Category: Custom Content

Make Sure You Hit The Right Keywords

the right keywords dallas txBlogging is an essential part of Search Engine Optimization, but if your content is not tailored to your audience, it could miss the mark. Keywords help you to reach the right people, and a little bit of effort in finding ones that connect can make a real difference. That’s because when they head to their favorite search engine, they incorporate their own language into the search bar. If you’re writing in dentist-speak, then you could be writing for other providers, not for patients.

At MDPM Dental Marketing, we know the value of hitting the right keywords. That’s why we do the work to help you find ones that connect not only with patients, but your new smiles. There are real advantages to using human writers who understand the SEO landscape. When things shift, let us worry about it.

Time to rethink your strategy? Give us a call!

Read More

AI-Generated Copy Is A Risky Gamble

can you trust your copy? dallas txIf you turn on the news, there’s a pretty strong likelihood that somewhere in the program, someone will mention artificial intelligence technology. This is a hot button issue, and some people are turning to it to create content for their websites. When people do this, it puts them at risk; while human-generated copywriting is a bit more time-consuming, it pays you back by allowing for accuracy in a way that AI simply cannot.

At MDPM Dental Marketing, we understand that technology is evolving. But relying on AI-generated copy for your dental website or blog jeopardizes your opportunity to say what you really want, and as a healthcare professional, you want to be accurate. That’s why we use real-life humans to write our material, keeping the focus on the right topics. If you are ready to upgrade your site’s copy to something a little more captivating, talk to our office about making a change.

To find out more about our team, give us a call today!

Read More

Creating Content That Compels

creating content that compelsWhen someone heads to your website, they pay attention. And if something seems like it’s been hastily done, they will notice. They make their healthcare decisions based on the information in front of them, and as a dental provider, you need to look your best at every turn. You also want them to have trust in you, and with the wrong copywriting, you could be holding yourself back. Content that compels can create a connection.

With our team of expert copywriters at the content team at MDPM Dental Marketing, you can make sure that you have tailored custom written content for your site and your blog. Even though it might seem less captivating than your branding, your content plays a major role in driving patients to your website. So, this is your call to stop relying on AI-driven blogs, and instead, have content that connects with quality copy, written by professionals. When you’re ready to make a change, talk to our team about your next steps!

Read More

Making The Most Of An Impression

making the most of an impression dallas txWhen people come to learn your name, what do they think? If your branding and copy are not quite right, then they could have some questions about who you are. Not only that, but they could choose to head to a competing practice if you don’t give them the right impression. You want them to know that you are a trusted local dental provider, and we’re here to help.

Our team of expert designers, copywriters, and SEO specialists at MDPM Dental Marketing is ready to help you make the right moves. From your patients’ initial contact point through to billing, your marketing materials make a big difference in your ability to reach people. Whether you are a skilled oral surgeon looking to highlight your skills or a friendly pediatric dentist who needs to express your caring demeanor, we can help. Learn more about your possibilities today!

Read More

Your Blogs Make A Difference

your blogs dallas txWhen you build your new website, you might think that your marketing job is done. After all, people have a place to go where they can learn your name and your services. Unfortunately, that is not the case. The most popular search engines out there look to a certain set of criteria when making their decisions on which businesses to promote, and they put an emphasis on delivering consistently new information.

At MDPM Dental Marketing, we know the value of custom blog and long-form site content when it comes to reaching your community. Your patients head directly to the most popular search engines when they want to know the name of a trusted local provider, and our team is here to help you improve your rankings. There have been some changes over the last few years to SEO practices, so if your marketing team is missing the mark, it is time to talk to someone who knows current standards. if you are ready to upgrade your outreach, call us today!

Read More

Are You Focusing on E-E-A-T?

e-e-a-tWe all recognize that firsthand expertise provides invaluable insights into just about topic. Experience now plays a crucial role in reaching more patients through local Search Engine Optimization (SEO), as well. Since 2022, Google has integrated experience into their Search Quality Rater Guidelines to deliver higher quality results to searchers. So, how does this influence your practice’s marketing strategy? Let’s delve into the possibilities and limitations presented by the E-E-A-T guidelines.

At MDPM Dental Marketing, we help you navigate the dynamic world of online interaction. Our team stays attuned to the latest trends in digital marketing, enabling us to craft high-quality custom content that drives engagement and boosts rankings on search engine results pages. If your current online outreach strategy isn’t delivering the desired results, consider speaking with our team about enhancing your digital footprint. To learn more, give us a call today!

Read More

Maintaining An Active Site For SEO

active siteWhen people visit your website, you want them to know that you take good care of it. You also need to make sure that the most popular search engines out there see your activity. An estimated 82% of all websites out there online are not continuously maintained and updated, and search providers such as Google and Bing use this information when deciding who to put at the top of the page.

With the team at MDPM Dental Marketing, you can be sure that your website continues to work for you long after the design team completes its final revision. Our group of digital marketing experts includes staff copywriters, and we pride ourselves on creating custom content that is actually written by humans. There have been too many recent instances of artificial intelligence providing inaccurate (and sometimes illegal) information to the public, and when you work in a healthcare-related field, you can’t afford to give people the wrong idea. When you want accurate copywriting, turn to our team and share the right information with your neighbors!

Read More

An Active Website Makes All The Difference

active website dallas txCurrently, it is estimated that approximately 82% of all websites on the internet are inactive, and if you have not made a change since it was first designed, yours could fall under that category. This can really hold your practice back, as search engines seek out sites that are consistently generating new content. After all, they need to find an active website to provide accurate information about local businesses in the area.

At MDPM Dental Marketing, we understand the value of having a consistently active website. This is a necessity in the digital age, where you are competing with not only other dentists in your neighborhood, but also larger corporations that have a sizable marketing budget. Search Engine Optimization can help you to do just that by making sure that your website looks like a great option for both search engines and your prospective patients. With custom content from our team of expert digital marketers, you can keep your site consistently full of fresh material related to the services you want to provide. Talk to our team to learn more about the advantages of an active site! Read More

Keeping Your Site Fresh With Quality Custom Content

quality custom content dallas txEven if your website looks gorgeous, that is not all that it is designed to do. When it sits without an update for an extended period of time, it can look invisible to the public. This is because the most popular search engines rely on activity to be able to show their users up-to-date information. If you had your website designed and are not implementing quality custom content, you could be missing out on valuable new patients due to poor search engine optimization.

With our team of digital marketing experts at MDPM Dental Marketing, you can be sure that your website continues to work for you even after it goes live. We keep a staff of copywriters on hand to keep creating custom longform blog and website content so that your site stays fresh. Connecting with your community does not have to be a struggle if you have custom content to help boost your search rankings, so give us a call today to learn more about improving your online presence! Read More

How Content Boosts Your Visibility

Custom content dallas txWhen you have a beautiful website, you can’t simply let it sit there. If you do, your rankings on the most popular search engines will start to drop, and if you are not careful, they will start to view you as an inactive listing. Since these websites rely on consistent activity to provide accurate and up-to-date information, you need to change things up periodically. For those who are happy with the way their current site looks, adding a blog can be a helpful way to continually keep things active.

Learn more about the advantages of custom organic content with our team of expert digital marketers at MDPM Dental Marketing. This approach helps you to keep your site active through natural activity on your site, which is incredibly helpful in maintaining your search engine rankings. With custom longform website content and blog posts, you can keep your site active while handling things in an organic way. Find out more by giving us a call today for a free assessment of your digital footprint! Read More