A custom dental website not only looks great and offers optimal user experience (UX), but also provides an opportunity for us to build in SEO-rich content. But what goes into designing and creating your custom website? How much involvement will you have, and what steps do we take to ensure each webpage reflects your unique approach to dentistry? In today’s blog, MDPM Dental Marketing outlines each step of the design process, from the initial interview to your custom dental website’s debut.
Category: Website Design
Custom Website Or Template?
If you’ve ever binged a show on a streaming platform, you’ve likely seen more than one commercial for a company offering attractive websites for small businesses or individuals. They tout the simplicity of the process, and the slick final result. However, these are template websites. At MDPM Dental Marketing, our team does not offer templates, but instead creates custom options for our small business clients that provide a number of benefits, including better search engine optimization for popular sites like Google, Bing and Yahoo. Why should you consider a custom option for your dental practice? Well, we have a number of reasons!
How To Pair Your SEO Strategy With A Well-Designed Website
There are a lot of things that go well together. Peanut butter and jelly. Oreos and milk. Romeo and Juliet. Yin and yang. Rock and roll. So, when it comes to wanting your business to rank higher in search engine results pages, there is one aspect you should consider pairing with your SEO strategy. This thing is often overlooked, but it plays an important role in how your customers or clients perceive you. That thing? A well-designed website. If done correctly, visitors to your pages will not notice anything out of the ordinary. Everything will flow seamlessly. Let’s see how, like a hand in glove, they pair together.
Why Your Site Needs To Provide An Inclusive Web Design
With the right commitment to organic SEO, your website can hold incredible value for your dental practice. In the simplest terms, SEO improvements help you reach more people by raising your rank on Google and other search engines. A successful online marketing and SEO strategy can call for improvements to your site content, technical updates to your pages, or even the building of a brand new website. It can also be important to think about site design. If your website design is older, it can appear outdated and unappealing to people who visit. It can also be poorly suited for people who try to navigate your site while using a mobile device. These problems can hurt your SEO, and lead to negative first impressions with potential patients. With that said, there is an important additional reason to think about making an update – you may need to implement changes to make your site design more inclusive. An inclusive site design can ensure that more people who find your website can use it without difficulty. In addition to creating a better space for people with disabilities, maintaining an inclusive site design can protect you from a potential ADA lawsuit! Read More
Building The Right Website For Your Dental Practice
Online marketing has become increasingly crucial for businesses of all sizes, in all fields. For your dental practice, the right website can give you the ability to make yourself known to people in your area searching for oral health care. It also gives you a way to “introduce” yourself to people who have been referred to you by another doctor. Going without a digital platform today makes effectively invisible to many people, and limits your ability to interact with your current patients. In our work with dental offices throughout the country, we create custom websites that boast impressive technical features, as well as SEO-friendly content that makes practices easier to find on Google and other search engines. We can work with you through every step of the site creation process, and provide a website that lets your practice make the best first impression. We also provide ongoing support to boost the visibility of your links, and to help you take advantage of online reviews and social media marketing. Read More
When Is It Time To Replace Your Website?
Thanks to your website, many people will form a first impression of you, and your practice, before they ever set foot inside your dental office. After all, when an individual has a question about their oral health, or when they want to find a dental office near them, they almost certainly turn to the internet for help. Is your site making a first impression you would be proud of, or does it suffer by comparison to websites that competing practices host? For the sake of your online marketing success, you need to pay attention to the life cycle of your site. After three years, your digital presence can appear outdated, it can lack important SEO features, and it may run poorly compared to newer sites. We regularly help our clients, like Dr. Gregory Wright, when they need a new website. We are also ready to help new clients who want to replace their previous page, create a site for a new practice, or establish a microsite to help them focus on a particular area of dental care! Read More
Putting The Wrong Images On Your Site Can Have Consequences
So you have a visitor to one of your webpages…what happens next? Capturing someone’s attention is important, but there is no guarantee that this person will set up an appointment with your practice just because they found your website. While you should be concerned about the quality of the content you share, you also need to think about how it is presented. Images break up text, and ensure readers are less likely to lose interest. With that said, finding the right pictures can be more difficult than it seems. If your photos are acquired inappropriately, you can be liable for copyright violations that can become costly!
We provide properly sourced images for your posts, so you do not have to worry about this issue. We also take care to provide digital content that is SEO-friendly and engaging, so your posts are more likely to motivate someone to schedule an appointment with you! Read More
The Relationship Between Your Site Design And Your Practice
Any extension of your practice is a reflection of your practice. You want your waiting area to be inviting, and you should make sure the reminders you send to patients are eye-catching, easy to read, and friendly in tone. Are you putting that same thought into the design of your website? If someone finds you on Google, and feels unsure about you because your pages appear out of date or unattractive, you can lose out on a potential patient. We can help you make important changes to your website in order to make a better first impression! Our goal is to do more than just make your pages more attractive, though that is certainly a priority. We also understand the importance of designing with SEO factors in mind, and the need to make your services and expertise clear to potential patients through your design. Read More
Client Feature: Robert M. Browne DDS
It’s Friday, which means we want to give a special shoutout to one of our clients. We love hearing and sharing the success stories of dental practices across the country, and we’re always excited to share new tips for what you could be doing to help your practice grow. Today we’re featuring Robert M. Browne DDS, a practice in Prairie Village, KS. Dr. Browne’s use of microsites in addition to his main website help him stay organized and drive traffic to the right places. When your potential patients can quickly find the information they want, they’ll be happy and more likely to act. Read More