Feedback from your patients is vital, not only so you can understand what you’re doing right and what your office should try and improve, but also because online reviews are essential. After all, people usually turn to them when deciding between products or even when deciding which dental practice to schedule a visit with. How do you encourage feedback from your patients?
How Do You Improve SEO In Person?
When we talk about SEO, we often talk about going local: Targeting your community with online marketing techniques that address their needs and questions, making you one of the first results for a local search. While organic keyword placement, linking building, and other local techniques are valuable, what about face-to-face SEO? Of course, we don’t mean that you can directly impact rankings in person the same way keywords or link building can, but we do believe that poor customer service can end up having a negative impact on your rankings, even if you have solid SEO practices.
How Do You Write Social Media Statuses?
When you share content on various social networking sites, you don’t just add a link and call it a day. In addition to a photo or video in your post, you also need the status! This consists of one to three sentences about your post, why people should read it, and possibly some quick contact info. But since each social networking site is different, how do you write the status?
Interested In Trying Facebook Live?
We encourage our clients to embrace social media at their practice. There are multiple benefits to maintaining an active presence on one or more social networks, such as keeping in contact with your patients, keeping them informed about changes at your office, and even increasing the chance of people in your patients’ circles finding out about you. Once unique facet of social networking is Facebook Live. Interested in learn more about this relatively new feature?
How’s Your Community Involvement?
When you start an online marketing strategy, your keywords, social media presence, and blog posts are all geared towards your community. After all, local SEO is crucial for the success of any business, large or small. In addition to choosing the right keywords, you also need to become a fixture of a community. In doing so, word of mouth recommendations from people in your town can help spread the word about your office. But to become a fixture, you first need to become involved! How’s your community involvement? What can you do to take part?
What Should I Share On Social Media?
We’ve talked before about what a unique opportunity social media affords a dental practice. You can share blogs and all kinds of other important information. We often have clients ask about what they should share on social media. Does everything have to be dental related? What are the best topics to address on Facebook or Twitter? Should they have multiple platforms? In today’s blog, we’re going to answer a few of these common questions.
Can Dentists Use Facebook Live?
Have you ever had a notification pop-up your personal or practice Facebook page that said one of your followers or friends was live? For about a year now, Facebook has made a new app available to users. As a dentist, social media can be an excellent way of reaching out to your patients and hopefully, connecting with new leads. Can dentists use Facebook Live?
Are You Making The Most Out Of Social Media?
At this stage, you and most likely everyone you know has at least one social networking account. Social media has changed how we interact and keep up with friends and family. In addition, it has also made huge changes to how businesses, including dental practices, reach out to patients and attract new leads. Are you making the most out of social media? Can your presence on social networking sites boost your patient outreach and help grow your practice?
How Do You Request Reviews?
We’ve written in the past about garnering reviews. We know they’re important, but getting patients to take time out of their day and write one can be a difficult task. To accomplish this, we’ve often recommend incentives, such as our successful “Have a Cup of Coffee on Us” campaign. But what if you didn’t have to offer an incentive at all? Recently, we spoke with one of our clients, Dr. Amy Vlachakis, about her process. At Healthy Smiles Family Dentistry, they have over 70 reviews, all without offering incentives of any kind.
Why Do We Need Reviews?
You’ve completed your website and it looks great! Your copy is unique and addresses many of your potential patients’ questions or concerns. You have an active social media presence on several platforms. Your business pages are done and all your NAP (name, address, phone number) information is the same across the board. So, your online marketing strategy is off to a very strong start! However, you may have forgotten one key element: reviews. Why do you need reviews? What makes them so essential to your online marketing strategy?