Month: November 2022

Can Your Website And Social Media Help Each Other?

Having a website for your dental office can help you reach more people, and it can give existing patients a good resource for contacting and keeping up with you. Many businesses will operate on different social media accounts to create these points of contact. Even if your practice seems to have little to gain from online activity, you can be surprised by how much having both can help you. In fact, the right overall approach to improve search engine optimization (SEO) and making more people in your area aware of your dental practice can rely on making sure these two channels actually work together to extend your digital reach!

With the aid of MDPM Dental Marketing, you benefit from experience in both social media and website marketing. As we work to boost your visibility online and make sure more potential patients learn about your practice and services, we can coordinate activities with social media and your website. That means making sure one is accessible from the other, and it also means using both strategically to share information and create more links that Google and other search engines can find and share. Read More

Have You Lost Your Google Business Reviews?

After previous issues with user suspensions, Google Business Profile is causing new headaches for small businesses as user reviews are being deleted. For a dental office or any other small business, these reviews hold significant value. They can have a meaningful effect on how ready someone is to trust in the care you offer and reach out for an appointment. Positive reviews can also make the digital space dedicated to your practice more attractive to the algorithm, which means your SEO enjoys a boost. This kind of unexpected issue can make the already challenging task of maintaining your visibility online even harder. Fortunately, when you have the right guidance and support, setbacks become easier to surmount and move past.

MDPM Dental Marketing provides support for the different channels of digital marketing your practice can pursue. One of those channels concerns the matter of reputation management. From helping you solicit more positive reviews from patients to supporting you when review deletions and other problems occur, we can help you see more benefits from being online. Read More

Website Features For Your Patients

What can you really expect from a website you create for your dental office? A well-made and modern site can make it easier for you to reach more people in your area, show up more frequently in the right online searches, and generally boost your visibility. Having the right features will also help you by making your site more useful to your current patients! Changing technology can affect different aspects of a person’s experience with your website. Upgrading or replacing an old site can mean providing a web presence that lets people address payment matters, schedule care, review wait times, and more!

MDPM Dental Marketing is ready to help you with different aspects of digital marketing and website support. As part of that support, we can help you do more with your site by using it as both a means of growing your practice and a welcome resource for the people who already rely on you for smile care. Beyond offering technical assistance, we can offer guidance on design choices that help you establish your brand, provide original content to reach more people, and help you take advantage of different social media platforms. Read More

What Your Website Says About Your Dental Office

How can you help someone looking for dental work in your area know what to expect from your practice and services? You can expect that many people seeking smile care near you will look for services online. This means the visibility and quality of your website can play a big role in both introducing you to potential patients and persuading them to make their appointment with you. A website that is outdated can have trouble with this—in addition to being harder to find, older pages with outdated and unattractive designs can leave a negative initial impression. Fortunately, MDPM Dental Marketing is ready to help you make the right updates to turn your digital presence into a strong asset for your practice!

Our digital marketing support can fully support you in your efforts to reach more people. Our focus on organic and locally targeted SEO can make you easier to find by people near you. Our support throughout the process of developing and designing your website can also ensure that you have the right features and the right look to present yourself professionally. Beyond just being nicer to look at, a site with the right design can help you convey more about who you are and what kind of care experience you provide. Read More