How Can Dentists Use LinkedIn for Marketing?

With more than 200 million users worldwide, 1 million of which are healthcare professionals, and 1.5 million active groups, LinkedIn is an invaluable social media tool for your practice. LinkedIn isn’t particularly glamorous like Pinterest or Instagram, nor does it have the high patient engagement factor like Facebook and Twitter. Even so, the site offers excellent opportunities to connect with other dental professionals.

Step 1: Create or Update

If you haven’t yet created a LinkedIn profile, do so now. Otherwise, verify that all information on your profile is current. Fill out as many sections as possible, including professional memberships, honors, nonprofit involvement, and published articles, if applicable. A robust, keyword-rich profile will appear more frequently in user searches. Follow interesting and relevant companies, fellow dental professionals, and nonprofits, and subscribe to their updates. I suggest Dental Economics, the ADA, and MDPM Consulting, for starters.

Step 2: Join in the Conversation

Join and participate in group discussions to connect with professionals by specialty, associations, and geographic area. Ask and answer questions, and share content that will intrigue and engage other group members. Most LinkedIn groups have private job postings that non-members cannot view, giving you an edge in your career progress. LinkedIn allows you to join as many as 50 groups, so choose wisely.

Step 3: Build Your Network

Each additional contact opens up new opportunities and greater visibility. Don’t limit your contact list to professionals. Import your contacts from your email and other social media networks, then add coworkers, friends, peers, and partners. Most group members are more than willing to add fellow professionals to their own network.

Step 4: Sharing Is Caring

When sharing content, focus on quality over quantity. Yes, you want to increase your visibility, but not with shameless self-promotion. It’s give and take. When someone posts content that interests or intrigues you, share it with others. Content should be relevant and fresh, a good mix of original and shared media. Unlike Facebook and Twitter, LinkedIn content should be strictly professional. Leave witty anecdotes, memes, and personal beliefs for your personal social media profiles.

Step 5: Drive Traffic

Showcase your best blogs and articles on your LinkedIn profile and in your groups. Your “best” blog posts on LinkedIn will appeal to other professionals. Another dentist probably wouldn’t see the value in an article about the importance of flossing, unless of course it happens to be part of a recent study. Find out what works best by test driving different copy, pictures, and titles and comparing the number of views.

About Jill: Jill Nastasia, CEO and Director of Business Development at MDPM, is a woman on a mission. To connect with Jill, contact her at 972-781-8861, or send her an email.

Countdown to Hinman 2014: Will We See You There?

Yes, I’m really this excited.

Jill and I are thrilled to attend the 102nd Annual Thomas P. Hinman Dental Meeting in Atlanta, GA next week. Although we’ve opted not to rent a booth this year, I’d like to personally extend an invitation to connect with us and schedule an appointment time. We can discuss the latest and greatest in social media, blogging, and digital marketing for your practice, and we’ll answer your questions about creating a strong online presence that strengthens your relationship with new and existing patients.

By the way, have you checked the Dental Junkie events calendar lately? We’ve added over 70 events from now through the end of 2014, with hundreds more soon to be posted. You’ll find dental conferences, annual sessions, expos, CE opportunities, and workshops from across the country—nay, the world!

It’s nearly impossible to say what I’m most excited about, but these are my top 10 courses and special events picks for the 2014 Hinman meeting:

No. 1: Speakers. So Many Speakers.

Previous years’ speakers have been nothing short of fascinating, and I’m sure the latest crop won’t disappoint. Dr. Anthony Cardoza will be on hand to discuss forensic dentistry, and I’ll be interested to hear from local practitioner Dr. Jimmy Eubank as he shares insights into restorative dentistry and occlusion. Dr. Mark Hyman always has interesting things to say about motivation and team building, and Dr. John Svirsky may very well blow your mind with his discussion of oral pathology. Dr. Svirsky rocks a bowtie like nobody’s business, and it’s obvious from his speaker photo that this is a man who gets very excited about oral pathology.

No. 2: Creating Vision and Value for Patients

In this post, I pointed out that one of our clients’ biggest challenges is marketing to cost-conscious patients at a time when many view preventive care as elective. Imtiaz Manji discusses the power of dentistry to effect positive changes in patients’ lives, both clinically and socially. Manji emphasizes the need to create a unique vision that encompasses their needs as patients, people, and consumers. Course Th303, 3/27/2014, 8am – 11am

No. 3: The Exhibit Hall

I could (and probably will) spend hours perusing the exhibits. The Exhibit Hall features charity events, food, charging stations, vendors, table clinics, and thousands of people who share your passion for all things dental. New this year is the “Dentists Only” session. On March 27, from 9am – 11am, attendance will be limited to dentists only. Plan ahead with the interactive 2014 Exhibit Hall map, which you’ll find here.

