On Thursday, October 10 and Friday, October 11, the Kay Bailey Hutchinson Convention Center in Dallas will host this year’s Southwest Dental Conference. For these two days, the region’s experts in the dental field will provide exciting educational opportunities, and vendors can provide you with information on new dental technology, and resources to support your practice. You can also take advantage of your free time to explore Dallas, and enjoy its many cultural and entertainment offerings. Our office is particularly excited for this year’s conference, as it is taking place in our backyard! We are encouraging our clients to reach out to us if they plan to be in the area and would like to arrange in-person meetings. In between your workshops and courses, networking opportunities, and conversations with vendors, you can come away from the conference excited to make changes to your practice in 2020. During a special in-person meeting, we can help you understand how smart SEO strategies, and the right website content, can make these goals more attainable! Read More
Category: Dental Marketing
We Can Help You Use Facebook To Better Promote Your Practice
You can safely assume that people in your area will go online to search for nearby dental practices. With the right website, and the right approach to SEO, you can count on more people finding you online. With our help, you can start attracting more patients thanks to a revitalized digital presence, engaging site content, and our reputation management efforts. In order to truly raise your profile online, we can also help you make the most of your social media activity. Having a Facebook page for your practice can give you a new channel for communicating with your patients, as well as a new resource for connecting with new people. While it is common for small businesses to create profiles, many see limited benefits because they are not taking the right approach to social media. We can offer insights, help with understanding social media metrics, and even by providing you with posts that are designed for wide appeal! Read More
We Can Provide Important Support For Seasonal Marketing
Seasonal marketing efforts can be effective at stimulating patient interest at a time when your practice might have fewer appointments scheduled. It can also help you make sure a promotion is widely seen, so that it can have the desired effect of helping you promote yourself. You can safely assume that when it comes to an effective seasonal marketing strategy, timing can be critical. As part of our commitment to help you maintain better SEO through smart website management, we can provide support for your seasonal marketing! That can mean spreading the word on your website and social media platforms about ongoing patient specials, but it can also mean making sure that important information is shared at the right time. As part of our commitment to online marketing, we can provide end-of-year updates for your patients about the importance of using dental benefits that expire at the end of the year. In fact, we can even produce a special insurance reminder packet you can rely on to make this information clear, and readily available to people who come to your practice. Read More
How We Help Dental Offices Promote A Specific Focus
The right efforts to promote your practice online should lead to the right people finding your website. When we work with clients, we focus on organic SEO efforts that have a better local reach. After all, a visitor to your website from halfway across the country is not likely to set an appointment with you! Our targeted efforts are about more than just geography. For instance, we have a new client, Dr. Steve Brown, whose practice focuses on dental implant work. Rather than push general dental topics, we make sure all of his site’s content is targeting people who would be interested in addressing tooth loss. If your practice has a specific focus, we can tailor your SEO experience in order to help you reach the right people! Read More
Social Media Ideas for National Children’s Dental Health Month
February is National Children’s Dental Health Month, a time to take stock of how your youngest patients are caring for their teeth. As someone who manages a practice, you know how important children’s dental health is. Good habits and experiences with a dentist can build a lifetime of healthy teeth and gums. This is the perfect time to promote children’s dental health on any and all of your social media channels. That’s why, in today’s blog, we offer some helpful ideas to engage your audience with this important topic. Read More
It’s Time to Celebrate Your Practice
Managing a dental practice takes time and resources. It is, after all, a business. However, just because your dental practice has to function as a business, doesn’t mean you have to lose your sense of personality! Case in point: Celebrating milestones. As a person, when something good happens to you, you celebrate it. You let others know so that they can share your joy and enthusiasm. When something good happens to your dental practice (like winning an award), or you reach a milestone (like a practice anniversary or in-office birthday), you should celebrate it and share the news with your following! People like seeing the personal side of your business. Read More
How to Capitalize on “Back to School” in Your Dental Office
For kids, educators (and parents) everywhere, the summer is quickly coming to an end. Soon, school will begin again, and it will be back to “real life.” For most, this time of year means it’s time to buy school supplies and go back-to-school shopping. As a dentist or dental team member, it’s time to see the kiddos and the rest of the family in your office for their 6-month dental cleanings. But, how do you get the word out and encourage moms to make appointments while the kids are out of school?. You can run promotions or offer specials, of course! And, we have a few ideas to get you started. Read More
Client Feature Friday
Every Friday, we like to showcase the beautiful and effective work that we do for our clients. Whether we’ve recently built their brand new site, or rebuilt/redesigned their previous one, we are always excited when a client’s website goes live!
