
Before the internet gave everyone a resounding voice, we had to trust that people in commercials and infomercials really were consumers and not actors; of course their praises were genuine and not paid for! In the digital age, however, everyone has access to real reviews by real people who have made a purchase and have something to say about it. In the digital age, online reviews are the new commercials, and rankings are the praise. In fact, the majority of modern consumers rely on online reviews before choosing a new product or service. Given their importance, garnering reviews and utilizing them to their fullest potential is one of the most important things you can do to grow your presence online, and in the real world. Read More
3 Ways To Improve Social Media Posts
We’ve discussed before how social media can impact SEO. What about how social media impacts current or potential clients? How do you create content that attracts likes and shares, and more importantly, makes it more likely for people to visit your practice? By understanding the psychology of social media, you can improve the content you post.
Our Kit Makes Social Media Engagement Easy
Since January 2016, we’ve been offering our social media kit and our clients are very pleased. In fact, Carrie, the Office Manager at Greenhaven Family Dental, recently said: “I like the monthly social media stuff that is sent. It is so easy to enter all of the posts and schedule them for Facebook for the month.” Many clients have reported that the kit makes social media engagement easy, and we’re proud of the results so far!
Why Citation Listings Matter To Local SEO
A major portion of Local SEO work is creating local business listings. A business listing is a profile found online with your business name, address, phone, and other miscellaneous information about your business. There are thousands of websites and directories where you can create listings. You may have already heard of the popular ones like Google Plus Local, Yelp, and Bing Local. Read More
Google Updates Google + Business Page Ranking Factors
Check out the updated help page entitled: Improve your local rankings on Google. Google went ahead and added more information on local ranking factors to the page, leveling it up. Prior to this update, there were about 5 paragraphs on the topic, but now there’s nearly double that, including more specific details. How does this affect your local SEO campaign? Read on to find out. Read More
