Make Effective Use Of Your Social Media Presence

Your online presence is more than just your website, though your website is definitely important. By creating and maintaining an effective social media presence, you can create a link with your patients that allows you to provide them with updates and information in spaces where they are regularly engaged. These accounts let you share new information, or let people know about a change in your office hours, but they also give you a chance to create a sense of connection. By sharing behind-the-scenes activity, and introducing people to your staff, you can establish a more personal relationship with your existing patients, and look more attractive to people in your area looking for a dental practice. Read More

Generate Referrals Internally With The Help Of Your Team

When you’re brainstorming ways to generate new leads and fill up your office’s appointment calendar, it can be easy to focus on the external: How are you marketing your practice? Are you using online marketing materials or print? Are you targeting the right audience with your marketing? When you focus externally, you can end up missing a huge opportunity internally. Your staff is one of your greatest assets when it comes to generating new leads. By pulling from your pool of existing patients, your team can easily generate new referrals internally. Read More

Special Client Feature: Robert M. Browne, DDS

Dr. Robert M. Browne, has been with us for almost three years. The website we set up for him at the end of 2015 helped him enjoy better visibility online, and provide an attractive introduction to prospective patients. Of course, as the years have passed, the standards for what is expected of a website have changed, and prospective patients can demand more of your online presence. We recently worked with Dr. Browne to create a brand new website for his practice, along with two microsites that will help him promote specific services he can provide to patients. By keeping up with changes in design and SEO standards, we can help you maintain a successful presence online! Read More

Build Your Consumer Community With Social

Social media present invaluable tools for businesses of any size. They are, essentially, platforms and marketplaces where your brand can freely associate with individuals. Depending on the nature of your business, you will have different goals for social media. While a social media influencer may wish to amass a large following, your social brand might focus on targeting a smaller collection of the right people. If you manage your social media channels well, you can build a consumer community that wants you to sell to them! Read More

Client Feature Friday: Village Baking Co.

Welcome to our favorite blogging day of the week: Client Feature Friday! Every Friday we take a look at one of our amazing clients. While most of our clients are in the dental industry, we also help other businesses with their website and search engine optimization strategies. In fact, the same online marketing strategies and design principles can work for multiple industries, even bakeries such Village Bakery Co.

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