Given the prevalence of Google in our information-seeking pursuits, your digital marketing strategies need to focus on performing well on the search engine giant. Search Engine Optimization (SEO) is an ever-evolving field within digital marketing, and your dental practice’s marketing is well-served to take it seriously. At its core, SEO is all about having your website come up near the top of the results when someone searches for a topic related to you. There are myriad factors that influence your rankings, but relatively recently, Google has started updating its algorithm to add more weight to page experience, which is a metric that judges a user’s experience on your website. While learning about page experience and SEO can be complex and often filled with marketing jargon, MDPM Dental Marketing is here to break down these concepts, so you will understand why your dental practice’s marketing efforts must consider these concepts in its strategy.
A major hallmark of the internet of the past decade — if not longer — is communication. More specifically, two communication types: connecting with others and maintaining interactions are not only important but also expected. Social media is the primary medium for cultivating this communicative process and despite significant criticisms, it is here to stay. Much of our news consumption and general information gathering now comes from social media platforms. Major journalistic entities share articles in this public sphere, and major brands take advantage of the opportunity to engage in dialogue with their customers. We even see websites writing about these interactions, creating an ongoing cycle. No matter how you may feel about social media, it is undeniable that people use it daily and put a lot of stock in it. Because of this ubiquity, it is an essential tool for digital marketing.
At MDPM Dental Marketing we have the experience to not only help you set up your social media presence but also maintain and grow it. We can fully integrate these platforms into your larger digital marketing plan, allowing the components to work together, maximizing your ROI, and gaining new patients for your practice. While we are fully equipped to handle all of your social media needs, we believe it is essential for you to understand its marketing importance and the benefits it can provide to your practice.
It’s easy to make planning for marketing and social media content strategy a lot more difficult than it needs to be. You can over analyze data and hunt for some sort of optimized trend to point you in the right direction, or you can just look at the calendar. The seasons of the year dictate what happens in people’s lives, and that dictates how you should be marketing to them. We’re entering a season of holidays and the end of the dental insurance year, so how are you planning on marketing to your patients? Read More
As a dentist and as a business owner, you need reviews and testimonials to tell potential clients why they should select you. However, that doesn’t mean every piece of feedback you receive will be positive. Hubspot recently featured a blog where 57 professionals offered advice on dealing with negative feedback. So, what does MDPM Consulting recommend for responding to less than happy people online? How should you handle negative reviews?
As a dentist and owner of a practice, you have a lot on your plate. In many cases, reaching out to patients online via social media is neglected. We understand why this happens, as all too often people simply don’t realize the importance of maintaining an active social media presence. However, by engaging with your patients online, you can net a number of benefits for your practice.
We’ve discussed in our blogs the importance of accurate and positive testimonials. They can help improve rankings and improve your reputation, making people in your community much more likely to seek out your services. However, there are quite a few options online for your patients to leave their thoughts and experiences, such as Yelp. Does Yelp offer the same benefits as Google? Which one is the better option for leaving reviews?
For many professionals, social media can be a confusing issue. How often should you post? Will more accounts on multiple platforms help? Finally, the one question we’ve received quite a bit recently: When should you use hashtags? The best ways to use them will differ depending on what platform you use.
Have you recently noticed your Google reviews aren’t showing up? We understand that motivating patients to leave their thoughts can be difficult, so to see testimonials essentially disappear can be very frustrating. In fact, we recently had a client complain to us about seeing Google reviews filtered out. What happened to them? What can be done to avoid having your Google reviews filtered?
According to a study released by Digital Intelligence Today, 92 percent of consumers trust their peers over a brand when it comes to services or products. That means if you have a poor reputation, people are less likely to seek your services, even if your SEO, search engine optimization, and your social media strategy are both solid. So, how do you start building a positive online reputation? What can you do to make your patients more likely to visit you and recommend you to their friends and family?
We’ve discussed how reviews can have a positive impact on your search engine optimization, or SEO. In fact, we’ve discussed different ways to encourage people to leave testimonials about their experiences at your office, such as offering promotions or asking satisfied patients to leave their thoughts. However, there are quite a few sites that you and your patients can choose to post on. Which review site should you use?