One of the many things that set us apart from the competition is how closely we work and collaborate with our clients when building their online presences. After all, as a virtual extension of your practice, your website IS your practice in the online world. This week, we are proud to feature Dr. Arjang Naminik and the new site for Woodland Hills Dental Arts in Woodland Hills, CA. Read More
Banking on a brighter future: Profile on Andres Bedoya of BBVA Compass
Last week, we announced that MDPM Consulting will join forces with the North Texas Hispanic Dental Association, MassMutual, BBVA Compass, and Optimal Economics Capital Partners at a business seminar geared toward dentists, CFOs, and industry controllers on Thursday, September 10, here in Dallas. MDPM Founder and CEO, Jill Nastasia, will discuss what online marketing can do for your dental practice. The evening — which includes dinner and a plethora of networking opportunities — is an exclusive event that you won’t want to miss. Only 50 seats are available for this free business seminar, so register online now!
Over the next few weeks, we’ll feature each of the event sponsors here on our blog. This week, we’d like to introduce Mr. Andres Bedoya, who is the business banking officer and vice president of the Dallas/Fort Worth market for BBVA Compass.
Mr. Bedoya is a business banking officer who has helped many business owners in the north central Texas area reach their financial goals. During his 16 years in business banking, Mr. Bedoya has provided many clients with customized solutions for their companies by listening to their individual needs. With a background in financial sales and an education from Cornell University, Pontificia Universidad Javeriana, and Universidad de San Buenaventura, Mr. Bedoya’s goal is to interpret your company’s aspirations and identify how BBVA Compass can help you meet your strategic goals.
Mr. Bedoya and the team at BBVA Compass understand that the healthcare industry has unique financial needs. At BBVA Compass, you’ll find expert financial partners who are ready to provide you with solutions tailored specifically for your hospital network, healthcare system, practice, or association. BBVA Compass Healthcare Solutions are designed to improve your cash flow, save time, and facilitate growth so that you can continue to put your patients and customers first.
Learn more about BBVA Compass solutions at www.BBVACompass.com.
This free business seminar on September 10 is the first in a four-part series that we invite all dentists, CFOs, and industry controllers to attend. Read more about the event, and register online here: marketing-dental-practice.eventbrite.com.
On behalf of MDPM Consulting, Mr. Bedoya/BBVA Compass, and the other sponsors, we can’t wait to see you there!
Cause Marketing for Dental Practices
Today’s dental practice owner is faced with a number of challenges. You wear several hats as a business owner — an entrepreneur as well as a dentist or dental specialist. It is a real challenge to be all of these things at once, which can result in something slipping.
The area that slips is typically the execution of your marketing plan. The problem is this: without an effective marketing plan being executed consistently throughout the year, you will struggle to maintain a steady flow of new patient acquisitions and maybe even to retain the patients you already have.
There is an even bigger problem you face. Nowadays, even when you do all of the right things with your marketing plan — and stay on top of executing your plan — you will still struggle to grow your practice.
The main reason for this is that consumers (potential patients) are overloaded with information and give their attention to only the things that are important to them.
Your challenge is to get and keep their attention.
Assertion
One of the most effective ways to capture and retain the attention of your audience is to appeal to the things they are interested in. In many cases, dentistry is not what they are interested in, even when they need it the most.
The reality is that people have passions — things they connect with on an emotional level. It is through these passions that you will find your most successful dental marketing campaigns. One type of passion is the support of social causes on either a global or a local level. Cause marketing is the way to align your dental practice with the causes being supported by the audience you are trying to reach. Read More