No. 4: Health and Wellness Track

Can’t decide on your courses? Opt for a track, which is something of an all-inclusive program comprised of several speakers and workshops. Altogether, you’ll hear from five speakers, each with an hour-long discussion of topics to include oral cancer, patient medication safety, longevity, cardiovascular disease, and the effects of lifestyle on chronic illnesses. Course Sa270, 3/29/2014, 8:30am – 3pm

No. 5: Networking Reception and Panel Discussion With Women Dentists

As a woman, mother, and business owner, I understand the importance of balancing family life and work. Panel members will discuss practice management, career advancement, and what it means to be a woman and a dentist. Course Sa411, 3/29/2014, 12pm – 1:30pm

No. 6: 21st Century Dentures: New Ideas, Techniques, and Technology

Baby Boomers are more knowledgeable about personal oral health than their predecessors, and they’ll no doubt seek out the best treatments and care. Dr. Joseph Massad shares his thoughts on improved impression techniques, occlusal schemes, and jaw relationship recording. Course Sa373, 3/29/2014, 1:30pm – 4:30pm

No. 7: The Fun Way to Proficiency With Digital Dental Photography

Who wouldn’t want the chance to become the Ansel Adams of intraoral photography? Dr. Mark Kleive leads a hands-on workshop for capturing images that improve communication between your team and your patients. Role-playing abounds. Course Sa164, 3/29/2014, 9:30am – 12:30pm

No. 8: Ask and Ye Shall Receive! The Art of Getting to “Yes”

In last week’s post, I touched on the benefits of internal marketing for case acceptance and patient referrals. In this course, Dr. Mark Hyman offers advice on selling services, building strong dental teams, and the critical nature of listening to your patients. Course Sa361, 3/29/2014, 9:30am – 12:30pm

No. 9: Back to the Eighties Auxiliary Reception

Arcade games, live music, a photo booth, and a costume contest? Do tell! Open to hygienists, office staff, lab techs, and assistants, the reception will be held at the Omni Hotel ballroom and features a buffet, dancing, and drawings. Complimentary beer and wine, as well as a cash bar. Bless them, they even offer free shuttle service to nearby hotels. Friday, 3/28/2014, 7pm – 11pm.

No. 10: Messages to Our Military

Not a purely dental affair, but an incredible gesture nonetheless. Stop by Booth #137 in the Exhibit Hall to send an appreciative postcard to American soldiers serving overseas. More than 2,500 attendees participated last year, and I know we can do even better in 2014.

About the author: Jill Nastasia, CEO and Director of Business Development at MDPM Consulting, lives, breathes, and dreams dentistry. From masterminding social media to forging brand identity, she is passionate about her clients’ dental practices and patient experience. She’s also passionate about Flock of Seagulls and has every intention of winning the 80s costume contest.

3 Thinking Points for the Small Business Start-Up

Important considerations for most start-up businesses fall into these categories: philosophical, physical, and practical. The “3 Ps,” if you will. Taking time to analyze each “P” during the panning phase, prior to launching a business, will result in increased confidence, sharper direction, and solid goals for the entrepreneur.

Many people experience a seductive excitement about starting a new business, assuming an existing business, or purchasing additional locations. However, not all would-be entrepreneurs see their dreams through to fruition. Why? Let’s look at dentists.

Dentists are professionals with doctorate degrees who have invested significant time and money into their education. They are smart as a whip and know dentistry inside and out. Unfortunately, like a great number of entrepreneurs across various industries, dentists don’t know business, and business is an essential element in entrepreneurial success. While the idea of starting, or expanding, a dental practice is exciting, taking time to create a comprehensive business plan, not just to submit for a loan or seed money, but to set a course and define a purpose, will eliminate many potential storms along your journey toward success.

In this article, we’ll touch on the philosophical, physical, and practical considerations for a start-up business. First, however, think about whether you have what it takes to find success as an entrepreneur.

