Running a dental practice is its own job, independent of actually performing the functions of a dentist. It can be easy to get caught up in the minutiae of the job and miss out on the reason you got into dentistry in the first place. You don’t want to spend all of your time doing administrative work. That’s why practice management software is such a valuable tool. Practice management software can simplify and automate many of the day-to-day duties that you would otherwise have to do yourself. You may already be using this software for appointment reminders, patient records, and billing, but many of the available softwares can do so much more. Read More
Client Feature: CIDKC
We’re fortunate to have the opportunity to work with amazing clients from across the country. MDPM Consulting wouldn’t be what it is today without the excellent practices we service, so we like to spotlight our friends from time to time. Today on the blog, we’re giving a shoutout to Cosmetic and Implant Dentistry of Kansas City. CIDKC is a practice that is (as you could probably guess) based in Kansas City. It’s celebrating its one-year anniversary of being open on Monday! This practice has been a wonderful client that has built a following by staying active on social media. Read More
Make Effective Use Of Your Social Media Presence
Your online presence is more than just your website, though your website is definitely important. By creating and maintaining an effective social media presence, you can create a link with your patients that allows you to provide them with updates and information in spaces where they are regularly engaged. These accounts let you share new information, or let people know about a change in your office hours, but they also give you a chance to create a sense of connection. By sharing behind-the-scenes activity, and introducing people to your staff, you can establish a more personal relationship with your existing patients, and look more attractive to people in your area looking for a dental practice. Read More
Generate Referrals Internally With The Help Of Your Team
When you’re brainstorming ways to generate new leads and fill up your office’s appointment calendar, it can be easy to focus on the external: How are you marketing your practice? Are you using online marketing materials or print? Are you targeting the right audience with your marketing? When you focus externally, you can end up missing a huge opportunity internally. Your staff is one of your greatest assets when it comes to generating new leads. By pulling from your pool of existing patients, your team can easily generate new referrals internally. Read More
Special Client Feature: Robert M. Browne, DDS
Dr. Robert M. Browne, has been with us for almost three years. The website we set up for him at the end of 2015 helped him enjoy better visibility online, and provide an attractive introduction to prospective patients. Of course, as the years have passed, the standards for what is expected of a website have changed, and prospective patients can demand more of your online presence. We recently worked with Dr. Browne to create a brand new website for his practice, along with two microsites that will help him promote specific services he can provide to patients. By keeping up with changes in design and SEO standards, we can help you maintain a successful presence online! Read More
Build Your Consumer Community With Social
Social media present invaluable tools for businesses of any size. They are, essentially, platforms and marketplaces where your brand can freely associate with individuals. Depending on the nature of your business, you will have different goals for social media. While a social media influencer may wish to amass a large following, your social brand might focus on targeting a smaller collection of the right people. If you manage your social media channels well, you can build a consumer community that wants you to sell to them! Read More
Community Marketing Tips For Summer
A strong focus on dentistry and the services your office offers make up the bulk of your online marketing approach. However, to help local SEO and attract new leads, you also need to have a community focus as well. With summer finally here, there are a number of community events happening, especially as we near the Fourth of July. Let’s talk about community marketing tips for your practice!
Learn More About Our Cup Of Coffee Campaign!
Reviews are essential for your online marketing strategy, since Google factors them into rankings and people look for them before visiting a new business. However, sometimes trying to earn them can be difficult. Fortunately, we have a special campaign to help encourage new reviews from patients!
5 Steps To Keep Your Social Media Presence Active
Social media connects the world, allowing us to stay in contact with distant friends, share news, and for businesses, create a link with clients and customers (not to mention all the SEO benefits). As a dentist, you also benefit from keeping your social media presence active. Let’s look at a few easy steps for making the most of your social networking accounts!
Are You A Practice In Transition?
Have you recently purchased an existing dental practice? If so, you may find yourself in a unique situation: You want to maintain your current patient base, but you always want to grow and expand. In addition, you definitely want to put your own touch on the practice as well. Fortunately, we have the marketing experience to help you with transitioning a dental practice.
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