Category: Local SEO

How Does AI Search Affect Your Strategy?

ai search dallas txWhile Artificial Intelligence has certainly been on just about everyone’s radar over the last year, people may be focusing on the wrong thing. Many dentists are choosing to incorporate AI-generated content for their site’s copy, and even though it might seem speedy, it also might be ineffective. In addition, these programs can be a little loose with the truth, and as someone who works in healthcare, you need to be right all the time. But AI search is here to stay, and it’s important to know what the most popular search engines are looking to find.

Here at MDPM Dental Marketing, we know that human writers create copy that connects with other humans. Our team also understands that effective SEO in 2025 means keeping track of what Google and other search providers want to see, and that takes finding the right balance. If you’re ready to showcase your skills, start with tailored site copy that reflects who you are.

The way your patients find you is evolving. Find out more about shifts in SEO with MDPM Dental Marketing.

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Logo And SEO Work Together

logo and seo dallas txWhen you want to spearhead a successful digital marketing campaign, you need to find the right balance. There are a million different ways to reach people, but in the current oversaturated market, it can be tough to be able to stand out from your competition. For this reason, it’s important to design your logo and SEO process together, giving you the ability to create a tailored campaign that actually connects with your audience.

That’s why at MDPM Dental Marketing, our design and SEO teams work hand in hand to create quality strategies for oral health providers. We understand that each practice is different, with its own unique blend of personality and professionalism. Your digital marketing should reflect who you are as a provider, and build a sense of trust and community with your neighbors. A templated website and an outdated logo just simply aren’t enough these days to make the right first impression, so when it is time to make a change, give us a call.

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The Importance Of E-E-A-T In Your Content

e-e-a-t Dallas txWe all know that firsthand expertise gives valuable insight into a topic. Experience now plays also a pivotal role in reaching more patients through local Search Engine Optimization. This is because since 2022, Google has incorporated experience into their Search Quality Rater Guidelines in order to provide searchers with higher quality results. So how does this impact your approach to your practice’s marketing? Let’s dig in a little bit and explore the possibilities and limitations that come with the E-E-A-T guidelines.

With our team at MDPM Dental Marketing, you can navigate the ever-changing world of online interaction. We take time to keep our ears to the ground in the world of digital marketing, and that helps us to create quality custom content that generates engagement and increases rankings on search engine results pages. If your current online outreach strategy is just not getting the job done, take some time to talk to our team about improving your footprint. To find out more, give us a call today!

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Reaching More Patients With Quality SEO

reach more patients quality seo dallas txWhen you decided that you wanted to study dentistry, what drew you to it? We are willing to take a guess in that it probably had more to do with your desire to help people, rather than your drive to spend all of your time marketing. If you find that you are focusing a little too much on bringing patients to your door and a little less on helping them, it is time to talk to someone who understands the digital arena.

At MDPM Dental Marketing, we are here to help your dental practice succeed through crafting an effective online presence. Part of this is through search engine optimization, commonly called SEO, which helps your patients to reach your website more easily. After all, if you are struggling to remember the last time that you looked past the third or fourth result, you cannot expect that your patients will, either. Give us a call and schedule a free digital assessment to earn about ways to better your search engine rankings! Read More

Know Your Next Moves With SEO Analysis

your next moves dallas txWhen it comes to digital marketing, dentists can struggle to find the time for it all. If your practice has been struggling to bring in new clients, you could be moving in the wrong direction. With expert SEO (search engine optimization) analysis, you can better understand your next moves. This can help you to make better decisions when crafting your blog posts and site content, more effectively reaching your audience.

Take control of your online presence with quality SEO analysis from our team at MDPM Dental Marketing, and bring patients in for your more profitable procedures. Whether you want more dental implant patients or new orthodontic smiles, our team is here to help you reach the right people. By identifying your direction, you give yourself a solid foundation on which to build a patient base, and knowing your key demographics’ search tendencies can give you a leg up on your competitors. Talk to our team today about improving your SEO keywords and strategy to better fit the needs of your office. Read More

The Importance Of Locally Focused SEO

local SEO conceptYou want more than just a website that receives a high number of visitors. To ensure that your web presence actually supports your dental office, you need those visitors to be people in or near your community. After all, those who are not in relatively easy driving distance from you are less than likely to become patients! A smarter approach to digital marketing can help dental practices and other businesses that need to focus on their local reach. Through efforts to improve your local SEO, MDPM Dental Marketing can help you make sure that the people who are in or around your location are the ones who see your links. We do this in several ways. In addition to making sure your contact and location details are accurate in all spaces and included in the meta information read by Google’s algorithm, we can provide content that emphasizes where you are and who should see what you feature on your site. Read More

Local SEO Strategies For Dentists

When you look for a new business, do you just visit their location and walk in the door? Do you pick up a phone book and see what’s around? No, you don’t. No one does! Now, we use a search engine to see what’s in our area, and we make a decision rather quickly based on what sites come up and the impression we get from their websites. Often, these impressions only take a few seconds! To help ensure your office is one of the first to be seen when someone Googles a dental practice in your area, you need search engine optimization. Fortunately, the team at MDPM Dental Marketing offers local SEO for dentists that employs relevant and useful content following Google’s best practices criteria.

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Helping Your Dental Practice with Local Business Schema

Schema markup, or the information that appears on a search engine results page (SERP) when you Google a local business, helps people find what they’re looking for in their community. Google uses this information to help direct people – referred to as users – to quality businesses (and dental practices). For our clients, MDPM Dental Marketing follows Google’s guidelines for best practices to help ensure we provide optimal search engine optimization for dentists. When users look for a dentist in their community, we want Google to direct them to your dental practice’s website. But, how does Google use local business schema, and what information is it looking for to determine whether to put your website in search results?

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Giving Local SEO Efforts The Attention They Deserve

Google and other search engines can recognize when a user wants to find nearby services, and can adjust the links they provide accordingly. The efforts you make to ensure your links appear in local searches is referred to as local SEO. While many websites have little to worry about when it comes to local search rankings, your online marketing success can be closely tied to how effective you are at reaching people in and around your location. After all, people may appreciate the information you share online, but you can hardly expect someone to drive great distances for routine dental services! When working with dental offices, we make local SEO a priority in order to make you visible with the right people. Our goal as we build websites and maintain them with site content is to include information that leads to the most useful site traffic, rather than simply trying to raise your overall visits. Read More

Do You Know What Search Engines Look For When Ranking Links?

What will it take to make sure that people find your website when they search for a dental practice, or want to find information about dental health? You can safely assume that people who have questions for the internet will turn to a search engine, and Google will often be their first resort. In the past, links and keywords were heavily relied on by companies to help achieve better rankings. Over the years, search companies have made technical improvements that allow them to perform more sophisticated judgements, so that their users are gaining better information with their searches. One important aspect of what we do is make sure that your online presence is SEO-optimized to succeed today, so that Google and other search engines are giving your links higher ranks. With that said, we provide support in every area of online marketing by creating worthwhile content, offering support in website design, and providing technical support to make sure Google can easily evaluate your pages.  Read More