Dreamers vs. Doers

Many would-be entrepreneurs become overwhelmed thinking about the philosophical, physical, and/or practical aspects of starting a business. As a result, they either skip important considerations, saving them for a later date that never comes; become lodged in the mire and never move forward; or they give up their dream of owning a business and go to work for someone else. Wise entrepreneurs think their ideas all the way through before they begin the adventure of starting a new business. Wise entrepreneurs conduct the research and gather the data they need for a complete business plan, then press onward to achieve their dreams based on the information they’ve assembled and goals they’ve defined. They cement the foundation of their future in facts and logic, then allow their dreams to grow on reliable footing. Read More

Marketing Your Dental Practice in a Recession

At least his teeth look great.

According to a recent poll, 70% of Americans believe the economy is still in a recession. Dental practices nationwide report decreases in production, most notably in the number of new patients. Clients come to us with concerns about losing patients to rival practices, but dentistry in a recession isn’t always about competition among dentists. As patients tighten their purse strings, you’re far more likely to find yourself competing against rent, groceries, and debt. The solution? Internal marketing.

What Is Internal Marketing?

Internal marketing capitalizes on two of your most valuable assets, your staff and your current patients. Its main objectives are:

  • Retain existing patients
  • Increase per-patient value
  • Generate referrals

Basically, it’s your dental practice’s calm in the storm, a marketing function that focuses on aspects over which you have a good degree of control. You can’t change the economy, you can’t change minimum wage, and you can’t give every patient a job. What you can give them is information, kindness, value, and dental health solutions.

A Satisfied Patient Is a Loyal Patient

On what factors do consumers base their buying decisions? If we’re talking about tangible goods, the answer is usually price. Dentistry, on the other hand, is a service. A practice that caters primarily to insured patients cannot effectively compete on the basis of price alone. All things being equal, a patient with dental coverage will pay the same copay at your practice that he will at the office up the street. It’s up to your team to create a patient experience that goes above and beyond the typical dental experience. Consider developing your practice’s personal signature, something your patients can look forward to. For example, we have a client who offers scented neck wraps, and another who eases patients’ anxiety with guided imagery and chairside meditation. There’s little margin for error here, which explains why so many practices are now investing in staff development and training. The economy will improve, and your patients will know exactly who to call when the time comes.

Convert More Patients With Stellar Case Presentations

When money is tight, patients reassess their ideas of what constitutes an elective procedure. For a financially secure patient, preventive and restorative dentistry are non-negotiable. Unfortunately, stability isn’t par for the course these days. Dentists are finding that many patients think of preventive as the new elective. In other words, if it isn’t causing excruciating pain, it’s elective. Practices nationwide report a larger number of fix-it and single-tooth treatments, many for patients who disappear forever after—no checkups, no professional cleanings. Nothing.

Money talks, but value explains. During your case presentation, a cash-strapped patient will focus primarily on the price tag. It’s up to you to present the value of the proposed solution in terms of their health. Touch on the basics of the procedure, but spend more time communicating the nature of the problem and the benefits of the treatment. Because money matters are now the crux of many patients’ healthcare spending decisions, your patient will be more protective of his finances. If a patient perceives that you are selling a solution for a problem that he doesn’t really have, you can be certain that he won’t return under more favorable economic conditions.

Leverage Existing Patients’ Connections With Referral Programs

Referral programs are a win-win solution. Your practice wins by gaining direct access to prospective patients, who receive the recommendation from someone they already know and trust. Patients win because they get an opportunity to enjoy “something for nothing,” so to speak. Making recommendations to friends takes five seconds on social media, and social media analytics make building awareness, monitoring success, and measuring engagement a no-brainer. However, referral programs are not an option in some states, which forbid remuneration for soliciting referrals. Check with Jill or myself before implementing a program.

Example 1: Each time a patient refers someone to the practice, both patients’ names are entered into a drawing for gift cards, an electric toothbrush, complimentary teeth whitening, etc.

Example 2: For every X number of new patients referred, the referring patient receives a reward or credit toward future dental work.

As always, you are welcome to contact either myself or Jill with questions about program design and social media.

New patients are hard to come by these days, but things are looking up. Internal marketing presents incredible opportunities to grow your practice at a time when most are desperately marketing to patients

About the Author: Jill Nastasia, CEO and Director of Business Development, is unsure of which type of recession is worse, economic or gingival. To learn more about our dental marketing solutions, contact Jill at 972-781-8861, or email her at jill@moderndentalmarketing.com.

