
When we help a client with an organic SEO strategy and online marketing plan for their dental practice, the goal is to create long-term growth and achieve better positioning on a search engine results page (SERP). As a dental practice grows and thrives, the time may come when opening the doors of a second location for your dental practice is the right business move. While opening a second location is definitely a cause for celebration, you also need to think about your current marketing plan. What should change when you have multiple dental offices to see patients? How do you alter your dental SEO tactics to help both practices grow and attract new patients?








When you set up a website for your dental practice, you can set up a digital platform that helps you extend your reach in important ways. The right online marketing strategy can help you reach more people, but it can also help you make sure that you reach the right people, and turn site visits into new patients. If you want to see the most value from your site, your approach to SEO is certainly important. By building up a
Online marketing has become increasingly crucial for businesses of all sizes, in all fields. For your dental practice,
Thanks to your website, many people will form a first impression of you, and your practice, before they ever set foot inside your dental office. After all, when an individual has a question about their oral health, or when they want to find a dental office near them, they almost certainly turn to the internet for help. Is your site making a first impression you would be proud of, or does it suffer by comparison to websites that competing practices host? For the sake of your online marketing success, you need to pay attention to the life cycle of your site. After three years, your digital presence can appear outdated, it can lack
So you have a visitor to one of your webpages…what happens next? Capturing someone’s attention is important, but there is no guarantee that this person will set up an appointment with your practice just because they found your website. While you should be concerned about the quality of the content you share, you also need to think about how it is presented. Images break up text, and ensure readers are less likely to lose interest. With that said, finding the right pictures can be more difficult than it seems.
As smartphones continue to improve, people can find that they use them more frequently, and for many different tasks. Because of this, you should expect people in your area to look for a nearby dentist, or look into a recent dental problem, by searching for information on their phone or tablet. Google certainly expects people to use their phones and tablets in these (and many other) situations –