Are you sure you’re covered? Your website is like your digital front door, and just like with your real one, you need to make sure that everyone can get in. While providers often focus on the design elements of a new site, it’s important to remember that functionality is key to a positive experience. For some people, that fancy animation or element could be tough to deal with.
So, if you’re not sure that you’ve got an ADA compliant site, ask MDPM Dental Marketing. We can perform a review of your pages to see where you stand, and if something needs to be reworked, we’re here for that, too.
Your leads need to be able to use your website easily. Take steps toward a fully ADA compliant digital footprint with MDPM Dental Marketing.
How Does Site Accessibility Impact You?
When you’re a dental professional, you’re at a unique intersection between provider and small business. For both of those aspects of your work, you need a website that’s fully ADA compliant. Because in recent years, a fair number of small businesses have become the targets of lawsuits for not adhering to Web Content Accessibility Guidelines.
The goal of web accessibility is to ensure that people with disabilities have the chance to interact with your marketing materials. That not only helps them as the consumer, but also you as the business, so it’s worth taking a look at your site to see how it’s doing. If you haven’t performed a content compliance review in a while you’re due for a checkup.
Technical And Functional Requirements For ADA Compliance
There is a wide range of requirements to meet in order to be a fully ADA compliant website, and that’s a tough thing for many providers to navigate. We’re here to help when you feel overwhelmed about your digital marketing needs. Here are some things to keep in mind:
- Keyboard Navigation: Every page of your site should be navigable only using the keyboard.
- Alt Text: It’s important. Make sure that each image contains accurate alt text.
- Color Contrast: Some color combinations are tough for people with vision impairment to read.
- Closed Captioning: If you’ve got videos, they need captions, and optimally, a text transcript.
Maintain ADA Website Compliance With MDPM
If you have questions about your site’s ADA compliance, talk with a marketing team that understands the details. Give us a call and we can perform an ADA review to see how you’re doing.
Call MDPM Dental Marketing today.