Dental Branding Gets Sensual

Before we dive in to today’s topic, I’d like you to spend a minute recalling one of your most cherished memories. Most people don’t necessarily recall every minute detail, but their memory as a whole encompasses multiple senses. For example, a memory of one particularly magical Christmas many years ago won’t be limited to a vision of gifts piled up next to a decorated tree. It’s more likely to include, say, the smell of cinnamon and pine intermingled with the flavor of cocoa and the sound of a Yule log crackling in the fireplace, or the feel of crisp wrapping paper ripped to shreds beneath your fingers.

It’s a full sensory experience, powerful enough to conjure up the same memory in all its intensity decades later, but why?

The Impact of Sensory Branding, or 2+2=5

Now, pretend you’re a patient instead of a dental professional. You don’t eat, sleep, and breathe dentistry, and you don’t relish the exquisite touch of latex gloves in the morning. When you think of your upcoming root canal treatment, you think of the stereotypical dental experience. In sensory terms, this breaks down into:

  • The sight of battered magazines dated 2010, strewn about in the waiting room
  • The high-pitched whirring sound of the dental drill
  • The touch of metal to sensitive teeth and the chill of subzero air conditioning
  • A taste of mint and blood mixed with a hint of rubber gloves
  • The smell of cleanliness (not so bad) and particles of one’s own tooth matter (beyond bad)

Although some of the sensory elements patients have come to expect cannot be addressed directly–gloves must be worn, equipment must be sterilized–you have creative license with others. If you can touch on even one of these negative sensory cues, you will have made the patient experience more distinctive and memorable than those of 95% of the dentist offices in the country. Is this not the heart and soul of branding?

Up the Ante With Sensory Cues

Jill and I love the unique touches that our clients employ to engage their patients’ senses. A few ideas that we’ve seen/heard/etc:

Visual

  • An artistic-minded dentist who covers the walls of his office with artwork. Even the ceiling above patients’ heads in the treatment area features artwork.
  • Chairside iPads and tablets loaded with popular movies
  • Well-maintained aquariums with colorful fish and plants

Auditory

  • Chairside iPods preloaded with classical music and relaxing sounds, such as ocean waves, rain, and singing birds
  • A pediatric dentist who lets children listen to Kidz Bop versions of their favorite pop songs
  • Another who uses guided imagery and meditation to soothe anxious patients in the chair

Tactile

  • A dentist who offers patients their choice of complimentary paraffin hand dip or scented neck wrap
  • A “dental spa” that provides foot massages during long procedures
  • Plush blankets and pillows for cold-natured patients
  • Cooling gel-filled eye masks to wear during treatment
  • A husband-and-wife dental team whose pet dog snuggles up to anxious pediatric patients (not even kidding)

Tasty

  • Waiting rooms stocked with complimentary hot teas, gourmet coffee, and bottled mineral water
  • Goodie bags containing toothpaste in nontraditional flavors, such as ginger, lavender, green tea, and blackberry
  • Giveaways of sugarless gum with xylitol

Olfactory

  • Aromatherapy
  • Dentists and hygienists who wear peppermint-scented gloves
  • New patient welcome kits that contain scented body products and candles

I’m not suggesting (or am I?) that your patients will come to view root planing and scaling with the same wide-eyed wonderment that they feel around Christmastime. I’m saying that if you create a more appealing, multi-sensory environment, you will create a positive association in patients’ minds that will improve relationships, encourage compliance, and generate word-of-mouth referrals.

How do YOU incorporate the five senses into the patient experience? Share your stories in a comment, or post to our Facebook Wall.

About Jill: As the CEO and Director of Business Development for MDPM Consulting, Jill Nastasia uses her years of experience in diverse industries to generate creative, effective solutions that are as unique as our clients. To connect with Jill, call or text her at 972-781-8861, or email her at jill@moderndentalmarketing.com.

When Patients Attack, Yelp! Edition

Looks like someone needs restorative dentistry

Remember the good old days when the average dissatisfied customer or patient only told nine or so people about an unpleasant experience? It seemed like a huge deal! Nine people? Today, social media has all but blown that number out of the water. If you’ve somehow angered a Yelper, you’ll be lucky if only nine hundred people read it. Online review sites are a mixed bag–incredible publicity in a hard-to-control, slightly terrifying forum. We’ve seen some dentists who hope that perhaps online reviews as a means of communication will just fall out of fashion with patient, never to be seen again.

