Month: May 2023

Analytics Support And Dental Marketing

website traffic conceptYour dental office can benefit from your website in many ways. Better functionality has made sites more effective at helping patients make payments, schedule appointments, and ask questions. The right SEO efforts can help you make sure that people know what your practice can do for them while highlighting certain services you prefer to provide. For dental practices that want to see more value from their digital presence, the right insight into website activity can be vital.

MDPM Dental Marketing is moving to Google Analytics 4 (GA4) a new tool provided by Google to evaluate the traffic to your pages. We keep up with new tools and trends because we understand how important good data is to an effective marketing plan. Not only do we keep up with your site activity, we can also help you understand the data we collect. This helps you confirm that you are seeing the right benefits from your website, and it can make it easier to determine when changes to your online presence or activity might be beneficial. Read More

Will New Search Engine Features Affect Your Reach?

search engine conceptBoth Bing and Google now provide access to AI-assisted online searches. While Google’s Bard program is still being rolled out and only available to some, these shifts to AI searches suggest that big changes are coming to the way we search information online. Not all websites will experience these changes to the same degree, just as not all businesses depend on their websites to the same degree. With that said, it is safe to assume that any business that wants to market itself and connect with new people will need to have some presence online. Is AI-enabled searching going to leave you without a way to reach people who could become patients at your practice?

MDPM Dental Marketing has years of experience assisting dental offices who are trying to reach more people through digital spaces. We provide help with website building, design, and maintenance. We also provide assistance with reputation management, social media, and site content in order to grow your reach. Through these different forms of support, and thanks to our continued research into changing online trends and developments, we can help you stay visible even as big changes affect the worlds of SEO and marketing. Read More

Should I Pay For Better Google Placement?

SEO conceptBetter Google placement is not the only way to make sure people find your dental office, but it is an important one. Many potential patients can be counted on to use the search engine to see who provides oral health care near them, and your ranking on SERPs (search engine results pages) can be crucial to reaching them. With that in mind, you may feel that your best shot at filling out your appointment book lies in purchasing space among Google’s sponsored posts. Can doing so help you rocket to the top of the right search queries and bring more people to your website? There are advantages to paid SEO (search engine optimization), but without the right guidance, you may end up spending more and gaining less in the long term.

MDPM Dental Marketing provides long-term SEO support that includes help with the design and maintenance of your website, the creation of original content, and more efforts at fostering sustainable and organic growth. Through a better long-term strategy, it is easier to keep your reach extended and have more impact from online marketing. With that said, we can work with you on including paid SEO as part of that long-term plan to support your practice. Read More

The Risks Of Using AI Content For Dental Copy

SEO and site copy conceptOnline technology and activities continue to change in ways that affect our daily lives and business practices; some of these changes have affected dental offices throughout the country. Beyond simply setting up a website for your practice, you can find that you need to keep up with shifting digital marketing strategies to make sure people can find you on Google and in other relevant spaces. MDPM Dental Marketing provides sustained support after your website is made live to help you grow your reach organically. One way we do so is by providing original, relevant site copy for blog posts and different pages. The links, keywords, and metadata we generate in making those posts give you several benefits concerning your ability to reach potential patients.

The improvements in AI-generating programs like ChatGPT may raise questions about the role computer-produced language can play in the medical field. Because these programs can generate longer content in the forms of blogs, essays, and website copy, you may have questions about their impact on digital marketing. For dental offices and other medical practices, there are risks to relying on automated writing. Accuracy issues can leave you vulnerable to false advertising, which can carry serious penalties as a healthcare provider. You also lose out on the ability to hone your writing to fit your specific practice and local audience. More generally, Google’s recent algorithm update raises concerns that less original, computer-generated content can negatively impact search engine optimization (SEO). Read More