When you start an online marketing strategy, your keywords, social media presence, and blog posts are all geared towards your community. After all, local SEO is crucial for the success of any business, large or small. In addition to choosing the right keywords, you also need to become a fixture of a community. In doing so, word of mouth recommendations from people in your town can help spread the word about your office. But to become a fixture, you first need to become involved! How’s your community involvement? What can you do to take part?
What Should I Share On Social Media?
We’ve talked before about what a unique opportunity social media affords a dental practice. You can share blogs and all kinds of other important information. We often have clients ask about what they should share on social media. Does everything have to be dental related? What are the best topics to address on Facebook or Twitter? Should they have multiple platforms? In today’s blog, we’re going to answer a few of these common questions.
Can Dentists Use Facebook Live?
Have you ever had a notification pop-up your personal or practice Facebook page that said one of your followers or friends was live? For about a year now, Facebook has made a new app available to users. As a dentist, social media can be an excellent way of reaching out to your patients and hopefully, connecting with new leads. Can dentists use Facebook Live?
Are You Making The Most Out Of Social Media?
At this stage, you and most likely everyone you know has at least one social networking account. Social media has changed how we interact and keep up with friends and family. In addition, it has also made huge changes to how businesses, including dental practices, reach out to patients and attract new leads. Are you making the most out of social media? Can your presence on social networking sites boost your patient outreach and help grow your practice?
How Do You Request Reviews?
We’ve written in the past about garnering reviews. We know they’re important, but getting patients to take time out of their day and write one can be a difficult task. To accomplish this, we’ve often recommend incentives, such as our successful “Have a Cup of Coffee on Us” campaign. But what if you didn’t have to offer an incentive at all? Recently, we spoke with one of our clients, Dr. Amy Vlachakis, about her process. At Healthy Smiles Family Dentistry, they have over 70 reviews, all without offering incentives of any kind.
Why Do We Need Reviews?
You’ve completed your website and it looks great! Your copy is unique and addresses many of your potential patients’ questions or concerns. You have an active social media presence on several platforms. Your business pages are done and all your NAP (name, address, phone number) information is the same across the board. So, your online marketing strategy is off to a very strong start! However, you may have forgotten one key element: reviews. Why do you need reviews? What makes them so essential to your online marketing strategy?
How Does Our Social Media Kit Work?
Social media has absolutely changed the face of online marketing. Suddenly, the emphasis is no longer on email blasts, newsletters, and mailers, although they still have their place! Now, we have access to a free platform from which we can reach out to patients and, hopefully, attract new ones in the process. Since many of our clients are simply too busy running their practice to operate their social networking accounts, we’ve created a kit to streamline the process. So…how does our social media kit work?
How to Build a Rapport Through Social Media
Let’s face it, most doctors and dentists aren’t the most savvy when it comes to navigating social media. Rather than risk making a blunder and damaging their brand, or leaving themselves open to negative comments and trolls, many choose to ignore it altogether. But social media is today’s TV and radio; it’s where most people get their information, so businesses need to learn how to become prominent online. The good news is that building a good and lasting rapport with patients on social media isn’t as tricky as it may seem. You may even be surprised at the level of brand loyalty such a rapport creates for your practice! Read More
5 Tips For Planning Your Social Media Strategy
Recently, Hubspot published a long list of stats regarding how to improve your reach on social media. As you know, we believe social media can help you better engage your patients and potentially attract new clients. In fact, we even offer our clients a free kit to assist with this. In today’s blog, we’re going to look at a few tips for planning your social media strategy.
Creating Content For The Social Media Age
We don’t consume information online the way we would in say, a book. We tend to skim. We tend to share without reading; and we tend to get bored with large blocks of text. So how do you create interesting content in the social media age? There are a few tips for making your content more friendly for modern users, including formatting, adding visual components, and finding out what your patients are interested in.