Online Review Sites Are Here to Stay (Sorry)

The good folks at Software Advice recently shared research from their 2013 IndustryView study, which used Google Consumer Surveys to gain insights from 4,515 adult patients in the United States. A few things stand out:

  • Healthgrades is the most popular site for finding online reviews,  although more patients trust Yelp!
  • When searching for a new provider, most patients begin by reading online reviews.
  • Patients who read online reviews are most interested in the accuracy of previous diagnoses, years of experience, and average wait times.

“She said WHAT on Yelp?!”

When you pour your heart and soul into your practice, even a single negative review amid dozens of favorable reviews can send you into a tailspin of disappointment, resentment, and even anger. In a world made increasingly transparent by social media, however, a response made in the heat of passion could spell disaster for the positive reputation you’ve worked so hard to cultivate. You need a plan of action for dealing with persnickety patient reviews. Again, I’m focusing on Yelp! reviews. The specifics for other online review sites, such as Healthgrades, Insider Pages, and Citysearch, may differ slightly.

  1. Verify that the review does not violate the Yelp! content guidelines. For example, a review that relays secondhand information, constitutes harassment, or contains offensive language is in violation of the site’s rules.
  2. Review the complaints made in the review to determine what action, if any, could have been taken by you or your staff to avoid the problem.
  3. If possible, determine the identity of the patient who left the review. Reach out to the patient privately to discuss these concerns and, if necessary, explain what steps you have taken to prevent similar issues from occurring in the future. Absolutely DO NOT initiate this exchange in a public forum. HIPAA violation, anyone?
  4. If you are unable to identify the patient, respond to the review publicly to express your regret that the patient did not have a positive experience. Invite the patient (again, no names) to contact you for further resolution.

Yelp does not allow businesses to remove unfavorable reviews, so unfortunately the complaint will still be visible to site visitors. However, the site does allow its users to edit reviews. This means that a patient who receives a satisfactory resolution to his or her problem will have the ability to update the unfavorable review even after many months.

About the author: Jill Nastasia, CEO and Director of Business Development for MDPM, began her career in the mortgage industry, but you shouldn’t hold it against her. It didn’t take long for Jill to discover that dental marketing is where it’s at, though, and she hasn’t looked back since. To connect with Jill, call her at 972-781-8861, or send an email to jill@moderndentalmarketing.com.

You Can Buy Followers, But You Can’t Buy Social Media Love

“Sure, I’ll Like you on Facebook…if the price is right.”

Everyone wants to be the “cool” dentist, the one who has hundreds of Likes and a string of followers to re-tweet their updates. You know that a strong social media presence will benefit your practice by increasing your visibility and generating word of mouth. The only problem? It’s been months since you created your Facebook page, but you still have only a handful of fans. Perhaps, you think, our lack of followers makes us seem uncool. You have two options to boost your social media presence. You can do it the right way, integrating social media and blogging into your current marketing strategy, or you can do it the Newt Gingrich way.

You Mean the Wrong Way?

Exactly. In 2011, the Gingrich PR machine decided that his paltry Twitter following was unworthy of a Presidential candidate. Instead of using social media to engage, entertain, and inform voters, someone took a shortcut and paid for nearly 1 million followers. Gingrich was left with egg on his face after a staff member alerted the press to the fact that 92% of his followers were dummy accounts-for-hire. These accounts, which you can purchase on dozens of websites, are typically generated en masse and lack user photos, valid email addresses, comments, and updates.

Is Padding Your Numbers Really That Bad?

Consider:

  • Social media analytics lose all functionality, because you can’t analyze an imaginary friend. You have no way to determine what works and what doesn’t.
  • The number of followers has negligible influence over whether a user will subscribe to your updates. More important are the quality, frequency, and variety of your content.
  • A large number of followers who don’t comment, share, Like, or post to your profile affects your rate of engagement, raising red flags in the eyes of legitimate social media users.  The fact that someone “Likes” your page doesn’t automatically make it likeable.
  • It’s dishonest. Period.

Social media isn’t a numbers game. I admit that I feel a surge of pride each time MDPM gains a new fan (Hint, hint), but the value of social media stems from opportunities to build long-term relationships with current and would-be patients. Quantitative data, such as what you find in Facebook Insights and Twitter Analytics, only goes so far.

About the Author: With her winsome personality and affinity for cat pictures, Jill Nastasia, CEO of MDPM Consulting, doesn’t have to worry about buying Facebook friends to look cool. Sometimes she gets tired of people offering to pay her to be their Facebook friend. She’s turned down Mark Zuckerberg at least 4 times now. That guy never gives up.

