When people perform a search online for local dental care, they can find more than just a practice name and address. When a possible new patient finds you through Google, or another search engine, they can find online reviews that may affect their perception of you. Some may decide to peruse patient comments, while others may simply focus on an overall score associated with you and your practice. This can also be an issue for your social media, as your customer score can be easily viewed on your Facebook page. This can be a concern if you have negative reviews, or fake reviews, hurting your overall score. With that said, our reputation management strategies can help you keep your practice in good standing, and help you encourage patients to leave positive feedback online. This can mean that when people look for dental care, they can find positive information about you alongside your location and hours! Read More
How Do I Handle A Negative Review About My Practice?
While you may take a meticulous approach to managing the experience of each of your patients, negative reviews about your practice will still happen. Even the most proactive dental practices still have to address online criticism. And make no mistake, you should address it. Managing your online reputation is so important to the health of your practice. At this point, people trust an aggregate of positive online reviews almost as much as they trust first-hand reviews, so ignoring this facet of your business isn’t an option. Here’s how you can handle a negative review about your practice. Read More
Client Feature: Santa Rosa Oral Surgery
Above all else, websites are meant to be helpful. They’re a place where your clients can quickly find the information they need. That’s why site design and layout are so important. When you create your website map, you should have your users’ interests in mind. Our clients at Santa Rosa Oral Surgery make great use of their sitemap. They even incorporate the use of a microsite for information on dental implants to help funnel patients to the correct place. That’s why we’re giving a shout out to this week’s featured client: Santa Rosa Oral Surgery. Read More
Trouble On Social Media Can Hurt Your Business
When your pages are used effectively, your social media presence can help you grow your practice, share important information, and help patients feel connected to you and your staff. While you can benefit from your social media activity, your practice can also be hurt when controversial posts are made on your page, or by employees. When controversy leads to negative reviews on your page, and your overall score is lowered, potential patients can worry because all they see is a lowered rating. Talking with your employees about smart behavior online, and being prepared for social media issues that might hurt your customer ratings, can help you protect your practice. Read More
Is Your Practice Management Software Working For You?
Running a dental practice is its own job, independent of actually performing the functions of a dentist. It can be easy to get caught up in the minutiae of the job and miss out on the reason you got into dentistry in the first place. You don’t want to spend all of your time doing administrative work. That’s why practice management software is such a valuable tool. Practice management software can simplify and automate many of the day-to-day duties that you would otherwise have to do yourself. You may already be using this software for appointment reminders, patient records, and billing, but many of the available softwares can do so much more. Read More
Client Feature: CIDKC
We’re fortunate to have the opportunity to work with amazing clients from across the country. MDPM Consulting wouldn’t be what it is today without the excellent practices we service, so we like to spotlight our friends from time to time. Today on the blog, we’re giving a shoutout to Cosmetic and Implant Dentistry of Kansas City. CIDKC is a practice that is (as you could probably guess) based in Kansas City. It’s celebrating its one-year anniversary of being open on Monday! This practice has been a wonderful client that has built a following by staying active on social media. Read More
Make Effective Use Of Your Social Media Presence
Your online presence is more than just your website, though your website is definitely important. By creating and maintaining an effective social media presence, you can create a link with your patients that allows you to provide them with updates and information in spaces where they are regularly engaged. These accounts let you share new information, or let people know about a change in your office hours, but they also give you a chance to create a sense of connection. By sharing behind-the-scenes activity, and introducing people to your staff, you can establish a more personal relationship with your existing patients, and look more attractive to people in your area looking for a dental practice. Read More
Generate Referrals Internally With The Help Of Your Team
When you’re brainstorming ways to generate new leads and fill up your office’s appointment calendar, it can be easy to focus on the external: How are you marketing your practice? Are you using online marketing materials or print? Are you targeting the right audience with your marketing? When you focus externally, you can end up missing a huge opportunity internally. Your staff is one of your greatest assets when it comes to generating new leads. By pulling from your pool of existing patients, your team can easily generate new referrals internally. Read More
Special Client Feature: Robert M. Browne, DDS
Dr. Robert M. Browne, has been with us for almost three years. The website we set up for him at the end of 2015 helped him enjoy better visibility online, and provide an attractive introduction to prospective patients. Of course, as the years have passed, the standards for what is expected of a website have changed, and prospective patients can demand more of your online presence. We recently worked with Dr. Browne to create a brand new website for his practice, along with two microsites that will help him promote specific services he can provide to patients. By keeping up with changes in design and SEO standards, we can help you maintain a successful presence online! Read More
Build Your Consumer Community With Social
Social media present invaluable tools for businesses of any size. They are, essentially, platforms and marketplaces where your brand can freely associate with individuals. Depending on the nature of your business, you will have different goals for social media. While a social media influencer may wish to amass a large following, your social brand might focus on targeting a smaller collection of the right people. If you manage your social media channels well, you can build a consumer community that wants you to sell to them! Read More