 

How to Use Your Facebook Personal/Professional Profile in Dental Marketing

A Livonia dentist who’s near and dear to my heart recently asked Jill how his business Facebook page could like or recommend another business, or photo, or person, or anything. Her answer was, options are very limited. You’ll have a lot more opportunity doing these things as a human, but as a professional. Here’s my advice for MDPM dental website clients – and any dentist who wants to make his mark on Facebook.

Don’t Let College Joe Ruin Joseph Q. Doe, DDS’ Reputation

I’ve seen both sides of the spectrum: dentists who like to post shirtless beach photos of themselves on Facebook, and those who think Facebook is the devil. Both profiles, and dentists who fall in between, need to create a human, or personal, Facebook page, dedicated exclusively to professional interactions. So, if you don’t have a Facebook profile, create one under your professional name. If you do have a profile you use for personal stuff, create another one dedicated to the professional you.

What to Post as a Professional

Relevance. That’s what it’s all about. You must relate to your professional connections on a personal level. That’s what social networking is – sharing information as a human, and participating in the lives and ideas of others. Do not use your professional Facebook profile for ads and special offers about your practice. Leave those posts for your business page. Instead, share some of your tasteful family photos, discuss community events, the school district’s success, and congratulate specific patients on promotions, new babies, marriages, and anniversaries. Be real, but be professional.

Step By Step

  1. First, log out of Facebook. Read More

Social Networking Not Working for Your SEO Rankings?

When Hummingbird, Google’s last big algorithm update, rolled out in the last quarter of 2013, businesses that were doing social media right finally received some well-deserved credit. The problem is, most businesses don’t do it right, or don’t do it at all.

A Short History on SEO Fools

Since the inception of Facebook Business Pages, perhaps before then, many business owners and marketing professionals have tried to fool the system. Humans crave the get rich quick opportunity. Many people selected SEO companies based on their results, and those SEOs that successfully tricked the system were the leaders. Google’s reputation as a great source of relevant, high-quality, information was at stake as irrelevant content moved to page one of search results, and Google’s gurus had to find a way to filter out irrelevant or low-quality information.

A good example of Google’s quality issue can be seen in how the company dealt with duplicate content. Until Google became hardcore about ranking sites with duplicate content lower than those with original text, online marketers tried all kinds of quick-fixes, like keyword stuffing—adding pages of gibberish with keywords to a website—and stealing text from competitors (which is also copyright infringement). Another sneaky, now outlawed, practice was to place keywords on a website in the same color font as the background, so they weren’t visible to consumers, but search spiders saw the words as relevant for indexing and ranking a webpage.

These tactics became known as black hat tactics. Just like the bad guys in the old west, SEO villains who stole rankings from honest businesses with integrity-based SEO strategies were deemed “the bad guys.” We, “the good guys” are the white-hat cowboys, who stand for justice, honesty, and all things good and beautiful—even in our business dealings, when profits are on the line. Ultimately, the good guys win. Read More

3 Website Tests for 2014 SEO Success

Is Your Website Build to Be Found in 2014?

“Page one of Google” is a moving target with changing factors. Smart businessmen and women are looking at their 2013 numbers and expenses, trying to determine what to change for the coming year. What tactics will improve profitability, patient numbers or number of customers, and visibility? Of course, we all want to be on page one of Google, but for what keywords? A solid SEO strategy requires time and effort. It also requires looking at what Google considers important. In today’s blog post, I’ll give you three things Google considers high priority, and I’ll explain how to tell if you’re compliant, what these things really mean for your business, and what they mean to Google. 

Compatibility with all screen sizes.

Two people. According to studies, one shops for services and products on his smartphone.

Is your website built to rank high in online search?

If you aren’t sure, test it out here: Responsive Site Tool.

  • What it means to your business: With half of your potential new patient base searching for your services online, you cannot afford to go another month without a responsive website design. MDPM Consulting builds all of our custom websites on a WordPress content management system, with completely responsive capabilities. Our designers actually build out the site design according to how it should look on desktops, tablets, and smartphones, prior to site development.
  • What it means to Google: When Google’s algorithm indexes your website’s code, it can determine whether your site is responsive. Those sites that are responsive get more credit in mobile search, because the site owners are providing Google’s search clients with what they need. Read More